What is the best way to sell consumers and business travelers the airline experience? Where do the best sales techniques intersect with the most efficient merchandising tools?
Furthermore, how can travel agents, corporate travel planners and other travel buyers learn more about the newest airline merchandising technology?
With IATA’s controversial NDC project as backdrop, Tnooz and Travelport present a FREE webinar to answer these and more questions.
Travelport and EasyJet led a discussion of Travelport’s Merchandising platform and the opportunities it presents airlines, agents and planners. The webinar investigates:
Transformation of indirect distribution into a contemporary retail channel
An airline’s delivery of content, ancillaries, product descriptions and fare families
Merchandising airline product through visually appealing tools rather than codes and commands
Andrew Hodges, director of sales, distribution and business, EasyJet
Derek Sharp, managing director for global distribution sales and services, Travelport