Getting in sync – Tools forcommunicating with business travelersTuesday, February 14, 2012Miriam Moscovici, BCD TravelStev...
Our Panelists          Miriam Moscovici                  Michelle De Costa          BCD Travel                        Sapi...
Poll Question                                 Poll no. 13               Copyright BCD Travel 2012
Getting in sync – Tools forcommunicating with business travelersMiriam Moscovici, BCD TravelSteve Sitto, RocheMichelle De ...
Modern Communication ChannelsWhat they are NOT:   Your typical corporate intranets or brochure-ware   Email blastsWhat the...
Taking Inventory  Web site – links to useful information  Digest / Newsletter– education and  non-breaking news  Email    ...
The Social Enterprise is Here  The social enterprise is becoming ubiquitous  “Crowdsourcing” drives productivity  Useful a...
Poll Question                Poll no. 2       8        Copyright BCD Travel 2012
Travel Program Influence  Improve the visibility of the travel program goals  One to Many Communications  Understanding an...
Roche Social Enterprise  Gaining feedback on suppliers to enhance supplier  management  Communicating with travelers durin...
Sapient finds success by  Crowd-sourcing intelligence by observing illuminating road  warrior discussions  Identifying opp...
Poll Question                Poll no. 3       12       Copyright BCD Travel 2012
Community Management Framework                                          Content Moderation                                ...
Step 1: Build the Community                                            Engage most-vocal                                  ...
Step 2: Create Robust Content  Post weekly news highlights - e.g., preferred suppliers  Post updates to policy linking to ...
16   Copyright BCD Travel 2012
Step 3: Monitoring and Triage  Encourage community  members to assist each other                      Enable immediate eng...
Extra Credit: Event or Project Management    Explore separate private    groups to support events    and projects    Suppo...
Step 4: Grow the Community  Add community link to email  signatures, invoices, etc.  Link to the group whenever possible  ...
Step 5: Measure & Share                                            Number of members                                      ...
Your Turn            Q&A      21    Copyright BCD Travel 2012
For More Information  Replay and presentation from today’s webinar available at  www.tnooz.com in a few days  Please subsc...
Getting in sync – Tools forcommunicating with business travelersThank you!
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Getting in sync -- Tools for communicating with business travelers

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Learn how to grab the attention of business travelers by using communication and collaboration tools that engage them naturally. Develop expertise in delivering the right information to the right travelers at the right moments throughout the life of the trip.

Explore highly effective tactics, from simplifying the portal interface to exploiting enterprise social networks to connecting people with the right content online.

Influence good decision-making by engaging travelers through the channels they're already using.

Featuring:

* Miriam Moscovici, director of emerging technologies at BCD Travel
* Steve Sitto, manager for corporate travel and small meetings at Roche
* Michelle De Costa, global travel manager at Sapient

Published in: Business, Technology
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  • Show social media
  • Show a text message or phone face
  • New featuresold platformsentirely separate enterprise collaboration platforms
  • Build interest in the Global Travel program through dynamic and innovative communications platformCreate centralized community and generate awareness for site to minimize email to travel program stakeholders
  • Improve the ambient awareness of market changes; engage travelers with relevant informationOptimize real-time communications for all Risk Management related alertsClearly define Compliance and Spend policy goals as they are updated
  • Engage suppliers where appropriate
  • Getting in sync -- Tools for communicating with business travelers

    1. 1. Getting in sync – Tools forcommunicating with business travelersTuesday, February 14, 2012Miriam Moscovici, BCD TravelSteve Sitto, RocheMichelle De Costa, SapientKevin May, Tnooz / Moderator
    2. 2. Our Panelists Miriam Moscovici Michelle De Costa BCD Travel Sapient Steve Sitto Kevin May Roche Tnooz / Moderator2 Copyright BCD Travel 2012
    3. 3. Poll Question Poll no. 13 Copyright BCD Travel 2012
    4. 4. Getting in sync – Tools forcommunicating with business travelersMiriam Moscovici, BCD TravelSteve Sitto, RocheMichelle De Costa, SapientKevin May, Tnooz / Moderator
    5. 5. Modern Communication ChannelsWhat they are NOT: Your typical corporate intranets or brochure-ware Email blastsWhat they are: Collaborative Just in time Relevant to the audience Multi-modal 5 Copyright BCD Travel 2012
    6. 6. Taking Inventory Web site – links to useful information Digest / Newsletter– education and non-breaking news Email Breaking news Targeted automation Mobile SMS / Text Application push messaging Social Enterprise 6 Copyright BCD Travel 2012
    7. 7. The Social Enterprise is Here The social enterprise is becoming ubiquitous “Crowdsourcing” drives productivity Useful across every team HR Marketing & Communications Commercial organizations 7 Copyright BCD Travel 2012
    8. 8. Poll Question Poll no. 2 8 Copyright BCD Travel 2012
    9. 9. Travel Program Influence Improve the visibility of the travel program goals One to Many Communications Understanding and engaging travelers Comprehensive, actionable picture of performance Achieving “better than policy” results 9 Copyright BCD Travel 2012
    10. 10. Roche Social Enterprise Gaining feedback on suppliers to enhance supplier management Communicating with travelers during emergency events– dynamic reactions to evolving situations. Promoting traveler participation and program knowledge by using incentives 10 Copyright BCD Travel 2012
    11. 11. Sapient finds success by Crowd-sourcing intelligence by observing illuminating road warrior discussions Identifying opportunities early and being proactive by getting involved in the process Supporting the corporate goals of collaboration and efficient communication 11 Copyright BCD Travel 2012
    12. 12. Poll Question Poll no. 3 12 Copyright BCD Travel 2012
    13. 13. Community Management Framework Content Moderation Community Nurturing Traveler Support Social Intelligence 13 Copyright BCD Travel 2012
    14. 14. Step 1: Build the Community Engage most-vocal employees/stakeholders Consider specialty groups Encourage community participation in all communications Turn travel managers into subject matter experts Assign a community manager to nurture and facilitate communication 14 Copyright BCD Travel 2012
    15. 15. Step 2: Create Robust Content Post weekly news highlights - e.g., preferred suppliers Post updates to policy linking to longer docs Post key travel alerts – linking to news sites or RSS mashup Develop list of internal blogging topics Create “reader’s digest” versions for mobile Pass along industry’s finest • Use your suppliers! Build eminence 15 Copyright BCD Travel 2012
    16. 16. 16 Copyright BCD Travel 2012
    17. 17. Step 3: Monitoring and Triage Encourage community members to assist each other Enable immediate engagement and Solicit solutions to common resolution of problems in a forum where the community can realize and questions benefit from common solutions. Establish a triage Encourage Q&A in this forum 17 Copyright BCD Travel 2012
    18. 18. Extra Credit: Event or Project Management Explore separate private groups to support events and projects Support communication and collaboration for strategic initiatives. 18 Copyright BCD Travel 2012
    19. 19. Step 4: Grow the Community Add community link to email signatures, invoices, etc. Link to the group whenever possible Increase Travel Program visibility on social enterprise Highlight community benefits regularly Join and participate in related groups Disaster recovery / Security HR/New Hires 19 Copyright BCD Travel 2012
    20. 20. Step 5: Measure & Share Number of members Diversity of membership Participation levels Selected anecdotal evidence Number of postings by topic Number of issues presented/resolved 20 Copyright BCD Travel 2012
    21. 21. Your Turn Q&A 21 Copyright BCD Travel 2012
    22. 22. For More Information Replay and presentation from today’s webinar available at www.tnooz.com in a few days Please subscribe to Tnooz’s FREE daily newsletter at www.tnooz.com/newsletter/ For more information about BCD Travel’s services, visitwww.bcdtravel.com/aw/home/Global_site_80195/en_us/ Content/Information_Center_41422/~bmk/Research_Reports _White_Papers/ 22 Copyright BCD Travel 2012
    23. 23. Getting in sync – Tools forcommunicating with business travelersThank you!

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