Learn how to grab the attention of business travelers by using communication and collaboration tools that engage them naturally. Develop expertise in delivering the right information to the right travelers at the right moments throughout the life of the trip.
Explore highly effective tactics, from simplifying the portal interface to exploiting enterprise social networks to connecting people with the right content online.
Influence good decision-making by engaging travelers through the channels they're already using.
* Miriam Moscovici, director of emerging technologies at BCD Travel
* Steve Sitto, manager for corporate travel and small meetings at Roche
* Michelle De Costa, global travel manager at Sapient