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Published on is a Crowdbased startup that aims to find the Moa Bird of New Zealand and other lost Species. We aim to launch a systematic serious and scientific search for the Moa then use that process and repeat it for the other species identified as possible Lazarus Species.

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  1. 1. CONFIDENTIAL Project Lazarus Rapid Big Data Results Taking ‘In Search of the Moa’ To a platform to find extinct species Globally Confidential Case Studies and examples Blog and Web Site Marketing Kevin Leversee @kevinleversee
  2. 2. Lazarus Species Exist 13 examples
  3. 3. Coelacanth Coelacanth are an ancient order of fish believed to have gone extinct at the end of the Cretaceous period some 65-plus million years ago.
  4. 4. Bermuda petrel one of the most inspiring stories in the history of Lazarus Species. Believed extinct for 330 years, the birds had not been seen since the 1620s.
  5. 5. Chacoan peccary a beast that resembles a pig and cannot be domesticated. The Chacoan peccary first described in 1930 based only on fossil records, and was believed to be extinct.
  6. 6. Lord Howe Island stick insect Is the rarest insect in the world. Believed extinct since 1930 rediscovered in 2001
  7. 7. The Monito del Monte believed to have been extinct for 11 million years
  8. 8. La Palma giant lizard was believed to have been extinct 500 years
  9. 9. The Takahe is a flightless bird New Zealand thought extinct since1898
  10. 10. This strange-looking creature is so rare that only 37 specimens have ever been caught
  11. 11. New Caledonian crested gecko long feared extinct, this unusual gecko was rediscovered in 1994
  12. 12. New Holland mouse found in Ku-ring-gai Chase National Park north of Sydney 1967
  13. 13. Three Feet Long the Giant Palouse earthworm declared extinct until three specimens were unearthed, the most recent in 2005
  14. 14. Large-billed reed-warbler long believed extinct. In Thailand 2006, a wild population was discovered
  15. 15. Laotian rock rat belong to an ancient fossil family that was thought to have gone extinct 11 million years ago!
  16. 16. Science is hoping to find more Lazarus Species
  17. 17. The Moa Bird is one of the many Lazarus species Science is hoping to find.
  18. 18. Our Mission To find the Moa and systematically search for other Lazarus Species
  19. 19. Strategy: Use The Wisdom of Crowds to Find Lost Species Starting with the Moa of New Zealand
  20. 20. 1)Social Media Ecosystem : Create Dialogue, Spur Debate, Generate interest 2)Crowdsource In Search of the Moa Expedition 3)Use our efforts to build a platform to find lost species
  21. 21. Help connect to influencers Help us connect To the people that start TRENDS?
  22. 22. What are we trying to find?
  23. 23. The intersection of: Individual Influencers Market Competitors Sweet Spot
  24. 24. Use the power of the CROWD BigData gives us Rapid Success
  25. 25. Who You Say you are What You Do What Market Believes What the Market Says Synergy
  26. 26. Values Do our values match our behavior? Do our vendors and partners match our values? Is there a disconnect in who we say we are, what we do, who we partner with, and what the market says about us?
  27. 27. Social Media Ecosystem: Domain, and Wordpress + Theme and Design Linking Facebook/ Linkedin/ Twitter/ YouTube Content Map for 3 months (3 blogs weekly at 500 words 3 hyperlinks) + 24 relevant industry tweets daily +OliveBook Campaign Link all this to Non Profit Registered in Search of the Moa Paypal – so online donations can help fund our expedition
  28. 28. Follow @lazarus_us
  29. 29. Manila, Sydney, Jakarta Kevin Leversee kleversee@gmail. com @kevinleversee Con tact Confidential Grow your business and really empower your marketing –