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Minimum Viable Replacement:

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Minimum Viable Replacement:

  1. 1. 1 Minimum Viable Replacement www.DontMakeMeWork.com @kevinjmireles How to approach replacing products vs. creating entirely new offerings Kevin J Mireles
  2. 2. 2 If you are an older company, most of the time you are enhancing and replacing existing systems to take advantage of new technologies and address competitive threats, not developing entirely new capabilities. www.DontMakeMeWork.com @kevinjmireles MVP • Entirely new functionality leveraging new technology. • Competing against other technologies & companies MVR • Primarily existing functionality being ported to new platform that replaces old platform • Competing against your own existing software MVP & MVR • New technology platform/form factor that initially compliments existing platform, but may ultimately replace prior platform. • Competing against existing software on older platform & customer expectations
  3. 3. 3 Minimum Viable Product = Hypothesis that a certain minimum level of functionality is enough to meet a specific market need Market segment A Market segment B Market segment C Market segment D Market segment E Market segment F Market segment G Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest MVP A www.DontMakeMeWork.com @kevinjmireles The MVP concept was designed as an approach for developing and taking entirely new functionality/ products to market. The goal for an MVP is to learn as quickly what is required to meet a specific market segment’s need, as opposed to trying to build a much larger set of functionality to meet multiple market segments’ requirements.
  4. 4. MVP G MVP F MVP E MVP D MVP C MVP B 4 Minimum Viable Replacement = Sum total of all the MVPs required to transition existing customers and retire existing system Customer segment A Customer segment B Customer segment C Customer segment D Customer segment E CustomersegmentF Customer segment G Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest MVP A www.DontMakeMeWork.com @kevinjmireles • The MVR is a framework designed to help you think about how to replace/replatform existing software, as opposed to developing entirely new functionality.
  5. 5. Minimum Viable Replacement MVP G MVP F MVP E MVP D MVP C MVP B 5 Plus any additional enhancements/ inducements required to get stakeholders and customers to change and adopt new systems and processes MVP A Customer segment A Customer segment B Customer segment C Customer segment D Customer segment E CustomersegmentF Customer segment G Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest www.DontMakeMeWork.com @kevinjmireles
  6. 6. Minimum Viable Replacement MVP G 1,2,3,4, 5,6,7, 8, etc. MVP F MVP E MVP D MVP C MVP B 6 And if individual customers are large enough to have customer-specific requirements, then an MVP/MVR has to be developed for each customer. MVP A Customer segment A Customer segment B Customer segment C Customer segment D Customer segment E CustomersegmentF Customer segment G Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest www.DontMakeMeWork.com @kevinjmireles
  7. 7. Minimum Viable Replacement MVP G 1,2,3,4, 5,6,7, 8, etc. MVP F MVP E MVP D MVP C MVP B 7 The more customizations and changes required by internal and external stakeholders, the more difficult the migration will be MVP A Customer segment A Customer segment B Customer segment C Customer segment D Customer segment E CustomersegmentF Customer segment G Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest www.DontMakeMeWork.com @kevinjmireles
  8. 8. Minimum Viable Replacement MVP G MVP F MVP E MVP D MVPC MVP B MVP A 8 Of course, since you are dealing with icebergs, you often have no idea what is required for each MVP Customer segment A Customer segment B Customer segment C Customer segment D Customer segment E CustomersegmentF Segment Revenue Opportunity Simplesttomostcomplex Smallesttolargest Customer segment G www.DontMakeMeWork.com @kevinjmireles
  9. 9. 9 At the same time, you have to balance the desire to meet your existing customers’ needs with the opportunity to serve new market segments with different functionality A Bird in the Hand? Two in the Bush • Someone is always going to be unhappy, the question is who, what are the consequences and which tradeoffs are you willing to make? or www.DontMakeMeWork.com @kevinjmireles

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