2013-03 Defining a Product Set Beyond Health And Ancillary Insurance

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Insurance companies are trying to connect with consumers in the marketplace – but are they focused on the consumers needs or their own products?

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2013-03 Defining a Product Set Beyond Health And Ancillary Insurance

  1. 1. Defining a Product Set Beyond Health And Ancillary Insurance a presentation by Kevin Riley for The World Congress 3rd Annual Leadership Summit on Ancillary Products and Voluntary Benefits Thursday March 14, 4:30 – 5:45 PM
  2. 2. Synopsis Defining a Product Set Beyond Ancillary Insurance Insurance companies are trying to connect with consumers in the marketplace – but are they focused on the consumers needs or their own products? During this session you will learn: – What is retail health? – How do consumer buy health? – How can you position yourself as a solution?
  3. 3. Ancillary is diversifying your revenue stream New Value Transform your core Disrupt your core Model Model Models New New-New Maximize your core Transform your core Marketplace Marketplace Existing New Markets
  4. 4. What is retail health? Retail health is where consumers find quality care in a variety of convenient forms and at competitive prices. Consumers are able to plan for the health care needs they can anticipate and make informed decisions based on readily available information. They can then “shop” competitively for products and services using a variety of channels, formats and business models. And for those that need help, they can turn to “navigators” who work with them to design the most suitable health care solutions for themselves and their families.* *Taken from Health Care’s Retail Solution, 2010 Booz & Company, Inc by David G. Knott, Gary Ahlquist, and Rick Edmunds
  5. 5. Insurance products in retail – new channels You can learn more by clicking here http://www3.bcbsfl.com/wps/portal/bcbsfl/giftcards
  6. 6. Insurance products in retail – new mediums You can learn more by clicking here http://www3.bcbsfl.com/wps/portal/bcbsfl/giftcards
  7. 7. Insurance products in retail – new experience
  8. 8. Insurance products in retail – new mix You can learn more by clicking here http://www.ux2014.org/
  9. 9. What about retail products in insurance?
  10. 10. The Value Chain – where are you? Your Brand
  11. 11. Questions Kevin Riley & AssociatesBusiness Model Innovation for Healthcare kevin@healthmodelinnovation.com www.healthmodelinnovation.com

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