listing presentation_2010_tcm13-16290

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  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • OBJECTIVES THAT BENEFIT YOU
  • listing presentation_2010_tcm13-16290

    1. 1. ONLINE MARKETING PLAN ©2010 REALTOR.com ® All rights reserved. rdc_listing presentation_full_011510_v2
    2. 2. REALTOR® PROFILE Agent Photo Here Name Company information Contact information Contact information Website/email Years in business Education Designations Organizations Introductory paragraph goes here. 1
    3. 3. COMMUNITY INVOLVEMENT       List Community Involvement List Community Involvement List Community Involvement List Community Involvement List Community Involvement List Community Involvement 2
    4. 4. MY RECENT SALES       Recent sale address_1 Recent sale address_2 Recent sale address_3 Recent sale address_4 Recent sale address_5 Recent sale address_6 3
    5. 5. TESTIMONIALS List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. List your testimonials here. 4
    6. 6. HOW OUR OFFICE COMPARES:  List Office Accomplishments  List Office Accomplishments  List Office Accomplishments  List Office Accomplishments 5
    7. 7. MY CREDENTIALS  List Professional Accomplishments  List Professional Accomplishments  List Professional Accomplishments 6
    8. 8. ASKING PRICE VS. SELLING PRICE Strategically pricing your home to get it sold for the most money in the least amount of time Price too low and you lose the value. Price too high and you lose the buyers. 7
    9. 9. CRITICAL WEEKS WHEN A PROPERTY IS LISTED Pricing correctly helps you strike a deal when there is more competition for your home. 8
    10. 10. PRICING VS. POTENTIAL BUYERS Properly priced, you will have the possibility of many more buyers competing for your property. 9
    11. 11. IMPORTANCE OF PRICING ON ULTIMATE PRICE I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value. 10
    12. 12. PREVIEW OF YOUR HOME In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home. 11
    13. 13. ONLINE MARKETING PLAN OBJECTIVES 90% of consumers use the internet to search for their home Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 12
    14. 14. NEW MOVER SURVEY 94.3% of recent movers said the internet was becoming more important than print. YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008 13
    15. 15. 36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 14
    16. 16. NAR 2009 PROFILE OF HOME BUYERS & SELLERS HOW BUYERS FOUND THEIR HOME 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2009: The internet is THREE TIMES as powerful as signs Internet 36% Signs 12% Print ads 2% Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 155
    17. 17. BEST OF ALL WORLDS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BUYERS WHO ARE JUST ON REALTOR.COM® PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region. 16
    18. 18. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) I focus on REALTOR.com® - where more consumers spend the most time Source: comScore Media Metrix, November 2009 17
    19. 19. SOCIAL NETWORKING The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my sphere apprised of your listing 18
    20. 20. Because REALTOR.com® has millions of listings… I will make yours stand out 19
    21. 21. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who already want this location find me through REALTOR.com ® iPhone marketing. 20
    22. 22. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search above all other homes by adding more photos 21
    23. 23. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I Place my cell phone on multiple points to increase buyer calls for your property 22
    24. 24. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour Over 100 million Americans watch videos on the internet every month Source: comScore Media Metrix, Unique Users, November 2009 23
    25. 25. OPEN HOUSES • Local and regional buyers make up half of the market • I will market your open house where most buyers are doing research in the early part of the buying decision • Those who know the neighborhood may refer their friends to your home 24
    26. 26. BUYER ASSIST BY REALTOR.COM® • Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month 25
    27. 27. BUYER ASSIST BY REALTOR.COM® • I’m one of only 2 agents positioned on REALTOR.com® in the zip code where your home is located to help buyers search for a home. 26
    28. 28. BUYER ASSIST BY REALTOR.COM® • This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search 27
    29. 29. FEATURED HOMES™ MARKETING SYSTEMSM Locally, regionally, nationally and internationally • Move up buyers • First time homeowners • Local buyers • Relocation buyers • Investors • Foreign buyers 28
    30. 30. FEATURED HOMES™ MARKETING SYSTEMSM • I can make your home the first one buyers see 29
    31. 31. FEATURED HOMES™ MARKETING SYSTEMSM • Triple the number of buyers who see your home 30
    32. 32. FEATURED HOMES™ MARKETING SYSTEMSM • Exclusive position gets your home seen before all others 31
    33. 33. TOP PRODUCER® MARKETING SYSTEM Top Producer® Helps Convert More Internet Buyers NOT READY TO BUY TOP PRODUCER FOLLOW-UP READY TO BUY SOLD INTERNE T INQUIRY READY TO BUY 32
    34. 34. ONLINE LISTING PERFORMANCE REPORT • Weekly tracking report shows how many buyers are looking at your home 33

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