Stimulating innovation NIKE case study

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Presentation on how Nike tries to stimulate innovation and creativity. Motivational factors, fostering creativity. Supervisory encouragement. Resources, design and importance of the team. Control. Formal and informal procedures.

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Stimulating innovation NIKE case study

  1. 1. JUST DO IT. HOW TO STIMULATE. INNOVATION? OUTLINE FOR TODAY. DEFINITION? MOTIVATION? SUPPORT? RESOURCES? GROUP FEATURES? CONTROL? (IN)FORMAL? FAILURE?
  2. 2. DEFINITION. INNOVATION FOLLOWS CREATIVITY. CREATIVITY. MENTAL CHARACTERISTIC. OUT-OF-THE-BOX. INNOVATIVE APPROACH. FUNCTION OF THREE COMPONENTS. EXPERTISE. CREATIVE-THINKING SKILLS. MOTIVATION.
  3. 3. NIKE. NIKE. SUPPLY CHAIN ≠ PRODUCT DEVELOPMENT. 70-20-10-RULE.
  4. 4. MOTIVATION. INTRINSIC VS EXTRINSIC MOTIVATION. INTELLECTUAL CHALLENGE. PASSION. APPRECIATIVE AUDIENCE. SETTING. NIKE. INHERENT: NIKE FIT.
  5. 5. SUPPORT. SUPERVISORY ENCOURAGEMENT. PRAISE CREATIVE EFFORTS. OUTCOME VS PROCESS. ENCOURAGE NEW IDEAS. FOSTER CREATIVITY. SHARING COMPANY VALUES. INTRINSIC REWARDS. INFORMATION SHARING. COLLABORATION. STRESSFUL SITUATIONS. RECOGNIZE TIME PRESSURE. FOCUS ON RESULT. CREATE SAFE ENVIRONMENT.
  6. 6. RESOURCES. INNOVATION TAKES TIME. 20% REACTIVE. FAKE OR IMPOSSIBLE DEADLINES. TIME FOR EXPLORATION. 2 MAIN RESOURCES. TIME. MONEY. INNOVATION TAKES MONEY. FUNDING NEEDED? FUNDING AFFORDABLE? PEOPLE?
  7. 7. RESOURCES. FLEXIBLE PROCESS. PHASED ALLOCATION. TEAM LEVELS. EXPECTED BENEFIT. STRATEGY DEPLOYMENT PROCESS. WHAT TO GO FOR? PORTFOLIO RESOURCE PLAN. TIMING. PHASED ALLOCATION.
  8. 8. GROUP FEATURES. UNDERSTAND PEOPLE. RIGHT CHEMISTRY. NO HOMOGENEOUS TEAM. DESIGN OF TEAM. DIVERSITY OF PERSPECTIVES. EXPERTISES. CREATIVE THINKING STYLES. THREE FEATURES. SHARED EXCITEMENT. WILLINGNESS TO HELP. RECOGNIZE UNIQUENESS.
  9. 9. UNDERSTAND PEOPLE. RIGHT CHEMISTRY. NO HOMOGENEOUS TEAM. 2 LEVELS. HIGH LEVEL STRATEGIC TEAM. FUNCTIONAL CELLS. HETEROGENEOUS TEAMS. FUNCTIONAL AREAS. PERSONALITIES. GROUP FEATURES.
  10. 10. CONTROL. HOW TIGHT CONTROL? CLEARLY DEFINED GOALS. STICK TO GOALS. FREEDOM OF METHOD. FILTERING SYSTEM. EVALUATE. PRIORITIZE. TAKE BEST IDEAS. MANAGER’S JOB. PATH THROUGH BUREAUCRACY. PROVIDE SOUND BOARD.
  11. 11. (IN)FORMAL. FORMAL PROCEDURES. COMMITTEE. INDIVIDUAL GUIDANCE. FRAMEWORK. INFORMALITY. INFORMAL COMMUNICATION. BUSINESS CASUAL. OPEN DOOR CULTURE. OPEN LANDSCAPE. NEED FOR INFORMALITY. NECESSITY FOR CREATIVITY.
  12. 12. FAILURE. NO FAILURE. ONLY FEEDBACK. SAFE ENVIRONMENT. CAPITALIZE ON FAILURE. SOUND BOARD MEETINGS. RECOGNITION. MANAGEMENT ENGAGEMENT. PUBLIC RECOGNITION. NIKE.

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