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GOOGLE and privacy regulations


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Presentation on the position of Google concerning EU privacy regulations.

Published in: Technology, Business
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GOOGLE and privacy regulations

  1. 1. Google and privacy rules
  2. 2. outline 1. Description of situation 2. Set the scene 3. New privacy policy 4. EU reaction 5. EU vs US 6. Arguments for and against 7. Management implications
  3. 3. What does Google return when typing in “women”? Setting the scene
  4. 4. • Loophole Safari/IE9 • Apple‟s Safari blocks „third-party‟ cookies (ads) • Google‟s Doubleclick found a way around • Same for IE9 through different loophole • Small aspect of a bigger privacy discussion • Others involved: e.g. Facebook Context
  5. 5. • One privacy policy document for all 60 services • Integrates all the services in an easy language • All your information in single profile • E.g. Contact tracking, Picasa, face recognition, YouTube New privacy policy “power to build an electronic surveillance apparatus that far exceeds anything the Bush administration tried to do.” (Richard Falkenradt)
  6. 6. • Investigation by Article 29 Working Group • Concerns: • Little transparency in how Google uses information • Google combining data across services • Changes to EU privacy rules: • Single set of rules • Rules apply to companies in- and outside EU • Right to be forgotten EU reaction
  7. 7. Without consent, use of data is forbidden. EU US Whoever has rightful access to data “owns” it and may use the data to the extent such use is not forbidden.
  8. 8. Arguments for and against
  9. 9. • Easier to understand terms • Provide „tailored‟ content • Only „metadata‟ shared with DoubleClick • Review & control, view & edit • Vast information campaign For By Google
  10. 10. • Self-regulating environment • Customer has free choice in usage and has viable alternatives • Multiple accounts – fake ones • Users can adjust privacy settings for all Google products For In general
  11. 11. • Forced unconscious consent • Lack of transparency • Unable to delete everything upon request (right to be forgotten) • 'Opt-in' vs. 'Opt-out‟ • Misuse of size to set industry standards Against
  12. 12. • Implications of EU policy proposals for internet business: • Cut red tape: single set of rules • Improve consumer confidence • Drive business growth • Separate budget for legal fees • Risk management problem for Google & Facebook • Google = good ad company • Google your job candidates MGMT implica- tions
  13. 13. Questions?