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Attaining Mobile Recruitment Enlightenment

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Discover why mobile is a critical environment for job seekers. Learn what they expect and what you can do to meet their needs.

Published in: Career, Technology, Business
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Attaining Mobile Recruitment Enlightenment

  1. 1. MOBILE RECRUITMENT ENLIGHTENMENT
  2. 2. there are 6.8 billion people on the planet 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.
  3. 3. I’m BIG in Japan.
  4. 4. 70% SEARCH FOR JOBS ON MOBILE DEVICES JOB SEEKERS ARE ALREADY SEARCHING ON MOBILE
  5. 5. IN FACT - 31% OF GOOGLE SEARCHES FOR THE TERM ‘JOBS’ ARE ON A MOBILE PHONE.
  6. 6. AND NOW GOOGLE WILL DEMOTE SITES WITH A BAD MOBILE EXPERIENCE
  7. 7. 84 PERCENT OF THEM!84 PERCENT OF THEM! JOB SEEKERS WANT MOBILE FRIENDLY CAREER SITES JOB SEEKERS WANT MOBILE FRIENDLY CAREER SITES
  8. 8. 72 PERCENT OF THEM! THEY WANT CAREER OPPORTUNITY MESSAGING TO COME TO THEM THEY WANT CAREER OPPORTUNITY MESSAGING TO COME TO THEM
  9. 9. And Yet …
  10. 10. Only 33% of Fortune 500 companies have mobile-optimized career sites. Just 3% offer a way to apply from a smartphone.
  11. 11. PHOTO © NBC
  12. 12. Job Seekers have NEEDS.
  13. 13. 55% want to receive alerts while mobile
  14. 14. 45% want to apply for jobs while mobile
  15. 15. 45% want to track their application status while mobile
  16. 16. 32% would seek advice and references while mobile
  17. 17. 40 percent abandon the application process if it isn’t mobile friendly
  18. 18. WHAT DOES THIS MEAN?
  19. 19. THE RACE IS ON MOST COMPANIES ARE LOSING
  20. 20. How you can win the mobile race 04 01 02 03 05 QUICK AND TO THE POINT: Mobile users want to get information swiftly. Prioritize the content and activities that mobile job seekers need most. SIMPLE NAVIGATION: Minimize the number of links and be ‘fat thumb’ friendly. Large, centered buttons with plenty of room around them helps reduce accidental clicks. EASY READING: No one wants to squint or strain to read. Make sure your site can be read without pinching or zooming and use contrast between the background and text JOBS, JOBS, JOBS: Expose your opportunities in an easy to browse, career-specific and local-friendly manner. No one wants to scroll through 100 jobs on their phone. STAY BRANDED: While space is limited, the small screen still has plenty of room for branding. Mobile doesn’t have to be generic – use it to extend your brand identity.
  21. 21. Follow me Like IF YOU ENJOYED THIS PRESENTATION… PLEASE TAKE A MOMENT TO ‘LIKE’ AND/OR ‘FOLLOW.’ THANKS!
  22. 22. kevinbhawkins.com Integrated Marketing Strategy, SEO/SEM, Recruitment, Random Discoveries, Pop Culture, and more  findme. socialmedia. @kevinbhawkins linkedin.com/in/kevinbhawkins/ WEB SITE: http://www.kevinbhawkins.com EMAIL : kevin@kevinbhawkins.com
  23. 23. THIS PRESENTATION FEATURES PHOTOS BY A NUMBER OF AMAZING PHOTOGRAPHERS – ALL WORKS, EXCEPT WHERE NOTED, ARE USED UNDER CREATIVE COMMONS LICENSING. BY USING AND ATTRIBUTING THESE IMAGES I HAVE STRIVEN TO ENSURE NO COPYRIGHT LAWS WERE BROKEN – BUT, HEY, IT’S THE INTERNET – SO, IF THE OWNERS LISTED HERE DON’T OWN THE RIGHTS TO THESE JUST LET ME KNOW. I’M SURE WE CAN WORK IT OUT.. -KBH Credits/Sources SLIDE 1, YOGA, RELAXINGMUSIC, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/83905817@N08/7676579466/ SLIDE 2, IPHONE, YERAY HERNÁNDEZ, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/YERAHG/512587812/ SLIDE 3, FRUSTRATION SETS IN, PAUL FISHER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/THETORPEDODOG/458336570/ SLIDE 5, TEETH & BEARD MUSIC., MIKAEL ALTEMARK, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/ALTEMARK/6086838714/ SLIDE 7, IPHONE-SCREEN-SHARING,MIKOGO, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/MIKOGO/5686936338/ SLIDE 8 + 14, SIESTA, ELIOT PHILLIPS, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/HACKADAY/431044053/ SLIDE 9, WHO'S BEEN USING MY PHONE?, CJ ISHERWOOD, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/ISHERWOODCHRIS/6912080969 / SLIDE 10, ANDROID (CM6) NOTIFICATION BAR AND GOOGLE SEARCH WIDGET ON ROOTED HTC MAGIC 32B, PAULO ORDOVEZA, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/BROWNPAU/5920462129/ SLIDE 11, IMG_7171, NEON TOMMY, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/NEONTOMMY/6339544438/ SLIDE 12, ICED TEA AT GEORGIA'S ED YOURDON FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/YOURDON/2675323741/ SLIDE 13, VEERTIG PIZZA'S GRAAG! DAVID VAN DER MARK, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/D_VDM/8412843216/ SLIDE 15, FAIL, AMBOO WHO?, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/AMBOO213/4020584983/ SLIDE 17, I NEED A BEER, ANDY TEMPLETON, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/ATEMPLETONPHOTO/3331269749/ SLIDE 18, TEXT MESSAGE FROM MY SON, K4DORDY,FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/8593364@N06/3218584797/ SLIDE 19, CURRICULUM VITAE, THE ITALIAN VOICE, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/DESIITALY/2304874364/ SLIDE 20, HOTEL, ANIKA BACHHUBER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/13142544@N00/3313141136/ SLIDE 21, BETTER LUCKY THAN SMART 1, FRANK PIERSON, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/FRANKPIERSON/5920353453/ SLIDE 22, LEAVING LAS VEGAS, BILL DEBEVC, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/SSHAPHOTOS/2248086190/ SLIDE 23, THOUGHT, HENADZ FRESHPHOTO.RU, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/FRESH_PHOTO/3479598520/ SLIDE 24, WIN, PLACE, SHOW, PAUL KEHRER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/PAULKEHRER/3659279740/ SLIDE 25, THE WINNER OF THE THIRD RACE, PETER LAWTHER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/PEERLAWTHER/6533641423/ SLIDE 26, FACEBOOK LIKE, OWEN W BROWN, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/OWENWBROWN/4857593259/ SLIDE 27, COFFEE + BEIGNETS, KEVIN HAWKINS, ALL RIGHTS RESERVED

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