Virtual Worlds for Event Marketers 101


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This session will provide event and marketing professionals the opportunity to see how they can adapt and reinvent themselves to harness and master virtual technologies and virtual marketing opportunities (ideal for corporate and media event and meeting producers, marketers--basic level).

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Virtual Worlds for Event Marketers 101

  1. 1. Kevin Aires Director – Digital Experience George P Johnson Event & Marketing Professionals; Skills for Virtual Worlds
  2. 2. Is this any of your business? <ul><li>Are you “events”? </li></ul><ul><li>Point in time to ongoing dialogue </li></ul><ul><li>It’s not physical OR virtual </li></ul><ul><li>It’s both </li></ul><ul><li>It’s more </li></ul>
  3. 3. DON’T PANIC! <ul><li>You already know more than you think you do! </li></ul><ul><li>The difficult stuff is the in-between bits. </li></ul><ul><li>Just the same in virtual events. </li></ul><ul><li>You are asking the right questions. </li></ul>
  4. 4. You Get What You Measure <ul><li>The Land of “NO”? </li></ul><ul><li>Do you let your employees experiment? </li></ul><ul><li>Job Description? </li></ul><ul><li>Firewalls? </li></ul><ul><li>Software installs? </li></ul><ul><li>IBM guidelines on virtual worlds and social media </li></ul>
  5. 5. Just Do It! <ul><li>Use virtual events for internal meetings </li></ul><ul><li>Use vendors to climb the curve </li></ul><ul><li>Fail quickly! </li></ul>
  6. 6. 3 Practical Considerations Experience Training Local Factors
  7. 7. <ul><li>What business are you in? </li></ul><ul><li>DON’T PANIC! </li></ul><ul><li>You get what you measure </li></ul><ul><li>Just do it! </li></ul><ul><li>Experiences and training matter more </li></ul><ul><li>Don’t assume everyone is the same </li></ul>
  8. 8. Kevin Aires Twitter : kevinaires Blog : Email : [email_address] Second Life : Boris Frampton