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Ross fletcher

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Ross fletcher

  1. 1. COVER PLACEHOLDER Art Director Art Director Academic Experience: SYRACUSE UNIVERSITY in Syracuse, New York S.I. Newhouse School of Public Communications Majoring in Creative Advertising Minoring in Information Management & Technology Expected Graduation Date: May 2008 Cumulative GPA: 3.7 Advertising Campaigns: Winning Campaign Presentation Collaborated with peers to create an in-class agency. Responsibilities included design, copywriting, and presentation for RFP, Credentials Pitch, and Final Presentation. Applied project management skills to meet deadlines and produce all elements of a winning campaign for Facebook. Designed and developed creative concepts for numerous media outlets, including a interactive ad campaign and website. Competed and won against four other student agencies. International Study: Spring 2007 semester at Syracuse University London Program abroad in London, UK. Studied advertising, media, and communications law in an international setting. RESUME PLACEHOLDER Professional Experience: ASSOCIATE ART DIRECTOR (August 2007 – Present) Internet Consulting Services in Syracuse, NY. Responsible for the creation, design, and execution of advanced and innovative professional web sites and interactive marketing for nationally recognized clients; clients include: Cornell University, Syracuse University, Colorado College. Collaborate with creative and technical teams. Work closely with clients to simultaneously manage multiple projects and tight deadlines. WEB DEVELOPER (June 2004 – Present) Freelance Work for multiple clients. Industries include: health, construction, art. Design, develop, and manage numerous web projects which require search engine optimization, copywriting, and on-site photographing. Meet with clients in a professional setting to discuss business objectives in design, programming, and content management. Present concepts and work. Management skills requires hands-on technical and conceptual problem solving. FREELANCE ARTIST (June-August 2003) Cole Haan, Ltd. in Yarmouth, Maine Hired as a freelance artist to collaborate with members of the Cole Haan International Headquarters’ marketing team. Responsible for the enhancement of photographs and images for use in print and digital marketing, national print catalogs, and the international website. rpetch@syr.edu Syracuse, New York (207) 329-9528 Academic Distinctions: Dean’s List every semester at SU Chancellor’s Merit Scholarship National Society of Collegiate Scholars Phi Eta Sigma National Honor Society ECHL Academic All-American WCSH 6 News “Varsity Club” Member Technical Expertise: Adobe Photoshop CS3 Adobe Illustrator CS3 Adobe InDesign CS3 Adobe Flash CS3 Adobe Dreamweaver CS3 Adobe Fireworks CS3 Microsoft Powerpoint 2007 Microsoft Excel 2007 XHTML CSS Actionscript 3.0 Actionscript 2.0 Javascript ASP Interests: Graphic Arts (8 years) Flash Design (6 years) Photography (6 years) Guitar (8 years) Ice Hockey (16 years) Club Hockey at Syracuse University To view samples of my work, please visit: http://www.suhockey.com/rpf
  2. 2. Doritos | Print Campaign There’s a party in your mouth.
  3. 3. Synergy Hockey Sticks | Integrated Campaign Guerrilla Exectutions: Broken Glass, and Broken Goalie Equipment
  4. 4. U-Haul | Print Campaign U-Care. Movers don’t.
  5. 5. Synergy Hockey Sticks | Integrated Campaign Print Executions: Handle the puck, and be a sniper.
  6. 6. e-Harmony | Outdoor Campaign Find love in traffic.

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