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William Raabe


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William Raabe

  1. 1. William Raabe Spring 2014 ADV 401 Portfolio
  2. 2. A 1-3 GQ - We Get Guys There are some guys out there who just don’t get it. Sometimes we can be completely clueless and they stick out like a sore thumb. To those gentlemen, we offer GQ as a solution to all of their fashion problems.
  3. 3. A-1 A 1 Clueless
  4. 4. A-2 A 2 Still Hope
  5. 5. A-3 A 3 Where Dad Left Off
  6. 6. B-1 B-1 Delta Airlines - Winter’s Coming Flying south for the summer is an appealing idea for people as much as it is for birds and that;s exaclty why Delta is leading the way this winter.
  7. 7. B-2 Just add water B-2 Aleve - Just add water Like many quick fix solutions in life, only one other component is needed. Why over complicate things?
  8. 8. C-1 C-1 Guerilla - Nikon “Telephoto Board” Around locations where there are views that aren’t quite exceptional, there will be transparent telephoto boards that will zoom in on a distant object and provide an up close and personal view as one might see through a Nikon telephoto lens.
  9. 9. D-1 D-1 Digital - GQ “Style Guide” Sometimes it’s not too convenient to carry around copies of GQ to keep your style up to date. GQ’s Style Guide App offers fashion advice straight from the minds at GQ to your mobile device. By offering options such as the Occasion or Location, you can easily and effortlessly have fasion tips for any such need.
  10. 10. D-1 Digital - GQ “Style Guide” App users can receive suggestions straight from GQ and will have the option to locate where the clothing can be purchased. Alongside that option, users can also “upload” and enter in their current wardrobe options to allow for a customized suggestions based upon what they already own. D-1
  11. 11. Account Manager // The NewHouse AgencySEPTEMBER 2013 – PRESENT // SYRACUSE, NY• Leads a team of students for the Jefferson Clinton Hotel account • Works directly with the client to establish and complete advertising objectives • Presents and helps to implement strategic and creative solutions • Responsible for the execution of an advertising campaign for the Hotel that was on-strategy and on-budget • Serves as the primary contact between the agency and the clientActing Advertising Director // 20 Watts MagazineSEPTEMBER 2013 – PRESENT // SYRACUSE, NY• Responsible for selling ad spaces within an umbrella group of three student magazines on campus • Develops media kits for advertising purposes and maintains relationships with advertisers • Oversees a team of students to further the advertising goals of the magazinesCrew Member // Chipotle Mexican GrillJANUARY 2012 – PRESENT // WESTFORD, MA• Responsible for food preparation, food service and sanitary procedures • Works as part of a team to accomplish tasks efficiently and in a timely mannerPR & Design Committee Member // Inter-Class CouncilSEPTEMBER 2012 – MAY 2013 // BRISTOL, RI• Designed and produced posters for campus events sponsored by Inter-Class Council • Developed ideas and executed creative solutions for communication problems • Worked to raise awareness for events for the second largest organization on campusEditorial Intern // The Lowell Sun NewspaperAPRIL 2011 – MAY 2011 // WESTOFRD, MA• Wrote stories • Conducted interviews • Created graphics • Worked in a fast pace, high pressure, newsroom settingSyracuse University // S.I. Newhouse School of Public CommunicationsAUGUST 2013 – MAY 2015 // SYRACUSE, NYB.S. Advertising • Minor in Psychology Roger Williams UniversityAUGUST 2011 – MAY 2013 (TRANSFERRED) // BRISTOL, RIBest Team // The NewHouse AgencyDECEMBER 2013• Received the Best Team award at the final agency pitch for an advertising campaign created for the Jefferson Clinton Hotel in Syracuse, NY. Dean’s List // Roger Williams University2011-2013ADOBE ILLUSTRATORADOBE INDESIGNADOBE PHOTOSHOP DSLR CAMERASFINAL CUTMRI + MICROSOFT WORDMICROSOFT POWERPOINTPUBLIC SPEAKINGTWITTERFACEBOOKWORDPRESS EDUCATIONEXPERIENCESKILLSAWARDS (978) 303-7178 // WARAABE@SYR.EDU // 51 KEYES RD. WESTFORD, MA 01886WILLIAMRAABE