2. A. 1-3
A Culture of Its Own.
Riding dirt-bikes is its own culture. Anyone who gets on two wheels to do mud-splattering, high-jumping stunts obviously deviates from the norm. For dirt-bikers, it’s all about being different and creating their own history.
6. B-1
B.1
Adplanes.
AFAR is a travel magazine. It’s all about pictures and transporting readers to new places with images. These ads transform AFAR’s images into something that can transported.
7. B-2
B.2
Relish.
I love ketchup. When you don’t have some, you want some, and when you have some, you don’t want it to go away. It’s that simple, so relish it while it lasts.
8. C-1
C.1 Guerilla - Book-sleeves
Millions of people read, but only 25,000 visit Westerly, RI in the summer.
Placed around best-selling books in bookstores bordering Rhode Island,
these ambient book-sleeves aim to turn readers into beach readers.
Reading is scientifi cally proven to make you
seem sexier. Imagine doing it in a bikini.
* * *
Fiction books increase your ability to empathize.
Now you can feel bad for the guy with sunburn.
* * *
V I S I T W E S T E R L Y . C O M
V I S I T W E S T E R L Y . C O M
V I S I T W E S T E R L Y . C O M
Westerly may be a small town in the smallest state, but it
boasts some of the best beaches in the world.*
*We recommended enjoying it by kicking back with a book.
Westerly may be a small town in the smallest state, but it
boasts some of the best beaches in the world.*
*We recommended enjoying it by kicking back with a book.
9. D-1
D.1 Digital - Westerly App
The great part of vacation is
getting away. The bad part: not
knowing your way around. In
conjunction with the ambient
ads, this app will be used to
promote tourism in Westerly by
giving advice only locals know.
It will update existing apps to
deliver beach playlists, routes
to avoid beach traffic and
favorite local spots.
SLIDE TO UPDATE
APP INSTALLED
check the following apps for updates.
TOUCH TO VIEW
approximately
45 min
with beach traffic
WESTERLY APP SHOWS:
alternative
route:
12 min no beach traffic
TAP HERE TO
UPDATE ROUTE
Spotify updates
include three new
beach-based playlists.
1. Driving
2. Sunbathing
3. Beach Reading
Alternative routes that
calculate and avoid
beach traffic will be
added to Google Maps.
Videos from small
businesses will be
added to the user’s
phone to promote
local shops.
SPOTIFY GOOGLE MAPS VIDEOS
