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CJ Taglione

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CJ Taglione

  1. 1. ADV.401 Portfolio
  2. 2. A. 1-3 A Culture of Its Own. Riding dirt-bikes is its own culture. Anyone who gets on two wheels to do mud-splattering, high-jumping stunts obviously deviates from the norm. For dirt-bikers, it’s all about being different and creating their own history.
  3. 3. A-1 A.1 Dirt & Dust.
  4. 4. A-2 A.2 Our Creed.
  5. 5. A-3 A.3 Get Lost.
  6. 6. B-1 B.1 Adplanes. AFAR is a travel magazine. It’s all about pictures and transporting readers to new places with images. These ads transform AFAR’s images into something that can transported.
  7. 7. B-2 B.2 Relish. I love ketchup. When you don’t have some, you want some, and when you have some, you don’t want it to go away. It’s that simple, so relish it while it lasts.
  8. 8. C-1 C.1 Guerilla - Book-sleeves Millions of people read, but only 25,000 visit Westerly, RI in the summer. Placed around best-selling books in bookstores bordering Rhode Island, these ambient book-sleeves aim to turn readers into beach readers. Reading is scientifi cally proven to make you seem sexier. Imagine doing it in a bikini. * * * Fiction books increase your ability to empathize. Now you can feel bad for the guy with sunburn. * * * V I S I T W E S T E R L Y . C O M V I S I T W E S T E R L Y . C O M V I S I T W E S T E R L Y . C O M Westerly may be a small town in the smallest state, but it boasts some of the best beaches in the world.* *We recommended enjoying it by kicking back with a book. Westerly may be a small town in the smallest state, but it boasts some of the best beaches in the world.* *We recommended enjoying it by kicking back with a book.
  9. 9. D-1 D.1 Digital - Westerly App The great part of vacation is getting away. The bad part: not knowing your way around. In conjunction with the ambient ads, this app will be used to promote tourism in Westerly by giving advice only locals know. It will update existing apps to deliver beach playlists, routes to avoid beach traffic and favorite local spots. SLIDE TO UPDATE APP INSTALLED check the following apps for updates. TOUCH TO VIEW approximately 45 min with beach traffic WESTERLY APP SHOWS: alternative route: 12 min no beach traffic TAP HERE TO UPDATE ROUTE Spotify updates include three new beach-based playlists. 1. Driving 2. Sunbathing 3. Beach Reading Alternative routes that calculate and avoid beach traffic will be added to Google Maps. Videos from small businesses will be added to the user’s phone to promote local shops. SPOTIFY GOOGLE MAPS VIDEOS

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