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David ma

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David ma

  1. 1. FROM THE S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS SYRACUSE UNIVERSITY Copywriter DAVIDMA
  2. 2. PRINT ACCO PAPERCLIPS
  3. 3. “Lollipop”
  4. 4. NON-TRADITIONAL BCA SELF-CHECK
  5. 5. Print “Dishwasher” Breast Cancer Awareness | THE Self-Check tagline | early breast cancer detection is IN YOUR HANDS Call-to-action | learn more about the self-check at www.selfcheck.org NON-TRADITIONAL | SUBWAY AND ESCALATOR HANDLES
  6. 6. NON-TRADITIONAL | shopping bags
  7. 7. EARLY BREAST CANCER DETECTION is in your hands learn more about the self-check www.selfcheck.org NON-TRADITIONAL | COFE SLEVES
  8. 8. PRINT CURIOUSLYCINNAMON
  9. 9. Finally a cereal that doesn’t taste like the box it comes in. a sweeter way to start the day
  10. 10. PRINT E-ZPASS
  11. 11. Print “Journal”
  12. 12. PRINT ESPNZONE
  13. 13. Print “Dollar Menu Homicide”
  14. 14. PRINT FORDFIESTA
  15. 15. Drinks Responsibly. The road is dominated by gas-guzzlers, so how does 74 miles per gallon highway sound? It’s about time you drove a car that is environmentally and financially conscious. The Ford Fiesta: coming to your Ford dealership in 2009. Find out more at www.fordfiesta.com.
  16. 16. PRINT PEARSSOAP
  17. 17. skin treatment
  18. 18. PRINT PETCO
  19. 19. DAVIDMA EXPERIENCE MEHONORSEDUCATIONOBJECTIVEThe NewHouse Agency, (Student-Run) Syracuse, NY | Spring 2009Position: Copywriter• Worked closely with management and creative team to execute a full campaign to deter binge drinking among college students• Met regularly with creative director outside of worktimes to develop print, television, and outdoor media conepts • Conceptualized and contributed to writing of copyFox Kalomaski AdvertisingLondon, UK | Spring 2008Position: Visual Communications Intern• Designed promotional ’e-blast’ email notifications • Assisted with the preparation & presentation of consumer research • Worked closely in design planning, layout and copywriting processes • Worked with creative director & designers to develop campaignsGearon-Hoffman AdvertisingBoston, MA | Summer 2008Position: Account Management Intern • Attended client meetings relating to new business • Edited and drafted creative briefs • Sat in on radio spot recording sessions • Prepared internal job starts for upcoming creative projectsPersonal Trainer [Started own personal training business] President & Director of Advertising [Groovestand, Co-ed A Cappella Group] Amateur Daredevil [Skydiving over Swiss Alps | Cliff Diving in Hawaii | Base Jumping in Wales | Hang-gliding in Interlaken | Bungee Jumping in Interlaken] TV Star [Had first job in advertising at 8 years old when I was cast in an ESPN commercial] Singer / Songwriter [Co-wrote, recorded and produced 11 track Pop-Rock album] Syracuse UniversityS.I. Newhouse School of Public CommunicationsBachelor of Science Degree, May 2009Major | Creative Advertising Minors | Marketing & Psychology GPA | 3.75Dean’s List All SemestersDean’s Scholar 781.248.5747 | DMA052@GMAIL.COMWWW.DAVIDMA.CARBONMADE.COM[To continue my pursuit of the copywriting track at portfolio school, graduating with a masters degree and the skillsets to write about anything to anyone.] 347 LINDEN ST WELLESLEY, MA 02481

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