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The Opportunities in Sports Sponsorship

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Sports sponsorship is big business, partly because sports tend to bring people together, but also because sports offer real emotions. There are a host of opportunities for companies – both big and small – to benefit by sponsoring a sports team or event.

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The Opportunities in Sports Sponsorship

  1. 1. The Opportunities in Sports Sponsorship Kevin Neal Sport
  2. 2. 2 Sports Sponsorship Sports sponsorship is big business, partly because sports tend to bring people together, but also because sports offer real emotions. There are a host of opportunities for companies – both big and small – to benefit by sponsoring a sports team or event.
  3. 3. 3 The Opportunity to Tell a Story People embrace good, compelling stories. Sports sponsorship offers brands more than just an opportunity to generate attention; it's a chance to tell the brand’s story. While creativity will play a key role in crafting the message, the resulting story has to fit the target group and sponsor. Storytelling is not just the preserve of big brands that have decades of history. Even a small company can share with a large audience, especially with the prevalence of social media. Brand Exposure Big sporting events tend to have a massive following and generate lots of excitement and engagement. Competition at a global scale compels fans to come together and support a team. To brands, opportunities lie in understanding the different viewership demographics and identifying where to come in as a sponsor. While football is a sport that has a worldwide following, others such as surfing and snowboarding have potential too – especially through social media, where the majority of their fans interact.
  4. 4. To learn more about this topic, visit the blog of Kevin Neal.

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