Our approach to SEO
Organic optimisation is about maximising the following three areas of
a website to improve its search engine rankings for targeted
Crawlability can the spiders navigate through your site and find the
information you want them to?
Relevance how relevant are your pages when a potential customer types a
search term that relates to your business?
Popularity do lots of people find the content you provide interesting and
link to it?
Search engine friendly code/design
Good internal linking to key webpage’s
Easy to follow navigation
Sitemaps (HTML & XML)
Clean URL structure
Removal of duplicate content
Is your content relevant to a specific term?
Are targeted keywords well-optimised?
Are inbound links (both internal & external) related to targeted
Are the keywords relevant to the overall theme of the website?
Is the content up-to-date?
5 factors of link popularity which impact rankings: