SEO Overview - Kevin Gibbons, SEOptimise


Published on

SEO overview presentation by Director of Search Kevin Gibbons, at the SEOptimise Oxford Internet Marketing Seminar in March 2009.

Published in: Technology, Design
  • Hi,
    This is Rad, founder of SRI Tech SEO ( based in India. Our highly qualified and experienced team with varied domain knowledge and expertise to provide cutting edge solutions within a strict time line. We deliver quality solutions in a cost effective manner by utilizing the latest technologies. Our management practices provide customers confidentiality, timely delivery, quality and innovative solutions with a good return on investment. We have excellence in top technologies. We work many UK and USA based projects successfully since 6 Years. You can hire full time SEO expert individually or a team of dedicated SEO professionals for your SEO campaign at affordable price. I would like to inform you that there is no Google Penguin or Panda ranking penalty affect any of our projects during the Google Penguin, Panda updation. We do focus on quality work rather than quantity. We always do white hat SEO according to Google Penguin, Yahoo, MSN rules and regulation.

    Our Dedicated SEO Expert’s role:-

    Our SEO expert will work 8 hours per day and 5 days in a week. Total 160 Hours in a month.

    We will provide you mail and online chat ID of dedicated SEO expert so that they are contactable at all times.

    The SEO expert hired by you can work on 2 or more SEO projects simultaneously according to you.

    The person will be in your complete control. You can ask that person to do almost any thing like on page optimisation, link building, directory submission, content modification, article writing, article submission, social networking/bookmarking and so on.

    We do following work for promotion of your websites:

    Onpage (SEO)Optimization

    1. Keyword Research
    2. Title tags optimization
    3. Meta Description
    4. HTML Validation
    5. Image optimization
    6. Sitemap generation
    7. Robots.txt generation and optimization
    8. H1 tags optimization

    Offpage (SEO) optimization

    9. Article Marketing
    10. Press Release Marketing
    11. Theme based one way links from relevant sites
    12. Blog postings & blog comments in relevant blogs
    13. Forum postings in relevant high PR forums
    14. Link wheels
    15. Link Baiting
    16. Web 2.0 Submissions
    17. High PR directory submissions

    Social Media Optimization

    18. Social Bookmarks in High PR sites
    19. Facebook Like page promotion
    20. Twitter promotion

    If you require any SEO Report or SEO Work Details, I will send to you. For more details about price and samples contact me.

    Skype: radhey543
    Gtalk: radhasyam

    SRI Tech SEO
    +91 9556264525
    Are you sure you want to  Yes  No
    Your message goes here

SEO Overview - Kevin Gibbons, SEOptimise

  1. 1. Search Engine Optimisation SEOptimise Internet Marketing Seminar 5th March 2009 – The Magdalen Centre, Oxford Kevin Gibbons Director of Search, SEOptimise Copyright © | SEOptimise | 2008
  2. 2. Search Engine Market Share Copyright © | SEOptimise | 2008
  3. 3. What is organic search?   Organic vs paid search listings: Copyright © | SEOptimise | 2008
  4. 4. Why is organic traffic important?   Click through rates for organic search Copyright © | SEOptimise | 2008
  5. 5. Our approach to SEO Organic optimisation is about maximising the following three areas of a website to improve its search engine rankings for targeted keywords:   Crawlability can the spiders navigate through your site and find the information you want them to?   Relevance how relevant are your pages when a potential customer types a search term that relates to your business?   Popularity do lots of people find the content you provide interesting and link to it?
  6. 6. Crawlability   Search engine friendly code/design   Good internal linking to key webpage’s   Easy to follow navigation   Sitemaps (HTML & XML)   Clean URL structure   Removal of duplicate content   Avoid Flash animation, heavy JavaScript code & links
  7. 7. Relevance   Is your content relevant to a specific term?   Are targeted keywords well-optimised?   Are inbound links (both internal & external) related to targeted search terms?   Are the keywords relevant to the overall theme of the website?   Is the content up-to-date?
  8. 8. Link Popularity 5 factors of link popularity which impact rankings:   Quality   Relevancy   Anchor text   Quantity   Age
  9. 9. Google Tools   Google Analytics -  Track all user activity on your website. -  Measure search engine traffic and conversions.   Google Webmaster Central -  View indexing errors -  Submit an XML sitemap -  View inbound link data (webpage specific, popular anchor text)   Google Maps - Generate additional traffic both directly and via Google Universal Search. Copyright © | SEOptimise | 2008
  10. 10. Common mistakes to avoid   Repetitive keyword targeting – you should select one term (or group of similar terms) for each URL   Keyword stuffing – instead emphasise keywords in key areas, keyword density no longer a ranking factor   Splitting efforts across multiple domains – consolidate all inbound links & ranking weight into a single domain strategy wherever possible   Reciprocal linking – Google can easily identify link exchanges   Checking backlinks in Google via a link: command query – Use Yahoo! Site Explorer or Google Webmaster Central for more accurate results Copyright © | SEOptimise | 2008