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How	
  to	
  compete	
  with	
  
               brands	
  for	
  highly	
  
             compe66ve	
  keywords	
  
                                           	
  

Kevin	
  Gibbons	
  
Founder,	
  Quaturo	
  
	
  
August	
  2012	
  -­‐	
  #SEOBarcamp	
  
                                                  @kevgibbo	
  
The	
  days	
  of	
  quick	
  wins	
  have	
  gone	
  –	
  	
  
           Panda	
  soon	
  fixed	
  that…	
  
   Winners	
                   vs	
              Losers	
  
(Great	
  content)	
                         (Poor	
  content)	
  




                                                               @kevgibbo	
  
Work	
  smarter,	
  not	
  harder…	
  
How	
  does	
  OkCupid	
  compete	
  with	
  
Match.com’s	
  huge	
  paid	
  media	
  budgets?	
  




                                               @kevgibbo	
  
It	
  doesn’t…	
  
they	
  focus	
  on	
  great	
  content	
  instead	
  




                                                    @kevgibbo	
  
This	
  gets	
  them	
  short-­‐term	
  success…	
  




                                                @kevgibbo	
  
It	
  strengthens	
  their	
  online	
  reputa6on…	
  




                                                @kevgibbo	
  
And	
  it	
  builds	
  them	
  into	
  an	
  organic	
  posi6on	
  
  where	
  they	
  can	
  seriously	
  compete…	
  




                                                             @kevgibbo	
  
And	
  not	
  just	
  on	
  long-­‐tail	
  terms!	
  




                                                    @kevgibbo	
  
It	
  even	
  makes	
  them	
  more	
  defensible	
  to	
  
         the	
  odd	
  sitewide	
  footer	
  link!	
  




                                                      @kevgibbo	
  
And	
  they’re	
  not	
  the	
  
only	
  ones	
  doing	
  it…	
  




                         @kevgibbo	
  
3	
  Takeaway	
  Tips	
  
1)	
  Focus	
  on	
  quality,	
  not	
  quan1ty	
  
1	
  great	
  piece	
  of	
  content	
  is	
  much	
  be^er	
  than	
  4-­‐5	
  good	
  posts	
  	
  




                                                                                       @kevgibbo	
  
2)	
  Move	
  quickly	
  	
  
	
  Blogging	
  allows	
  brands	
  to	
  get	
  content	
  out	
  there	
  
                                   	
  




                                                                        @kevgibbo	
  
3)	
  But	
  don’t	
  be	
  cheap	
  
It’s	
  not	
  about	
  volume,	
  it’s	
  about	
  results!	
  




                                                            @kevgibbo	
  
Thank	
  You	
  


Kevin	
  Gibbons	
  
kevin@quaturo.com	
  
	
  
www.quaturo.com	
  



                                           @kevgibbo	
  

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How to Become an Authority Within your Niche

  • 1. How  to  compete  with   brands  for  highly   compe66ve  keywords     Kevin  Gibbons   Founder,  Quaturo     August  2012  -­‐  #SEOBarcamp   @kevgibbo  
  • 2. The  days  of  quick  wins  have  gone  –     Panda  soon  fixed  that…   Winners   vs   Losers   (Great  content)   (Poor  content)   @kevgibbo  
  • 3. Work  smarter,  not  harder…  
  • 4. How  does  OkCupid  compete  with   Match.com’s  huge  paid  media  budgets?   @kevgibbo  
  • 5. It  doesn’t…   they  focus  on  great  content  instead   @kevgibbo  
  • 6. This  gets  them  short-­‐term  success…   @kevgibbo  
  • 7. It  strengthens  their  online  reputa6on…   @kevgibbo  
  • 8. And  it  builds  them  into  an  organic  posi6on   where  they  can  seriously  compete…   @kevgibbo  
  • 9. And  not  just  on  long-­‐tail  terms!   @kevgibbo  
  • 10. It  even  makes  them  more  defensible  to   the  odd  sitewide  footer  link!   @kevgibbo  
  • 11. And  they’re  not  the   only  ones  doing  it…   @kevgibbo  
  • 13. 1)  Focus  on  quality,  not  quan1ty   1  great  piece  of  content  is  much  be^er  than  4-­‐5  good  posts     @kevgibbo  
  • 14. 2)  Move  quickly      Blogging  allows  brands  to  get  content  out  there     @kevgibbo  
  • 15. 3)  But  don’t  be  cheap   It’s  not  about  volume,  it’s  about  results!   @kevgibbo  
  • 16. Thank  You   Kevin  Gibbons   kevin@quaturo.com     www.quaturo.com   @kevgibbo