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An Idea For Shoes


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An Idea For Shoes

  1. 1. An idea for ShoesNuBON-Safe FOOT STEP<br /><br />
  2. 2.<br />.<br />
  3. 3. What we have:<br />Nike sports with ipodconnectivity<br />Shoes with light for kids<br />Shoes with wheels<br />Shoes for ski<br />Nike , Puma, Adidas has lead us to similar proposition rather than the USP<br />
  4. 4. Nike’s future concept with led lights<br />
  5. 5.
  6. 6.
  7. 7. Partner network<br />Outsourced from India and China.<br />
  8. 8. What’s different:<br />Features of a safety shoe:<br />Leather ,Rubber ,Waterproof ,steel toe, high –ankle, formal ,casual.<br />
  9. 9. Additional features <br />Torchlight<br />Camera<br />Sensor<br />
  10. 10. Benefits<br />Complex jobs can be tackled<br />Co-workers and labourers will be at ease.<br />This unique feature can capture the niche market of the heavy industries.<br />Customized for safety of a person depending upon the nature of work.<br />
  11. 11. Where it can be used?<br />Railways ,Tunnels<br />Shipping companies <br />Aeronautical engineering<br />Construction of dams, bridges, roads etc.<br />Mining<br />Factories<br />
  12. 12. Resources <br />Different versions can be set at different prices selling around subsidized price of 35Euros and some shoes for the youngsters in a premier fashion category would range around 60euros (like Caterpillar.) <br />Sales and distribution can be done through domain ,e-mails with quotations or offline in the industrial marketing.<br />
  13. 13. Segment<br />B2B marketing<br />Market penetration<br />Low investment - consignment<br />
  14. 14. Customer relations<br />Low quotations<br />On time delivery<br />Venture with some companies on commission basis at the initial startup<br />
  15. 15. Conclusion<br />“ Work safe ”<br />