D M C Presentation


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  • D M C Presentation

    1. 1. Digital Media Components CURIOUS DESIGN CONSULTANTS
    2. 2. Introduction <ul><li>If anything can be certain about the future, it is that the influence of technology, especially digital technology, will continue to grow and to profoundly change how we express ourselves, how we communicate with each other and how we perceive, think about and interact with our world. </li></ul>
    3. 3. Problem? <ul><li>Technology is constantly growing and evolving </li></ul><ul><li>Clients expectations are higher now </li></ul><ul><li>We have the ideas, just not enough resources to make it all happen </li></ul><ul><li>Products & services currently limited to print media </li></ul>
    4. 4. Solution <ul><li>Incorporate digital audio, video and photography into our products and services </li></ul><ul><li>Create digital content, ranging from animations, virtual worlds, games, sound design and interactive art works. </li></ul>
    5. 5. <ul><li>Introduction </li></ul><ul><li>Delivery Options </li></ul><ul><li>Definition </li></ul><ul><li>Commonly used equipment </li></ul><ul><li>Applications </li></ul><ul><li>Future trends </li></ul><ul><li>Compression techniques </li></ul><ul><li>File Formats </li></ul><ul><li>File Types </li></ul><ul><li>Benefits </li></ul><ul><li>Conclusion </li></ul>WELCOME
    6. 6. What is Digital Media? <ul><li>Content created or converted into a digital format. </li></ul><ul><li>Information represented in binary data (1s & 0s) </li></ul><ul><li>Read and stored easily on digital devices </li></ul><ul><li>Contents can be easily manipulated </li></ul>
    7. 7. Delivery Options <ul><li>CD/DVD </li></ul><ul><li>File Download </li></ul>NETWORK/INTERNET PUBLISH Streaming CD-ROM/Multimedia
    8. 8. Digital Audio PROCESS / STORAGE OUTPUT INPUT Headphones Microphones Sound card/Audio interface Publishing software Recording/Editing software Playback software Digital Audio Players Speakers CD/DVD
    9. 9. Audio Applications Web cast Pod cast Screen cast Instructional learning programs Web/CD-ROM Websites Online music Shop - iTunes Audio distribution File sharing/viewing sites Teleconferencing CU-See Me DigiPhone
    10. 10. Future Audio Trends <ul><li>Digital Audio Broadcasting services </li></ul><ul><ul><li>Satellite </li></ul></ul><ul><ul><li>Online </li></ul></ul><ul><ul><li>HD </li></ul></ul><ul><li>Pod cast subscription </li></ul>
    11. 11. What is Digital Video? PROCESS OUTPUT INPUT Digital video camera Digital still camera Web cameras Fire wire card Authoring/Publishing software Editing software CD/DVD Websites Storage
    12. 12. Video Applications <ul><li>Digital Television </li></ul><ul><li>Foxtel IQ </li></ul><ul><li>Optus Vision </li></ul>Video Conferencing V-Mail Video Telephony Internet Training tutorials Social networking Online converters Share/stream sites Video-on-demand Foxtel Box Office
    13. 13. Future Video Trends <ul><li>High capacity optical discs </li></ul><ul><li>High definition/ progressive scan </li></ul><ul><li>High Definition Television </li></ul>
    14. 14. What is Digital Photography? PROCESS/STORAGE OUTPUT INPUT Digital Still Camera Digital SLR Camera Film camera Scanner Computer Memory card reader Publishing software Editing software Printer Digital photo album CD-DVD
    15. 15. Photography Applications Online print services Kodak easy share gallery, Sony Image Station, Photo Works Print Kiosk Sony Picture Station, HP Photo smart express, Fuji film DPC8 self serve Stock Photography Websites Istockphoto, Shutter stock, Fotolia Online Photo Albums FlickR, snap fish, shutter fly
    16. 16. Future Trends <ul><li>Camera/PDA/phone all in one </li></ul><ul><li>Wireless image transfer </li></ul><ul><li>Higher camera resolution </li></ul><ul><li>Higher storage capacity </li></ul><ul><li>PDA printers </li></ul>
    17. 17. File Formats <ul><li>A particular way to encode information for storage in a computer file </li></ul><ul><li>Uses either Lossy or lossless compression techniques </li></ul><ul><li>Different kinds of formats for different kinds of information. </li></ul>
    18. 18. Compression Techniques <ul><li>Lossless: </li></ul><ul><li>Decompressed data is identical to the source, </li></ul><ul><li>Required for physical storage and transmission. </li></ul><ul><li>Lossy: </li></ul><ul><li>Decompressed data is not 100% identical to the source. </li></ul><ul><li>Useful for audio, video and still image storage and transmission over limited bandwidth networks. </li></ul><ul><li>Reduce file size </li></ul><ul><li>Faster download </li></ul>
    19. 19. Popular File Formats Lossless Lossy Joint Photography Expert Group Graphic Interchange Format Portable Network Graphics Motion Pictures Expert Group Real Audio MOV Audio Video Interleaved Windows Media Audio
    20. 20. Benefits <ul><li>Better quality overall </li></ul><ul><li>No degradation </li></ul><ul><li>Higher interactivity </li></ul><ul><li>Easily manipulated </li></ul><ul><li>Easy search and storage </li></ul><ul><li>Easy distribution </li></ul><ul><li>More accurate and consistent </li></ul><ul><li>Durability </li></ul><ul><li>Increased Resistance to Noise </li></ul>
    21. 21. Conclusion <ul><li>Need to Expand </li></ul><ul><li>Incorporate Digital Technologies </li></ul><ul><li>Easy to use </li></ul><ul><li>Huge benefits </li></ul>