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European Odyssey Marketing Plan 2009

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I created and executed this marketing plan in order to promote the European Odyssey Tour at Florida State University through the month of December 2008 to May 2009. I was able to recruit 14 from FSU out of the 48 students across the country that attended the trip.

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European Odyssey Marketing Plan 2009

  1. 2. <ul><li>Marketing Goals and Objectives </li></ul><ul><li>Communication Mix </li></ul><ul><li>-Print Media </li></ul><ul><li>-Internet/Interactive </li></ul><ul><li>-Personal Selling </li></ul><ul><li>Month to Month Execution Plan </li></ul>
  2. 3. <ul><li>Increase awareness of the European Odyssey Tour among FSU students </li></ul><ul><li>Reach out to the other campuses in Tallahassee, including Florida A & M University and Tallahassee Community College </li></ul><ul><li>Recruit 35 participants </li></ul>
  3. 14. For questions about the marketing plan please contact recruiter

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