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This Powerpoint presentation was completed in partial satisfaction of course requirements for BUSA 4980 - Strategic Management at Georgia State University during the Spring 2008 semester. It represents the culmination of a semester long project in which my group members and myself were co-owners of a fictitious shoe company that we took over after 10 years of operating poorly. By the end of the semester, our company ranked 2nd in the 10 firm industry. We made strategic decisions that positioned our company to grow and eventually be number one in the industry. We believed that if we had a few more "years" (weeks) we would have been able to do so. Our goal was to employ an integrated differentiation/cost leadership business strategy that would enable us to differentiate ourselves from our competitors by provided the highest quality product at the lowest possible cost to the consumer. This presentation shows the "year-by-year" (week-by-week) results of our company from Year 11 - Year 18, as well as projections for years 19-21, and how we were able to position ourselves to become number 1 in the industry.