Shaping Tomorrow: Scan


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Those who spot new issues and trends early have competitive advantage over their less prepared rivals. Studies show that those who create or join a new market before it emerges are those achieving the best performance.

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Shaping Tomorrow: Scan

  1. 1. 1 View latest ‘News’ View ‘All’ potential emerging change View your bookmarked ‘Tags’ View your customized ‘Reports’ View ‘Contributors’ additions Track emerging evidence of change Discover “what’s changing?” by systematically scanning, exploring and analyzing the external environment for new Insight (trends, events, uncertainties, and surprises) Use this early warning system to spot opportunities for innovation, track emerging threats and buy time for and develop considered, appropriate responses
  2. 2. 22 Search 100,000+ emerging ideas, trends, uncertainties and potential surprises Track your stakeholders and other influencers Critique the implications of your discoveries Spot new opportunities and risks and responding ahead of rivals in good time Strengthen your response through use of leading strategic thinking methods 2
  3. 3. 33 Managing change is a process that can be systematized Increasing strategic foresight capability is the first step in change management Having strategic foresight increases future opportunity and reduces emerging risk You can use the INSIGHTS service to identify and monitor change going on around you and to look for more evidence of change to confirm or deny the FORECASTS our robot has automatically extracted from the content here 3
  4. 4. 44 Scanning is analogous to an early warning radar, a continuous process of scanning the environment to identify signals of change and emerging trends An excellent early warning radar looks at all aspects of the global environment scanning for (p)olitical, (e)conomic, (social), (t)echnological change .. as this service does Good scanning explores both new, strange and weird ideas, as well as persistent challenges and trends, today 4
  5. 5. 55 Your industry and its operating environment. Your services and how they might evolve. Your clients and how their expectations might change. Issues that likely affect your workforce and your staff. Emerging and converging technologies. Emerging shifts in what we think is "business as usual". Then, use the system to begin planning your response. 5
  6. 6. 66 ALWAYS ASK YOURSELF: How might homes & families change? How might work change? How might hobbies & leisure differ? How might people travel & communicate? How might childhood & education differ? How might the environment change? How might government & economies differ? How might military responses change? and, therefore what should be done to maximize opportunities for growth and minimize risks, time, and cost for you and your organization, now. 6
  7. 7. 77 Scanning allows you, and your colleagues to ask ‘what if?’ questions by reading Insights - What if this happened in the world today? - What does it mean for others? - What does it mean for us? - How should we respond and when? Select those for further investigation and deeper thinking that look as though they will generate significant change in your world and that of your stakeholders 7
  8. 8. 88 By collecting Insights about emerging change, analyzing underlying patterns and picturing what’s likely/unlikely to happen within the global environment, mental models of possible futures can be created from which your preferable future can be chosen By choosing preferable futures people and organizations shape their and our tomorrows and create leadership positions You to can quickly and easily 8 Tracking and analysing how a trend emerges and diffuses throughout society over time
  9. 9. 99 Look for interdependencies, feedback delays and repeating patterns amongst Insights. Try to: - See ahead: look to what’s coming next - See behind: understand the past - See above: take a helicopter view too - See below: find the diamond in the rough - See beside: remove the blinkers - See beyond: question what’s beyond the horizon - See through: look for fresh essence and meaning 9 See above See beside See ahead See beyond See below Brainstorming: Nasi 1991 / Mintzberg 1998
  10. 10. 1010 See emerging change using pattern recognition tools: tag clouds, timelines, maps, graphs, tables, voting Know how your own organization’s and our members thinking is changing over time Look for patterns, ideas and uncertainties among the presented content Here is how forward thinking individuals and organizations stay ahead of slower rivals: Add and share Insights with colleagues. Speed read each others article titles and/or descriptions Look for patterns, risks, opportunities across articles and descriptions Delve deeper into content of interest by clicking on it ‘Refer’ specific trends, ideas, uncertainties and potential Make it a regular weekly habit 10 Use DECIDE to capture specific trends, ideas, uncertainties and potential surprises that need to be considered further
  11. 11. 1111 ‘Tag’ articles with keywords, dates, project names, etc. Add your observations, questions, ideas, conclusions, critique etc. via the ‘Forum’ button ‘Share’ your individual findings via email, RSS, social media etc. ‘Refer’ one item to another 11
  12. 12. 1212 Scanning involves identifying Insight about change An Insight is a raw and single point observation of change evidence drawn from reports, articles, PDF’s, videos etc. For instance, when you read a daily newspaper you will regularly see new events and discoveries being reported Capturing the Insights systematically underpins the scanning process This is a mammoth task done manually, but fortunately our system almost completely automates the process 12
  13. 13. 1313 Expert scanners use the concept of triangulation to spot new patterns and to reduce the noise of fads and fashions. For instance, if you spot something that is new to you tag it suitably and then keep your eyes open over time for more on the subject from different sources, geographic locations, industries and contributors. Tag these too with the same notation to build up your own pattern analysis. A single scan hit at a point in time is potentially a weak signal, two scan hits with different sources etc. should peek your interest and a third on the same subject that shows the signal is spreading should ring your bell and cause you to use the 'Refer' link to track it as an emerging Issue. You can then add further Insights to your Issue using the 'Refer' link and hence build up your evidence base. As the evidence grows you will be able to see the time duration between captured scan hits and therefore come to a judgment if this is a fad, a fashion or a fast or slow emerging Issue to be responded too. 13 We recommend you watch the movie: Vantage Point with Forrest Whitaker to see how taking different Perspectives finds clues and answers to complex problems
  14. 14. 1414 View latest newsletters Use these to remain abreast of major emerging changes going on around you Look for more evidence using the ‘Search’ box Discuss these at your weekly emerging trends meeting and agree innovations or threats that you should avoid or exploit and that need further research Contact us to have your own, private newsletter on topics of your choice in the same format as ours but liveried in your colors and logo 14
  15. 15. 1515 Use this service to see all Insights in added date order starting from the latest contribution and going backwards in time, or switch to published date or alpha order Our clients use this to quickly trawl back through the last week’s contributions looking for new potential surprises, fresh weak signals and signs of strengthening or declining trends and just to stay abreast f what is happening around them We do this too and can absorb last week’s contributions by skim reading in an hour or so So skim read the contributions and ‘tag’, ‘refer’, ‘report’, ‘share’ with others, or ‘comment’ on those of interest in the ‘forum’ Switching from ‘All’ will show you what you have added ‘My’ or your associates have contributed ‘Our’ (if available) Pick out the one or two big discoveries you made to share with your associates 15
  16. 16. 1616 Assign tags as you wish, re-name, delete, add or merge tags together Add multiple tags separated by commas Your tags appear as a ‘cloud’ from the left- hand navigation bar The more you tag the larger the typeface will become relative to other tags. Set ‘from’, ‘to’, to watch how your tagging changes over time and to spot newly emerging change 16 The bigger the tag and its changing color gives visual indicators of the popularity of a topic among our contributors and hence its importance to emerging change.
  17. 17. 1717 View item collections that you have added to ‘Reports’ View yours and others’ reports that you have access too Circulate these to associates as required You can print your reports using DeskPDF (separate small purchase required) 17
  18. 18. 1818 Begin exploring the service Consult the other detailed help ‘START’ guides here Contact us if you have any difficulties or would like up to 30 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 Skype: shapingtomorrow Or use Live Chat when we are available online “We are here to help you make better decisions today, faster and cheaper than ever before”