Online Reputation Management: Mac Computer Expo 2012

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Social Media Trainer Kerry Rego presented "Online Reputation Management: The Tools to Help You Protect Your Name" at the Mac Computer Expo in Petaluma, CA on 10/6/12. Covering an inside glimpse of the behavior of the average internet user, the tools that are available to monitor online reputation, and how to be proactive when it comes to the message associated with a brand name. #mce2012
For more information about how you can have Kerry in front of your team for social media training, contact her at kerry@kerryregoconsulting.com

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Online Reputation Management: Mac Computer Expo 2012

  1. 1. Online Reputation Management:The Tools to Help You Protect Your Name Mac Computer Expo Kerry Rego 10/6/12
  2. 2. What Happens in Vegas……doesn’t stay there, thanks to social media.
  3. 3. In a 2010 study by Microsoft & Cross Tab MarketResearch, 70% of U.S. recruiters have rejectedcandidates based on their online reputation thoughonly 7% of Americans believe their online reputationaffects their job search.
  4. 4. First Page of Search Results 85% never get off the first page! Internet Reputation Management Data by Compete, Jacob Nielsen, Optify Image courtesy InternetReputationManagement.com
  5. 5. #1 Position 50,000 hits #5 Position 6,000 hits 
  6. 6. 4 out of 5Consumers changed their minds about arecommended purchase based solely on negativeinformation they found online.- 2011 Cone Online Influence Trend Tracker
  7. 7. Have you everGoogle’d yourself?
  8. 8. Web Items That Can Be Damaging•Your photo•Spelling•Damaging info•Duplicate names
  9. 9. Monitoring Tools • Google Alerts • Social Mention • Klout • Hootsuite • Grader • Twitter Search • Hyper Alerts
  10. 10. Own Your Name.net misspellings with a middle initial, if necessary
  11. 11. Own a Business? Map It http://bit.ly/MasterListDirectories
  12. 12. Negative Posts• How do you deal with it normally?• Listen, respond, react• Provide customer service & survey• Collect reviews on the spot• Don’t erase negative posts!• Control is an illusion
  13. 13. 83% of companies will face a crisis that will negativelyimpact their share price between 20 and 30%, during thenext five years. (Oxford-Metrica)
  14. 14. Set up a Crisis Plan •Plan procedure •Document •Mock exercise •Train
  15. 15. Update Communication Policy • Add internet tools • Communicate with staff • Train for best practices • Update legal wording
  16. 16. High Ranking Social Media • Facebook Pages • LinkedIn Personal Profiles • Twitter • Google Local/Places • Manta (directories) • Blogs • Pinterest • Slideshare • YouTube
  17. 17. Early Nov 2012
  18. 18. THANK YOU! Kerry Rego Consulting 707.520.4572 www.KerryRegoConsulting.comKerry@KerryRegoConsulting.com

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