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Presentation1

  1. 1. YELP<br />
  2. 2. History Of Yelp<br />Founded officially in 2004<br />Created by two PayPal Employees<br />Jerry Stoppelman<br />Russell Simmons<br />It received funding from several investors in the amount of 17 million dollars<br />San Francisco only <br />Now has locations in 40 states and Canada, Ireland, Germany , France and the UK<br />Projected profit by 2010 is 50 million dollars<br />
  3. 3. What is Yelp?<br />Social networking site that allows members to review business in the area <br />Including restaurant's, stores, clubs, hospitals, schools museums etc. <br />Includes what they are looking for<br />Five point rating system<br />Hours of business and parking <br />Written reviews <br />Google maps <br />Phone numbers and address etc. <br />
  4. 4. How is Yelp a Social Network?<br />Members have profiles<br />Friends<br />Forums<br />Chat <br />Groups <br />Build a community and trust <br />Elite members offer credible reviews<br />All ages<br />
  5. 5. Replaced the…<br />Yelp replaced the phonebook<br />Gave users the ability to find everything they were looking for in one place<br />Quick, easy, painless<br />Gives people a sense of how other people feel about a business instead of a food critic<br />
  6. 6. What makes it different<br />It has a filter to filter out a business personal PR<br />The site removes and suspicious reviews positive and negative <br />
  7. 7. Legal trouble<br />Class action law suit from over 10 business<br />Accusing Yelp of extortion<br />Remove or add reviews if companies by advertisement <br />Yelp denies<br />
  8. 8. Yelp trying to prove themselves<br />Created a blog for small business<br />“How to better manage your business reputation on sites like Yelp” <br />Created a new feature that shows any comment removed from site and by who in the filter box<br />
  9. 9. Overall<br />Yelp is great<br />Allows a community to decided what is good<br />Gives people the ability to connect<br />Easy to use and convienent<br />Good free advertisiment for local buisness through members comments <br />Good for tourist and new people in town<br />
  10. 10. What will the future bring<br />Yelp will continue to expand and grow in the United States <br />The more business they have they will probably see more lawsuits<br />They are already expanding world wide and I would expect to see even more growth. <br />

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