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Geiz ist geil, Usability ist geiler.

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Präsentation von Matthias Steinforth und Alice Sturmann, kernpunkt E-Commerce GmbH, vom 2. DIY E-Commerce Day in Köln

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Geiz ist geil, Usability ist geiler.

  1. 1. Conversion-Rates und Design von Online-Shops: Geiz ist geil, Usability ist geiler.
  2. 2. GUTEN TAG… Matthias Steinforth, Geschäftsführer kernpunkt E-Commerce GmbH
  3. 3. … UND HALLO. Alice Sturmann, Beraterin kernpunkt E-Commerce GmbH
  4. 4. Wir sind Berater und Technologie- Experten für Digitales Marketing und Multi-Channel E-Commerce. Und wir lieben die DIY-Branche.
  5. 5. Michael Buffer, Boxkampf-Entertainer LET'S GET READY TO RUMBLE!!
  6. 6. Marketing Vertrieb Kunde Jeder will etwas anderes…
  7. 7. Also, auf die Webseite müssen die neusten Auszeichnungen für unsere Produkte. Das Logo muss nach oben rechts, da sieht unser Corporate Design so vor. Große Bilder für Emotionen sind heutzutage ein Muss. Und sowas modernes wie „Endless Scrolling“ wäre klasse! Marketing „ „ Image, Brand & Emotionen
  8. 8. Vertrieb Das mit den Preisangaben ist echt schwierig; die Preise sind in allen Ländern unterschiedlich. Können wir nicht eine Online-Preisanfrage einbinden? Auf die Produktseite müssen auf jeden Argumente und alle technischen Details. Wobei, in UK dürfen wir die nicht zeigen. „ „ Fakten, Fakten, Fakten. Aber nicht alle.
  9. 9. Kunde Also, Marke X gefällt mir echt gut. Ich kaufe schon immer deren Produkte. In nem Online-Shop würde ich mir verständliche Produktinfos, Videos und Infos zur Verfügbarkeit wünschen. Wäre echt cool, wenn ich direkt bei Marke X bestellen könnte. „ „ I  Marke X
  10. 10. Ich brauche • strukturierte Produktdaten • Meta-Daten • Bilder • Texte mit relevanten Keywords und zwar zackig. Oder ich schmeiß dich aus den Suchergebnissen. „ Don‘t be evil. „
  11. 11. “Brands are the solution, not the problem. Brands are how we sort out the cesspool.” Eric Schmidt, CEO von Google
  12. 12. Die Herausforderung auf einen Blick! UVP vs. Conversion
  13. 13. Die 7Ebenen der Konversion Erfolgsfaktoren für hohe Konversionsraten
  14. 14.  Relevanz  Vertrauen  Orientierung  Stimulanz  Sicherheit  Komfort  Bewertung
  15. 15. Best Practice
  16. 16.  Relevanz  Vertrauen  Orientierung  Stimulanz  Sicherheit  Komfort  Bewertung
  17. 17. Best Practice
  18. 18. Best Practice
  19. 19.  Relevanz  Vertrauen  Orientierung  Stimulanz  Sicherheit  Komfort  Bewertung
  20. 20. Best Practice
  21. 21. Best Practice
  22. 22.  Relevanz  Vertrauen  Orientierung  Stimulanz  Sicherheit  Komfort  Bewertung
  23. 23. Best Practice
  24. 24. Best Practice
  25. 25.  Relevanz  Vertrauen  Orientierung  Stimulanz  Sicherheit  Komfort  Bewertung
  26. 26. Best Practice
  27. 27.  Relevanz  Vertrauen  Orientierung  Stimulanz  Sicherheit  Komfort  Bewertung
  28. 28. Best Practice
  29. 29. Best Practice
  30. 30.  Relevanz  Vertrauen  Orientierung  Stimulanz  Sicherheit  Komfort  Bewertung
  31. 31. Best Practice
  32. 32. Best Practice
  33. 33. The Allerbest Practice Ideale Produkt- und Warenkorb-Gestaltung
  34. 34. Die ideale Produktseite
  35. 35. Die ideale Produktseite
  36. 36. Der perfekte Warenkorb
  37. 37. Der perfekte Warenkorb
  38. 38. Fazit. E-Commerce auf den Punkt gebracht.
  39. 39. Als Hersteller haben Sie ein riesen Potential im E-Commerce.
  40. 40. Usability kann den Geiz schlagen.
  41. 41. E-Commerce muss eine Strategie sein, kein Projekt.
  42. 42. Friedrich Liechtenstein, EDEKA Testimonial SUPERGEILE CONVERSION.
  43. 43. Wir bleiben in Kontakt. Ihr Ansprechpartner Matthias Steinforth Geschäftsführer Telefon: 0221 – 569 576-202 m.steinforth@kernpunkt.de Folgen Sie uns:

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