Healthy Kids Brush Up

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Branding and identity I work I did for CDS and CDS Foundation's children's dental health program.

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Healthy Kids Brush Up

  1. 1. Children’s Dental Health ProgramBringing smiles to 100,000 children each year Keri Kramer Communications Director Chicago Dental Society
  2. 2. Scope of programFor more than a decade, Chicago Dental Societyhas donated dental supplies to schools,community groups and members to celebrateNational Children’s Dental Health Month inFebruaryOn average, the program reaches about 100,000children annually Keri Kramer Communications Director Chicago Dental Society
  3. 3. Program in 2013Program core remains unchangedCDSF will administer donation program, usingsame tools and process CDS used in the past: Direct mail Website Email Keri Kramer Communications Director Chicago Dental Society
  4. 4. Benefit of CDSF as AdminUnder the foundation, we have the opportunityto expand the scope and timetable of theprogram, funded through: Corporate giving Individual philanthropy Keri Kramer Communications Director Chicago Dental Society
  5. 5. New look and name Keri Kramer Communications Director Chicago Dental Society
  6. 6. A call to action!“Healthy” links oral health to overall health“Brush up” reinforces educational component ofprogram Keri Kramer Communications Director Chicago Dental Society
  7. 7. Use of “brush” also reinforces what the programis about--getting toothbrushes to kidsDoesn’t tie the program to a specific period oftime, unless we want it toNo one is using anything similar Keri Kramer Communications Director Chicago Dental Society
  8. 8. New toothbrushUnderscores that CDS/F source of the donation Keri Kramer Communications Director Chicago Dental Society
  9. 9. Modular design Keri Kramer Communications Director Chicago Dental Society
  10. 10. CDS/F name incorporated into design standards Keri Kramer Communications Director Chicago Dental Society
  11. 11. Expanding program reachUnique CDS/FcontentMember-submittedcontentEligible for GoogleAdWords grantSection for volunteersand schools matching Keri Kramer Communications Director Chicago Dental Society
  12. 12. Connecting schools to dentistsOnline volunteer matching throughCDSFound.orgNotecard signed by member in each donationsent Keri Kramer Communications Director Chicago Dental Society
  13. 13. Volunteers show their spiritShirt or polopremiums for topvolunteers or donorsAvenue of corporatesupport Keri Kramer Communications Director Chicago Dental Society
  14. 14. Midwinter MeetingCornerstone of fundraising for MidwinterMeetingSocial media fundraising campaign in planningstages Keri Kramer Communications Director Chicago Dental Society
  15. 15. Chicago Public Schools partnershipEmphasis on visitingsecond-gradeclassrooms at schoolsin low-incomeneighborhoods
  16. 16. Discussion Keri Kramer Communications Director Chicago Dental Society

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