Tourism Maldives

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Tourism Maldives

  1. 1. <ul><li>the sunny side of life </li></ul><ul><li>4951A003 Keriel </li></ul><ul><li>4951A019 Shandi </li></ul>Maldives
  2. 2. About MTPB <ul><li>The Maldives Tourism Promotion Board (MTPB) was founded in 1998. MTPB is responsible for promoting the tourism industry of the Maldives and carries out promotional activities across the globe. </li></ul><ul><li>The main office of MTPB is in Malé, the capital of Maldives and it has a branch office in Frankfurt, Germany. It also has a Tourist Information Centre at the Malé International Airport’s arrival terminal. In addition MTPB has its Public Relations Agents for United Kingdom, Germany, France, Austria, China & Hong Kong. </li></ul>
  3. 4. Vision & Mission <ul><li>To be the most preferred island destination in the World </li></ul><ul><li>The Maldives Tourism Promotion Board will promote quality and sustainable growth in the tourism industry of the Maldives to foster a well utilized and financially healthy private sector industry - in this way enabling the industry to deliver long term economic, social and cultural benefits to the people of Maldives , whilst at the same time contributing to enhancements in Maldives’ unspoiled marine environment to the benefit of the people and visitors of the Maldives . </li></ul>
  4. 6. Objectives <ul><li>To strengthen and enhance the exclusive image of the destination in the source markets </li></ul><ul><li>To position the Maldives as a ‘premium’ destination worldwide </li></ul><ul><li>To achieve the growth targets set for the destination in the Marketing Plan for each year </li></ul><ul><li>To diversify the source markets as well as the market segments to the destination </li></ul><ul><li>To undertake market research to monitor the world economic conditions and travel trends in order to identify market opportunities </li></ul><ul><li>To monitor and support the private sector in their operations to maintain viable bed occupancy levels and to iron out seasonal fluctuations in visitor arrivals </li></ul>
  5. 8. Scuba Diving Snorkeling Submarine
  6. 9. Whale & Dolphin Watching Surfing Fishing
  7. 11. The Map of Maldives <ul><li>The Maldives Islands comprises of roughly 1190 small coral islands, and covers a total area of 104,00.00 sq. Kilometers. </li></ul>
  8. 13. Reference- http://www.visitmaldives.com / http://www.maldivestourism.n et / Thank you!!

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