My Favourite Website

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My Favourite Website

  1. 1. My Favourite Website amazon.com Heng Keiji 12307205
  2. 2. Strengths <ul><li>web domain name is easily remembered </li></ul><ul><li>easy to navigate and search for intended products </li></ul><ul><li>many features but uncluttered </li></ul><ul><li>editorial and customer reviews </li></ul><ul><li>manufacturer product information </li></ul><ul><li>web pages tailored to individual preferences, such as recommendations and notifications </li></ul>
  3. 3. Strengths (cont’d) <ul><li>secure payment systems </li></ul><ul><li>wish/gift lists, buying guides, and wedding and baby registries </li></ul><ul><li>daily spotlight for new products </li></ul><ul><li>great variety of products for all budgets and tastes </li></ul><ul><li>customer oriented </li></ul>
  4. 4. Weaknesses <ul><li>too many product categories dilute Amazon.com’s image </li></ul><ul><li>product reviews may be fraudulent since users can post anonymously </li></ul>
  5. 5. Opportunities <ul><li>associate program for referrals </li></ul><ul><li>offer platform for brick-and-mortar shops to have online store </li></ul><ul><li>developed electronic book reader (Kindle) and reserve of e-books </li></ul><ul><li>fee-based Amazon Prime membership program for free/discounted shipping for US, UK, Germany and Japan </li></ul>
  6. 6. Opportunities (cont’d) <ul><li>3 rd party sellers for lower price options (commission %) </li></ul>
  7. 7. Threats <ul><li>other online e-commerce sites </li></ul><ul><li>media companies, web portals, comparison shopping websites, and web search engines, either directly or in collaboration with other retailers </li></ul><ul><li>companies that provide e-commerce services, including website development; third-party fulfillment and customer-service </li></ul>

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