Choice is everywhere, and as renters become savvier and have more sophisticated tastes, it's important to borrow techniques from the hospitality industry to pamper residents. Gone are the days of providing a clean, simple place to live; residents want to be "wowed" and are continually seeking meaningful experiences. In this session, join a panel of industry experts, including an architect, interior merchandiser, and builder, as they explore cutting-edge technology and design ideas that are found in the world's top hotels- the same amenities that renters will want to see in their homes and community spaces.