Measuring Social Media Success
for Nonprofits
Presented by
John Kenyon
Flickrphoto:LeoL30
Toolbox
Metrics
Pachamama Alliance
Discussion
People share
wildlife
sightings
Small Pilots
- Learn, Reiterate
Wildlife Watch
+ Mobile
+ Twitter
Robin on
Presidio
SF, CA
#NWF
Started Small (Realistic)
50 unique
Twitter Users
200 Wildlife
sightings in
first month
At least 5 tweets
a day
Monthly Report
Quarterly Review
Editorial Calendar
Culture of Content Generation
Flickrphoto:See-mingLee
Toolbox
Tracking website, email + social media metrics
Metrics
Focus on what content is popular/not
Review quarterly, adjust strategy & goals
Set benchmarks, try tactics to get ...
Overview
Website
WebsiteUnique Pageviews
Time on Site
Website
Email
ads.twitter.com
http://fuckyeahnpspreadsheets.tumblr.com
Your Own Metrics are More Important
Interesting to Compare
No True Industry-Wide Benchmark
How do we track metrics?
How might we do it differently moving forward?
Reflection
Example
Review
Content Creation
Quarterly Review
Trends not Snapshots
Benchmark
Experiment
Trying New Things!
Flickrphoto:LeoL30
Resources
Question & Discussion
Ideas for Experiments
Your Experiences
Organizational Capacity
Tools
Metrics
www.davidarmano.com
All Images: Flickr - Creative Commons License
Measuring Social Media Success 101
Measuring Social Media Success 101
Measuring Social Media Success 101
Measuring Social Media Success 101
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Measuring Social Media Success 101

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Basics for nonprofits on how to measure what works in their online presence

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Measuring Social Media Success 101

  1. 1. Measuring Social Media Success for Nonprofits Presented by John Kenyon Flickrphoto:LeoL30
  2. 2. Toolbox Metrics Pachamama Alliance Discussion
  3. 3. People share wildlife sightings Small Pilots - Learn, Reiterate
  4. 4. Wildlife Watch + Mobile + Twitter Robin on Presidio SF, CA #NWF
  5. 5. Started Small (Realistic) 50 unique Twitter Users 200 Wildlife sightings in first month At least 5 tweets a day
  6. 6. Monthly Report Quarterly Review Editorial Calendar Culture of Content Generation Flickrphoto:See-mingLee Toolbox
  7. 7. Tracking website, email + social media metrics
  8. 8. Metrics Focus on what content is popular/not Review quarterly, adjust strategy & goals Set benchmarks, try tactics to get there
  9. 9. Overview Website
  10. 10. WebsiteUnique Pageviews
  11. 11. Time on Site Website
  12. 12. Email
  13. 13. ads.twitter.com
  14. 14. http://fuckyeahnpspreadsheets.tumblr.com
  15. 15. Your Own Metrics are More Important Interesting to Compare No True Industry-Wide Benchmark
  16. 16. How do we track metrics? How might we do it differently moving forward? Reflection
  17. 17. Example
  18. 18. Review Content Creation Quarterly Review Trends not Snapshots Benchmark Experiment Trying New Things! Flickrphoto:LeoL30
  19. 19. Resources
  20. 20. Question & Discussion Ideas for Experiments Your Experiences Organizational Capacity Tools Metrics www.davidarmano.com
  21. 21. All Images: Flickr - Creative Commons License

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