Impact & Opportunity of Mobile for Nonprofits

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Presentation to immigrant services and community organizing grantees of the Y&H Soda Foundation

Published in: Technology, Business
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Impact & Opportunity of Mobile for Nonprofits

  1. 1. The Impact & Opportunity of Mobile for Nonprofits John Kenyon
  2. 2. FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia Evolution in Tech Intimacy
  3. 3. Mobile is Personal
  4. 4. New World of Connection + Conversation FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
  5. 5. Goal = Coordinated Approach
  6. 6. Rallying Advocates Immigrants & Sisters 6,500 Mile Journey 15 States
  7. 7. Face-to-Face Facebook Twitter Text
  8. 8. Cycle Image:marketwire
  9. 9. Monthly Report Culture of Content Generation Editorial Calendar Flickrphoto:See-mingLee Toolbox
  10. 10. Track website, email + social media metrics for mobile
  11. 11. Mobile Access %, Content Favored Website
  12. 12. Website
  13. 13. Your Own Metrics are Most Important Interesting to Compare No True Industry-Wide Benchmark
  14. 14. How do we track metrics? How might we do it differently moving forward? Reflection/Share
  15. 15. Mobile Facts 91% US adults own a mobile phone 61% of mobile users own smartphones Smartphone sales exceeded feature phone sales for the first time this year Source: ComScore, Neilsen
  16. 16. Engaging youth to vote, census participation 25% of iPhone users are of Latino descent Latino & Asian American youth are early adopters Source: SVCF
  17. 17. Nonprofits + Mobile Website Email Texting Calling Apps Operations – Programs – Communications - Fundraising
  18. 18. Mobile friendly website
  19. 19. Mobile friendly website
  20. 20. Mobile friendly website
  21. 21. Emails configured for mobile
  22. 22. Emails configured for mobile
  23. 23. Mobile Strategy Don’t Start with Apps Start with Mobile Strategy Get in Mobile Mindset – use just your phone for a day
  24. 24. Mobile Actions Brainstorm Mission-Aligned Activities Collect Mobile Numbers Try Something!
  25. 25. Share Pair Website Email Strategy Where can I start with our website, emails and strategy?
  26. 26. Tool Examples Define your needs before you choose a tool
  27. 27. Tool Examples
  28. 28. Tool Examples
  29. 29. Tool Examples
  30. 30. What To Text? Advocacy – protests, calls to action, campaign activity Events – reminders, tickets on sale, special codes NOT – Give now! Flickr photo: garryknight
  31. 31. Online Sign Up or text DREAM to 38383
  32. 32. Text-Based Game
  33. 33. Shair Pair What Ideas does this give me for using texting?
  34. 34. Operations | Programs | Fundraising Mobile Impact
  35. 35. Rapid Mobile Phone-based Survey Challenge – collect data related to Malaria Developed toolkit for collecting and reporting via mobile Operations IFRC RAMP
  36. 36. Replaces decades-old paper + pencil method Reduced time and costs of collecting, reporting Efficient
  37. 37. Effective Data available - days vs. weeks Direct data access for program managers
  38. 38. PEAK + Square Former Process – Register setup Moved to Square for registration, materials, silent auction Receipts, nightly deposits Records and reconciliation with Quickbooks
  39. 39. Square
  40. 40. What ideas does this give me for supporting operations? Operations
  41. 41. Mission/ Program Goal: Get People Engaged with Wildlife Programs
  42. 42. People share wildlife sightings via mobile Populates website
  43. 43. Wildlife Watch + Mobile + Twitter + Flickr Robin in San Francisco #NWF
  44. 44. Start Small (Realistic) 50 unique Twitter Users 200 Wildlife sightings in first month 5 tweets a day
  45. 45. Iwaidja App Leverages uptake of mobile by indigenous communities Keeps language alive
  46. 46. Iwaidja App Translate, Record, Share
  47. 47. Programs How might we use mobile in our programs?
  48. 48. Mobile + Fundraising 15% of traffic to donation pages - mobile 23% use mobile to help fundraise Mobile users raise almost 3x more Donations made via mobile up 205% Source: 83,000+ campaign participants Artez http://info.artez.com/mobile-fundraising-research-paper-2013/
  49. 49. Privacy Issues
  50. 50. Privacy Issues Google Doc Permissions Database Access via Mobile HIPPA Good Data Security
  51. 51. Nonprofits + Mobile Website Email Texting Calling Apps Operations – Programs – Communications - Fundraising
  52. 52. All Images: Flickr - Creative Commons License

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