Effective Social Media Strategies
for Nonprofits
Presented by
John Kenyon
Social Media = conversation
FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
Social Media
Context
Foundation
Principles
Strategy
Starting
Email + Website Still #1
• Effective, engaging website
• Websites don’t raise money – campaigns do
WEBSITE
Content | Conversation
Transactions (Donate, Register, etc.)
EMAIL
Updates | Calls to Action
Campaigns | Driving T...
flickr:DelayedGratification
AddThis / ShareThis
Online Engagement Coordinated Approach
Good Data Management
Fresh Website Content
Regular Email Contact
Tracking What Content is Popular
Online Presence
Strengths
Listening
Responding
Thanking
Having a conversation
Sharing links, resources, content
Social Media
Strengths
How do we coordinate our website, email & social media?
How might we do it differently moving forward?
Reflection
Email
Best-of Web Content, Announcements
Single Subject - Alert, Campaign
Conversational, Friendly, Opinions
ENewsletter
R...
Tidbits, Facts, Links are King
Professional Related Content
Overview, Subject/Program, Testimonials
Right Content - Right ...
Build Relationships with Influencers
Connects With, Helps, Encourages Story Sharing
Leveraging a Networked Effect
How do we support influencers?
How social is our organizational culture?
Reflection
Cycle
Image:marketwire
Find people who are passionate about your cause
27 of 40Occupy Wall St reet : The Photos
Tapping I nt o a Cause
A duo of p...
Grow awareness, Grow Email list
Provide tools
Go where people are & tap into user participation
Drive website traffic
Mobile
Mobile Website Version
Emails Mobile Optimized
Start Collecting
Mobile Numbers
Reflection
How could we adjust our strategies?
What ideas does this generate for me?
Getting Started
Pick a social media project that won’t take much time
Write down successes, challenges
Source: www.slidesh...
Ask/listen:
What worked? What didn’t?
Watch other nonprofits, copy & remix
Rinse, repeat
Source: www.slideshare.net/kanter...
Common Concerns
Loss of control over messages
Dealing with negative comments
Addressing personality vs. organizational voi...
Reflection
How can we get started/restart?
How can I address concerns?
Review
Email + Website + Social Media Integration
Conversation
Small Experiments
Next Time:
Tracking Activity
Responding t...
Question & Discussion
Ideas for Experiments
Your Experiences
Organizational Capacity
Tools
Metrics
www.davidarmano.com
All Images: Flickr - Creative Commons License
Effective Social Media Strategies for Nonprofits 101
Effective Social Media Strategies for Nonprofits 101
Effective Social Media Strategies for Nonprofits 101
Effective Social Media Strategies for Nonprofits 101
Effective Social Media Strategies for Nonprofits 101
Effective Social Media Strategies for Nonprofits 101
Effective Social Media Strategies for Nonprofits 101
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Effective Social Media Strategies for Nonprofits 101

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Basic strategies and tactics for nonprofits getting started with social media

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Effective Social Media Strategies for Nonprofits 101

  1. 1. Effective Social Media Strategies for Nonprofits Presented by John Kenyon
  2. 2. Social Media = conversation FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
  3. 3. Social Media Context Foundation Principles Strategy Starting
  4. 4. Email + Website Still #1 • Effective, engaging website • Websites don’t raise money – campaigns do
  5. 5. WEBSITE Content | Conversation Transactions (Donate, Register, etc.) EMAIL Updates | Calls to Action Campaigns | Driving Traffic Foundational Elements Content | Conversation | Sharing | Driving Traffic
  6. 6. flickr:DelayedGratification
  7. 7. AddThis / ShareThis
  8. 8. Online Engagement Coordinated Approach
  9. 9. Good Data Management Fresh Website Content Regular Email Contact Tracking What Content is Popular Online Presence Strengths
  10. 10. Listening Responding Thanking Having a conversation Sharing links, resources, content Social Media Strengths
  11. 11. How do we coordinate our website, email & social media? How might we do it differently moving forward? Reflection
  12. 12. Email Best-of Web Content, Announcements Single Subject - Alert, Campaign Conversational, Friendly, Opinions ENewsletter Right Content - Right Channel
  13. 13. Tidbits, Facts, Links are King Professional Related Content Overview, Subject/Program, Testimonials Right Content - Right Channel
  14. 14. Build Relationships with Influencers
  15. 15. Connects With, Helps, Encourages Story Sharing
  16. 16. Leveraging a Networked Effect
  17. 17. How do we support influencers? How social is our organizational culture? Reflection
  18. 18. Cycle Image:marketwire
  19. 19. Find people who are passionate about your cause 27 of 40Occupy Wall St reet : The Photos Tapping I nt o a Cause A duo of protesters work on their computers in Zuccotti Park on Oct. 1. Photo: Reuters /JESSICA RINALDI /LANDOV Printed From: http://www.life.com/gallery/65981/occupy-wall-street-the-photos © 2011 See Your World LLC. All Rights Reserved Tapping Into a Cause - Occupy Wall Street: The Photos - Photo... http://www.life.com/gallery/65981/image/ugc1325371/print/1 Strategic Goals
  20. 20. Grow awareness, Grow Email list
  21. 21. Provide tools
  22. 22. Go where people are & tap into user participation Drive website traffic
  23. 23. Mobile Mobile Website Version Emails Mobile Optimized Start Collecting Mobile Numbers
  24. 24. Reflection How could we adjust our strategies? What ideas does this generate for me?
  25. 25. Getting Started Pick a social media project that won’t take much time Write down successes, challenges Source: www.slideshare.net/kanter
  26. 26. Ask/listen: What worked? What didn’t? Watch other nonprofits, copy & remix Rinse, repeat Source: www.slideshare.net/kanter Getting Started
  27. 27. Common Concerns Loss of control over messages Dealing with negative comments Addressing personality vs. organizational voice (trust) Source: www.slideshare.net/kanter
  28. 28. Reflection How can we get started/restart? How can I address concerns?
  29. 29. Review Email + Website + Social Media Integration Conversation Small Experiments Next Time: Tracking Activity Responding to Data
  30. 30. Question & Discussion Ideas for Experiments Your Experiences Organizational Capacity Tools Metrics www.davidarmano.com
  31. 31. All Images: Flickr - Creative Commons License

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