Effective Social Media Strategies for Arts Organizations

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Presentation on online presence and social media for the San Mateo County Arts Council

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Effective Social Media Strategies for Arts Organizations

  1. 1. Effective Social Media Strategies for Arts NonprofitsPresented by John Kenyon June, 2014
  2. 2. Social Media = Conversation FlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
  3. 3. Where to Focus Foundations Coordination Examples Strategies
  4. 4. Survey Data
  5. 5. Survey Data
  6. 6. FlickrPhotos:BethKanter
  7. 7. FlickrPhotos:BethKanter Share Pair Where You Are One Priority to Change
  8. 8. WEBSITE Content | Conversation Transactions (Donate, Register, etc.) EMAIL Updates | Calls to Action Campaigns | Driving Traffic Foundational Elements Content | Conversation | Sharing | Driving Traffic
  9. 9. Email + Website Still #1 • Effective, engaging website • Websites don’t raise money – campaigns do
  10. 10. AddThis / ShareThis
  11. 11. Online Engagement Coordinated Approach
  12. 12. How do we coordinate our website, email & social media? How might we do it differently moving forward? Reflection
  13. 13. Reflection: Ideas from Examples
  14. 14. Fresh Website Content Regular Email Contact Tracking What Content is Popular Good Data Management Online Presence Strengths
  15. 15. Listening Responding Thanking Having a conversation Sharing links, resources, content Social Media Strengths
  16. 16. Email Best-of Web Content, Announcements Single Subject - Alert, Campaign Conversational, Friendly, Opinions ENewsletter Right Content - Right Channel
  17. 17. Tidbits, Facts, Links are King Professional Related Content Overview, Subject/Program, Testimonials Right Content - Right Channel
  18. 18. Leveraging a Networked Effect
  19. 19. Common Concerns Loss of control over messages Dealing with negative comments Addressing personality vs. organizational voice (trust) Source: www.slideshare.net/kanter
  20. 20. Mobile Mobile (Responsive) Website Emails Mobile Optimized Start Collecting Mobile Numbers
  21. 21. Reflection How can I address concerns? How can we be mobile friendly?
  22. 22. Cycle Image:marketwire
  23. 23. Review Email + Website + Social Media Integration Conversation Small Experiments Next Time (October 17): Tracking Activity Responding to Data
  24. 24. Question & Discussion Ideas for Experiments Your Experiences Organizational Capacity Tools Metrics www.davidarmano.com
  25. 25. All Images: Flickr/ Creative Commons License

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