How McDonaldsruntheirbusiness inChina?s1190223Kentaro Takakura
AbstractThe improvement of living standards oftheChinese people are seen by therapideconomic development in modern times.During such, foreign companies that willbring anew market in China has beenincreasingyearly.This time I will focus on the McDonaldsinit.
McDonalds in China● In 1990, Opened first restaurant in Shezhen.● In 2005, Opened first drive-thru store, and tooutlet.● In 2006, Signed a contract with Sinopec ofChinese state-owned oil company.● In 2006, Opened to run-down neighborhoodoutside Beijing.● In 2008, Opened 960 stores, recorded thenumber of employees in more than 60000people.
Management Philosophy in ChinaMcDonalds was listed on the policy, suchas notto lose out in the competition tolower prices,enhance the repertoire ofhamburger,convenience in China, which has a vastlandarea for Yum! Brands Inc.9 is biggest rival.
Biggest RivalMcDonalds VS Yum! BrandsCulture outside donot get quite accepted inany country. Strongtendency in China have been prefer chickenthan beef. However, better than in otherassessments, such as liquidity, won thedeployment.
Quality and Sanitation ManagementChina is a developing country is still farbelowthe world standard in terms of qualityandhygiene.To expand the business in anenvironmentthat is very risky. But this is alsoanopportunity. McDonalds head office istryingto seize the opportunity by doing athoroughquality and sanitationmanagement to theemployees of the storeand factory.
Mac Nugget IncidentInJuly 2010, the U.S. McDonalds weredetectedPDMS and TBHQ adversely affectthe humanbody from the "Mac nugget" thatwas in theshop buy McDonalds China.For quality andsanitation issues can not beprevented fromperfect, how to respond is aproblem in thefuture.
Problem-Solving● Soil testing of contract farmers● Quality control during transport● Factory sanitation control● Reaffirmation of the shop manual for each● Regular monitoring by Head Office
Conclusion● There is a need to adapt to the food culture ofthe country.● To clarify the superiority of their own, to sellthe point.● Always in accordance with the worldstandards.