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Cambodia Digital
Communication Landscape
AUGUST 2015
1. REVIEWING CAMBODIA
2. UNDERSTANDING INTERNET SCENES IN CAMBODIA
3. FINDING ONLINE INFLUENCER IN CAMBODIA
4. DIGITAL COM...
1. REVIEWING CAMBODIA
Cambodia Is As Big As Kyushu Area of Japan
(= as big as Holland)
Cambodia’s Area; 4 Definitions
Official Name: Kingdom of Cambodia
Capital City: Phnom Penh
Official Language: Khmer
Head of government: Prime Minister
He...
24 Total Provinces
3 Bordering Countries:
Thailand, Laos, Vietnam
5 Highly populated provinces:
1.7M Kampong Cham
1.3M Phn...
Cambodia Key Facts
Vast majority of 80% of population lives in rural area
Urban and Rural Cambodia
Penetration of mobile phone is high in rural area but internet
usage is not so high.
URBAN AGE GROUP RURAL
25.4% 0-14 35.7%
44.9% 15-34 34.6%
21.2% 35-54 20.1%
6.3% 55-69 6.9%
2.2% 70-up 2.7%
Source: Ministr...
90% follow Theravada Buddhism.
3 other religions with followers:
  Hinduism
  Islam
  Christianity
It plays an important r...
Literate
Literacy varies considerably across demographics and SEC groups.
Literacy
29% 48%
SEC improved as HH monthly income grew.
HH Monthly Income by SEC
There is a huge gap between Urban vs Rural in terms of
SEC AB class.
HH Monthly Income by SEC, by Location
Household Goods Possession
PC penetration rate seems to be around 30% HH. But when it comes to individual
penetration, it ...
People using Mac, iPad and
iPhone6 at Brown Café
People using Samsung Galaxy
People using small Nokia phone
outside
Urban ...
Internet Usage Trend
10% 10%
11%
21% 20%
33%
Nationwide
The number of Internet user peaked in 2012, after then showed some...
0
10
20
30
40
50
2011 2012 2013 2014
Urban Semi Urban Rural
13%
27%
23%
40%
3%
7%
10%
14%
1%
4%
* Urban: Phnom Penh and Pr...
0 13 25 38 50 63
2011
2012
2013
2014
15-24 years 25-34 years 35- year
19%
35%
31%
49%
17%
17%
16%
36%
2%
4%
12%
7%
Urban R...
0 15 30 45 60
2011
2012
2013
2014
Incom: >500$ per month Income:351-500$ per month Income: 201-350$ per month Income: <=10...
0
13
25
38
50
2011 2012 2013 2014
Male Female
17%
29%
27%
41%
5%
13% 12%
26%
Urban Rural
0
1
3
4
5
6
2014
5%
2%
Internet U...
Frequency of Internet Usage
0
30
60
90
120
Rural Urban
More than once a day
Once a day
2-3 time per week
Once a week
Less ...
0
25
50
75
100
125
2009 2010 2011 2012 2013 2014
>90 minute 61-90 minutes 31-60 minutes <30 minutes
17% 17% 26%
30%
55% 60...
Time of Internet Usage
Time zones of Internet usage is dispersed, because Cambodian starts to get active early
morning and...
Platform Used to Access Internet
Urban Rural
Internet is mostly accessed through mobile phone at any locations
Urban Rural
Internet Activities
Like other countries, the most popular usage of Internet is Social Media,
Messaging and Ga...
Media Consumption Update
100%
49%
12% 12%
8%
73%
69%
5%
57%
97%
45%
11%
15%
19%
83%
92%
15%
50%
33%
37%
99%
41%
6% 7%
16%
...
Facebook is the only popular social media by Cambodian people.
Cambodian people tend to use the Facebook as a search tool ...
Note:DataisbasedfromSocialNetworkUsersofCMRD(2014)
Note: Data is based from Cambodiasocialnetwork website
Note:DataisbasedfromSocialNetworkUsersofCMRD(2014).
2. UNDERSTANDING INTERNET SCENES
IN CAMBODIA
Popular Website Ranking
Taking a look at popular website gives you a guide to understand the
players and contents Khmer co...
Top Website in Cambodia
4
3
2
1
Facebook.com
A social utility that connects people, to keep up with friends,
upload photos...
7
6
5
Yahoo.com
A major internet portal and service provider offering search results,
customizable content, chatrooms, fre...
9
10
8
Top Website in Cambodia
Source: Alexa.com (http://www.alexa.com/topsites/countries/KH)
Ask.com
Ask.com is the quest...
Note:DataisbasedfromSocialNetworkUsersofCMRD(2014)
Information Portal Site
The News portal site is very important in Cambodia. Especially, the photo and video
posted in time...
Popular News Portal Site
KOH SANTEPHEAP
Koh Santepheap is a kind of newspaper company, which is very
popular for the Cambo...
KHMER24
Khmer24 Marketplace is the primary online shopping for
Cambodian, which provide the services of advertising, such ...
KHMERLOAD
Khmerload.com publishes content that provide viewers with either
entertainment or news. Its articles mainly focu...
Bong Thom
Bong Thom is the website that provide the information of job opportunity,
especially Cambodian local company. In...
Video Website
There are many Video site in Cambodia, and we can watch a various kind of
countries drama for free like Khme...
LakormKhmer.
Is the website that provide only Thai and Chines Dramas with daily
update. In this website, it also provides ...
About TV site!
In Cambodia, it is not so popular to read newspaper and check the TV listing,
therefore many Cambodian peop...
Hang Meas
Hang Meas becomes famous in Cambodia because it has provided
people with the good quality of image and sound. It...
CTN
CTN can be said as the first TV that brought Cambodia with new
modern television program. It provided people with good...
Café Site
Nowadays, cafe is the place to connect WiFi and using the internet, and
status symbol for Cambodia’s new generat...
Brown Cafe and Bakery
Brown cafe is very popular coffee shop in Phnom Penh, where many people such
as university students,...
KOI Cafe
KOI Café is new flavor for Cambodia that is why it has become popular
now. KOI Cafe’ was founded in the first ste...
Telephone Shop Website
Cambodian economy has maintained high growth within the last 3 years.
This would lead to have high ...
Seang Lin
Seang Lin is one of big phone shop in Cambodia. It normally
provides customer with best service. People trust on...
Koung Y Shop
Koung Y Shope is also a big phone shop in Cambodia. There are a lot
different kind of phone that people can b...
3, FINDING ONLINE INFLUENCERS
IN CAMBODIA
Official shop staffs
Somebody who can give expert opinions across brands.
However the opinions may be biased due to their
...
3
2
1
Top Facebook Page
VOA Khmer is the most popular radio news station whick talk about news
around the world especially...
Source: Socialbakers
7
8
9
10
6
Samdech Hun Sen, Cambodian Prime Minister has the Facebook
page created by Prime Minister’...
YouTubers in Cambodia
Peypey Dy
He is a Facebook player, after that he create his own Youtube page by uploading funny
vide...
Nikki
She is a Cambodian girl who loves music and song writing so much. She now has
the opportunity to work on a single tu...
BosbaPANH
BosbaPANH is a Khmer Soprano aged 16. BosbaPANH sings “Phleng Cheewit” or
songs for life from Cambodia, Laos, Th...
Actually Cambodian Youtuber is not very known, but several
Cambodian Youtuber do exist. It relates to the characteristic o...
BLUE LADY BLOG
Kounila writes a lot. She writes almost everything related to education, politics,
lifestyle, press freedom...
Tharum Bun
Tharum is one of the first generation of Cambodian bloggers. He is still active and write
as freelancer. He wri...
ANDY’S CAMBODIA
Andy blogs a lot about his life in Cambodia. His blog has a lot of good
information about the country, pla...
Somaly Mam is human rights advocate who focus on sex trafficking.
Voice of America is global news page.
Santel Phin is a p...
Mobile phone is one of the important item for young people. Especially for smart
phone, Despite new models of smartphones ...
Mobile 9 (Android)
mobile9.com has been used by over 40M people all over the world and users
downloaded ringtones, wallpap...
PH theme (iOS, Android)
It’s popular for downloading ringtones, wallpapers, themes, stickers, videos and
other application...
The Place where Cambodia People
Install App in to their smart Phone
Some of Cambodian people even cannot use Internet to d...
How to manage
- Setting up with a computer
- Set USB code to connect
- Create drive folder (music, video, game….)
Software...
Top Apps for Cambodians
Facebook
Cambodian love using Facebook and is a popular online social networking service. It is us...
Angry Bird
Angry Birds: Everyone interesting game in the world. More than than 44 million player. It's a game app is a goo...
Candy Crush
Candy Crush is a game that allows players to switch and match their way through hundreds of levels in this del...
Bad Piggies
The Bad Piggies are the main antagonists in the Angry Birds series, who are constantly their unhatched eggs, d...
4. DIGITAL COMMUNICATION
TIPS IN CAMBODIA
Case Study; “Brown Coffee and Bakery”
Official Site Facebook
-Home: Advertisement about new products
-Products: Menu
-Brow...
B. Online Advertising Opportunities
4. Google Ad Network for
awareness & traffic generation
1. Banner Advertisement for br...
Cambodian like to use pictures and stamps to
communicate with the other.
Literacy rate (people aged 15 and above)
About 70...
D. Map by GPS in Cambodia
Google map
Street View
Facebook
Bing
GoogleMap is still not totally complete in Phnom Penh. In t...
E. Khmer Font in iPhone
Until the end of 2014, Khmer font was not supported in iPhone App (including Facebook),
therefore ...
(founded in 2008)
F. Feasibility of e-commerce in Cambodia
WING is a mobile payment service provider that allows individua...
Payment machine on street corner
A customer uses the touchscreen interface of Pay&Go electronic kiosk on street corner
in ...
e-commerce players in Cambodia
Little Fashion
Very popular online shopping in Phnom Penh especially for new generations
sh...
T-SHOP
T-Shop is very popular online shop with services of power bank, phone case,
phone accessory, t-shirts design, phone...
Cambodia Country Director
Kenshi Arai
Email : arai@adk-asia.com
TEL: +855(0)77 609 252
Contact
I very much welcome comment...
Cambodia Digital Communications (August 2015)
Cambodia Digital Communications (August 2015)
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Cambodia Digital Communications (August 2015)

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Maybe the only guide for Digital Communication in Cambodia. Still on development and I seek for friends who can develop together with us.

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Cambodia Digital Communications (August 2015)

  1. 1. Cambodia Digital Communication Landscape AUGUST 2015
  2. 2. 1. REVIEWING CAMBODIA 2. UNDERSTANDING INTERNET SCENES IN CAMBODIA 3. FINDING ONLINE INFLUENCER IN CAMBODIA 4. DIGITAL COMMUNICATIONS TIPS IN CAMBODIA 5. TO MAKE A FIRST STEP IN CAMBODIA Contents
  3. 3. 1. REVIEWING CAMBODIA
  4. 4. Cambodia Is As Big As Kyushu Area of Japan (= as big as Holland)
  5. 5. Cambodia’s Area; 4 Definitions
  6. 6. Official Name: Kingdom of Cambodia Capital City: Phnom Penh Official Language: Khmer Head of government: Prime Minister Head of State: Monarch (King) Legislative Power: The Senate and The National Assembly Cambodia is ruled by constitutional monarchy. Cambodia’s Politics
  7. 7. 24 Total Provinces 3 Bordering Countries: Thailand, Laos, Vietnam 5 Highly populated provinces: 1.7M Kampong Cham 1.3M Phnom Penh 1.26M Kandal 1M Battambang 0.9M Prey Veng 2 Climate seasons: Wet and Dry Generally a flat area consisting of rolling plains. Cambodia’s Geography
  8. 8. Cambodia Key Facts Vast majority of 80% of population lives in rural area
  9. 9. Urban and Rural Cambodia Penetration of mobile phone is high in rural area but internet usage is not so high.
  10. 10. URBAN AGE GROUP RURAL 25.4% 0-14 35.7% 44.9% 15-34 34.6% 21.2% 35-54 20.1% 6.3% 55-69 6.9% 2.2% 70-up 2.7% Source: Ministry of Planning 2008 Census Cambodia has a very young population- 70% below 35 YO. Cambodia’s Demography
  11. 11. 90% follow Theravada Buddhism. 3 other religions with followers:   Hinduism   Islam   Christianity It plays an important role in the society: Preserves the Cambodian culture. Provides education for the poor. Buddhism is the main and the state religion. Cambodia’s Religion
  12. 12. Literate Literacy varies considerably across demographics and SEC groups. Literacy
  13. 13. 29% 48% SEC improved as HH monthly income grew. HH Monthly Income by SEC
  14. 14. There is a huge gap between Urban vs Rural in terms of SEC AB class. HH Monthly Income by SEC, by Location
  15. 15. Household Goods Possession PC penetration rate seems to be around 30% HH. But when it comes to individual penetration, it will be less than 10%, because large family is majority in Cambodia.
  16. 16. People using Mac, iPad and iPhone6 at Brown Café People using Samsung Galaxy People using small Nokia phone outside Urban Internet Users
  17. 17. Internet Usage Trend 10% 10% 11% 21% 20% 33% Nationwide The number of Internet user peaked in 2012, after then showed some composure, and stretched the number through 2014 again. The reason for this is that the receiving mobile penetration rate exceeds 100% in 2012. And then, it is conceivable that more people use the Internet from a mobile. In addition, since the café WiFi available soared then the access to the Internet has been facilitated. 0 10 20 30 40 2009 2010 2011 2012 2013 2014
  18. 18. 0 10 20 30 40 50 2011 2012 2013 2014 Urban Semi Urban Rural 13% 27% 23% 40% 3% 7% 10% 14% 1% 4% * Urban: Phnom Penh and Provincial Cities / Semi Urban: District Centers within the province / Rural: Area at least 20km from district center (the rural data started from 2013) However, although it is gradually rising trend in urban areas, it is not only a moderate rise in rural areas. Therefore, the effective range of Internet advertising is limited to urban areas. Internet Usage Trend by Area
  19. 19. 0 13 25 38 50 63 2011 2012 2013 2014 15-24 years 25-34 years 35- year 19% 35% 31% 49% 17% 17% 16% 36% 2% 4% 12% 7% Urban Rural 0 1 3 4 5 6 2014 5% 5% 2% Internet Usage by Age And age using the Internet becomes overwhelmingly young people around 20 years old.
  20. 20. 0 15 30 45 60 2011 2012 2013 2014 Incom: >500$ per month Income:351-500$ per month Income: 201-350$ per month Income: <=100-200$ per month 24% 47% 39% 57% 18% 31% 23% 38% 9% 14% 16% 22% 4% 7% 8% 19% Urban Rural 0 2 4 5 7 9 310-500$< per month 201-350$ per month 101-200$ per month <=100$ per month 2014 7% 3% 4% 1% Internet Usage by Social Economic Class And the layers that are using the Internet, the wealthy class is accounted a big share. However, the poor class of income less than around $100 have also been extended significantly.
  21. 21. 0 13 25 38 50 2011 2012 2013 2014 Male Female 17% 29% 27% 41% 5% 13% 12% 26% Urban Rural 0 1 3 4 5 6 2014 5% 2% Internet Usage by Gender More males than women use the Internet.
  22. 22. Frequency of Internet Usage 0 30 60 90 120 Rural Urban More than once a day Once a day 2-3 time per week Once a week Less than once a week The majority user of "More than once a day”. Especially, urban area is more remarkable. 36% 59% 21% 13% 36% 21% 4% 3%4% 3% 35%
  23. 23. 0 25 50 75 100 125 2009 2010 2011 2012 2013 2014 >90 minute 61-90 minutes 31-60 minutes <30 minutes 17% 17% 26% 30% 55% 60% 41% 41% 33% 39% 30% 29% 9% 10% 5% 4% 2% 3% 32% 32% 36% 27% 8% Connection Time 13% After 2012, the connection time of internet is becoming shorter, because the connection by mobile has increased.
  24. 24. Time of Internet Usage Time zones of Internet usage is dispersed, because Cambodian starts to get active early morning and goes home to have lunch. In urban areas, there is also such as a company that is limiting and prohibit the using internet in employment time.
  25. 25. Platform Used to Access Internet Urban Rural Internet is mostly accessed through mobile phone at any locations
  26. 26. Urban Rural Internet Activities Like other countries, the most popular usage of Internet is Social Media, Messaging and Gaming.
  27. 27. Media Consumption Update 100% 49% 12% 12% 8% 73% 69% 5% 57% 97% 45% 11% 15% 19% 83% 92% 15% 50% 33% 37% 99% 41% 6% 7% 16% 82% 80% 10% 41% 24% 27% 0% 25% 50% 75% 100% 125% TV Radio Newspaper Magazine Internet Billboard TukTuk Cinema Poster Outdoor LED Road Sign Jun'13 Feb'14 Jun'14 Source: CMRD Cambodia When averaged throughout the age, the media consumption for Internet is not so high and the most popular media is TV. However, for younger generation, Internet is major and extremely important.
  28. 28. Facebook is the only popular social media by Cambodian people. Cambodian people tend to use the Facebook as a search tool instead of Google. Cambodian people are gathering in the vicinity of the information when they use the Internet. Viral power of using by Facebook is massive. Khmer people like the speed of information distribution by Facebook. Facebook in Cambodia
  29. 29. Note:DataisbasedfromSocialNetworkUsersofCMRD(2014)
  30. 30. Note: Data is based from Cambodiasocialnetwork website
  31. 31. Note:DataisbasedfromSocialNetworkUsersofCMRD(2014).
  32. 32. 2. UNDERSTANDING INTERNET SCENES IN CAMBODIA
  33. 33. Popular Website Ranking Taking a look at popular website gives you a guide to understand the players and contents Khmer consumers like.
  34. 34. Top Website in Cambodia 4 3 2 1 Facebook.com A social utility that connects people, to keep up with friends, upload photos, share links and video. Facebook is really popular in Cambodia too because Cambodian people love uploading their own picture to tag and share with their friends. Google.com Enables users to search the world's information, including webpages, images, and videos. Google.com.kh As part of our mission to make the world's information universally accessible and useful, we're testing a new version of Google Groups. Google Groups is a free service which helps groups of people communicate effectively using email and the Web. Youtube.com YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your video world wide. Source: Alexa.com (http://www.alexa.com/topsites/countries/KH) Monthly page views (Dec 2014); 22,065,000,000 Dairy page views per visitor; 12.26 Monthly page views (Dec 2014); 19,465,000,000 Dairy page views per visitor; 17.75 Monthly page views (Dec 2014); 16,150,000,000 Dairy page views per visitor; 7.71 Monthly page views (Dec 2014); 10,800,000 Dairy page views per visitor; 10.49 Global stat. Global stat. Global stat.
  35. 35. 7 6 5 Yahoo.com A major internet portal and service provider offering search results, customizable content, chatrooms, free e-mail, clubs, and pager. Top Website in Cambodia Source: Alexa.com (http://www.alexa.com/topsites/countries/KH) Blogspot.com Blogspot is the free web hosting service available for all people and especially for the web developers. Cambodian also like using Blogspot in different purposes. Most people use it to public about their own perspectives on particular thing or to promote about the speciality of Cambodia. The main purposes are to promote the country and to urge Cambodian to share their ideas. According to our research about Blogspot.com, most of Cambodian doesn’t like reading blog, and the blog writer and reader about Cambodia are foreigners, people who work in NGO,NPO, and Cambodian who used to live abroad. Sabay.com.kh Sabay Digital Corporation is a multi-platform content provider based in Cambodia. Sabay firstly became popular in Cambodia through its online gaming such as RPG JustceXwar Online (JX2) and Attack Online (AK). Later, it included more on original online entertainment such as movies, music, magazine and TV. It is even most popular through its Sabay News. Monthly page views (Dec 2014); 6,460,000,000 Dairy page views per visitor; 7.73 Monthly page views (Dec 2014); 220,000 Dairy page views per visitor; 3.22 Monthly page views (Dec 2014); 2,000,000 Dairy page views per visitor; 4.2 Global stat. Global stat.
  36. 36. 9 10 8 Top Website in Cambodia Source: Alexa.com (http://www.alexa.com/topsites/countries/KH) Ask.com Ask.com is the question answering service. Besides Google, Cambodia also uses Ask.com because mostly it can provide them the best answer both from web search engine and from real people. It is fast and easy to look for the answers. Amazon.com Amazon.com is the e-commerce website that provides selling both goods and services. Because Amazon.com comprises of numerous products, Cambodian people like to search their preferred product. They buy goods from website sometimes, but some people just go to this website to look for particular goods and they may buy from other website such as Aliexpress.com if the product is cheaper than amazon.com. Khmerload.com Khmerload.com publishes content that provide viewers with either entertainment or news. Its articles mainly focus on social issues in Cambodia such as crimes, traffic accidents and conflicts. Also, it publishes other topics such as development in Cambodia, sport, general knowledge, facts and short stories. These are current issues that Cambodians like to know. Hence, Khmerload starts becoming as famous website. Monthly page views (Dec 2014); 1,555,000,000 Dairy page views per visitor; 3.06 Monthly page views (Dec 2014); 1,184,000,000 Dairy page views per visitor; 4.09 Monthly page views (Dec 2014); 4,143,702 Dairy page views per visitor; 11.50 Global stat. Global stat.
  37. 37. Note:DataisbasedfromSocialNetworkUsersofCMRD(2014)
  38. 38. Information Portal Site The News portal site is very important in Cambodia. Especially, the photo and video posted in timeline of Facebook are copied from information portal site. In Cambodia news portal sites with radical photo and video such as accident scene, sexy girl attract viewer’s attention.
  39. 39. Popular News Portal Site KOH SANTEPHEAP Koh Santepheap is a kind of newspaper company, which is very popular for the Cambodian. Especially for Businessmen and civil servant in Phnom Penh. Koh Santepheap also have the radio station, which provide news about Cambodia. If we talk about the popular newspaper in Cambodia Koh Santepheap is number one. PHNOM PENH POST Phnom Penh Post is a kind of private News Company. It provides national and international news from neutral perspective. Most of the readers are university students and the person who work in NGO, International Organization etc. http://kohsantepheapdaily.com.kh/ http://www.phnompenhpost.com/
  40. 40. KHMER24 Khmer24 Marketplace is the primary online shopping for Cambodian, which provide the services of advertising, such as car, Real-estate, telephone and motorbike etc. SABAY Sabay Digital Corporation is a multi-platform content provider based in Cambodia. Sabay is always pushing the development and looking to expose Cambodian public to news content. Popular News Portal Site http://news.sabay.com.kh/ http://www.khmer24.com/
  41. 41. KHMERLOAD Khmerload.com publishes content that provide viewers with either entertainment or news. Its articles mainly focus on social issues in Cambodia such as crimes, traffic accidents and conflicts. Also, it publishes other topics such as development in Cambodia, sport, general knowledge, facts and short stories. These are current issues that Cambodians like to know. Hence, Khmerload starts becoming as famous website. DAP-NEWS DAP is a kind of news site. It`s popular of the opposition party information, and advertisement about the computer shop, restaurant and telecommunication in Cambodia. Popular News Portal Site http://www.khmerload.com/ http://www.dap-news.com/
  42. 42. Bong Thom Bong Thom is the website that provide the information of job opportunity, especially Cambodian local company. In past time it was so popular among university students in Phnom Penh. CAMHR Camhr is a intermediary company that provide information of job hunting. We have to register for CAMHR, and then Camhr will introduce us to many kind of company that fit with our knowledge. Camhr provide the advertisement for the other companies, and it also provide information about human resources of company. Popular Job Search Portal Site http://www.bongthom.com/ http://www.camhr.com/
  43. 43. Video Website There are many Video site in Cambodia, and we can watch a various kind of countries drama for free like Khmer, China, Philippine, and Thai. However It may violate the copyright, so it is necessary to be careful when being an advertiser. Cambodian people usually watch the movie by smart phone and tablet while they working in the market all day. In general, the movie voice is translated into Khmer language, but no caption. *The quality of voice recording is bad.
  44. 44. LakormKhmer. Is the website that provide only Thai and Chines Dramas with daily update. In this website, it also provides advertisement for other companies. It's not so popular like PhuniKhmer, because it's a new website if we compare with PhumiKhmer, and have just only Thai and Chinese drama. PhumiKhmer Is the kind of entertainment website and upload movie of Asian countries every day, and the most popular is Thai movie.It's not only popular in Phnom Penh, but also popular in suburban area. PhumiKhmer website also provides the advertisement for other companies. Popular Video Website http://www.lakorn-kh.com/ http://www.phumi-kh.com/
  45. 45. About TV site! In Cambodia, it is not so popular to read newspaper and check the TV listing, therefore many Cambodian people prefer to see the official TV site. There are around 13 local TV stations at present, and it would be several dozen channels including cable television. In particular, the channel name “Hang Meas”, “MyTV” and “CTN” are most popular channels. TV Station Website
  46. 46. Hang Meas Hang Meas becomes famous in Cambodia because it has provided people with the good quality of image and sound. It brings Cambodia with a lot of good programs. Hang Meas got easily famous in Cambodia as its music/sound production was already popular My TV Channel My TV Channel is another part of CTN and its target group is adult. Most Cambodian adult like watching My TV Channel since most of its program are K-Pop program, Modern Concert, and other programs bought from foreign countries. Popular TV Station Site http://hangmeasfm.com/ http://mytv.com.kh/
  47. 47. CTN CTN can be said as the first TV that brought Cambodia with new modern television program. It provided people with good programs such as concert, news, beauty, and food. Therefore, a lot of people support CTN. Bayon Radio and Television Bayon Radio and Television is also famous in Cambodia. It is similar to CTN because it also provide people good programs including concert, beauty, Kpop, food, and especially news. Popular TV Station Site http://www.ctn.com.kh/en/ http://edition.bayontv.com.kh/
  48. 48. Café Site Nowadays, cafe is the place to connect WiFi and using the internet, and status symbol for Cambodia’s new generation. In Cambodia, the public facilities are still limited, therefore cafe is a function of gathering and chatting space for young people, and also meeting space for businessmen. Although Phnom Penh have too many cafes, many cafe always are crowded.
  49. 49. Brown Cafe and Bakery Brown cafe is very popular coffee shop in Phnom Penh, where many people such as university students, high school students business people and foreigners like going to Brown Coffee.They are not just only go there for drinking and relaxation, but also for discussion about study and work etc. Popularity of Brown coffee is stable, because Brown always update something new, and the price is not too expensive. Chatime Chatime is a Taiwanese franchise founded in 2005 with over 800 retail outlets across countries like Taiwan, Malaysia, China, India, Macau, Vietnam, Singapore, Hong Kong, Thailand, Korea, Philippines, Indonesia, Australia, Dubai, Vietnam, Canada, UK and the United States. It's popular for young people in Cambodia, because Cambodian young people prefer to sweet drink. They also chose this place for discussion about study and work too. The location of Chatime is near the school and universities etc. However the popularity of Chatime is getting down, because similar coffee shops are coming to Cambodia, and Cambodian like going to new place. Popular Café Site http://www.browncoffee.com.kh/ http://www.chatime.com.kh/
  50. 50. KOI Cafe KOI Café is new flavor for Cambodia that is why it has become popular now. KOI Cafe’ was founded in the first step toward establishing a brand mane. Two location location were launched in Taiwan’s Taichung area with a product development and motivation. People who like to drink KOI mostly are middle ages, high school/ university student. It has unique taste with suitable price. Its packing and design are also unique from other. GONG CHA GONG CHA is also new branch for Cambodia. Its branch is wide and provide a comfortable place for people to relax and self-study when they have a drink at Gong Cha. People who like to drink Gong Cha mostly are middle ages, high school/ university student. Popular Café Site http://www.koicafe.com/kh/ http://www.gongcha.com.kh
  51. 51. Telephone Shop Website Cambodian economy has maintained high growth within the last 3 years. This would lead to have high demand in market, and telephone is one of the most popular demands. To make it easy for consumers to find product detail and price, the shop’s owner created Telephone Shop Website.
  52. 52. Seang Lin Seang Lin is one of big phone shop in Cambodia. It normally provides customer with best service. People trust on its service. Nika Phone shop Nika Phone Shop is popular phone shop either for medium income people and high income people. Its products are cheap than Koung Y, Hakse Shop, and Seang Lin shop, but it dose not provide a good and trusted services. Popular Telephone Shop Site http://www.seanglin.com/ http://www.nika.com.kh/en/
  53. 53. Koung Y Shop Koung Y Shope is also a big phone shop in Cambodia. There are a lot different kind of phone that people can buy in there, and it normally provide good service for customers. Hakse Shop Hakse Shop is another famous phone shop. Even its product is expensive than others but people feel reliable in buying its products. Popular Telephone Shop Site http://www.koungy.com/ http://www.hakse.com.kh/
  54. 54. 3, FINDING ONLINE INFLUENCERS IN CAMBODIA
  55. 55. Official shop staffs Somebody who can give expert opinions across brands. However the opinions may be biased due to their business situations. 1, General information gathering stage Middle level involvement (Passive information gathering) 2, Serious consideration stage 3, After purchase stage Dealers/Shops TV, Press & Facebook New product appeal from brands. Commercial message. Family members & Friends Realistic and useful opinion based on the actual experience from owners. High level involvement (Spontaneous information gathering) Detailed product advise by dedicated experts Official website/ Facebook/ YouTube Amateur specialist Opinions by users representative•  Detailed learning about the model •  Confirmation of reputation overseas Family members & Friends Realistic and useful advice based on the actual experience from owners. Owners opinions Billboards & Street adv board Product information collection in the city. Low level involvement (Passive information gathering Current owners influence new customers. Purchase Decision Cycle in Cambodia! Example Life stage change •  Salary increase •  Having new child/ Getting married •  Additional income
  56. 56. 3 2 1 Top Facebook Page VOA Khmer is the most popular radio news station whick talk about news around the world especially from Cambodia. The Sam Rainsy is a president of Cambodian National Rescue Party. The party is most powerful opposition party in Cambodia, and this page is regarded as good discussion on domestic political issue. Meas Soksophea is a famous singer in Cambodia. She provide her music, videos, photos, news and advertisement of company. Also, she has the NGO ( Meas Soksophea Heart Foundation). This organization is based on the principle of helping those in disadvantaged positions in society. This foundation aims to help Cambodians and Khmers in need. 5 4 MYTV is a new television channel. It is a kind of entertainment channel provide comedy and song concert for the youth etc. RFA Khmer is a Khmer webpage which talks about news around the world especially from Cambodia. Source: Socialbakers Total Fans 1 270 291 Total Fans 1 054 929 Total Fans 674 673 Total Fans 679 937 Total Fans 649 984
  57. 57. Source: Socialbakers 7 8 9 10 6 Samdech Hun Sen, Cambodian Prime Minister has the Facebook page created by Prime Minister’s Cabinet Officer to promote government policy to Cambodian people and give recommendation to Cambodia officer and citizens. RIF Khmer is a Radio France International in Khmer language which talks about news around the world. Little Fashion is a webpage of online shop that sells clothes, shoes and accessories. Khmer Home Video is a webpage of news and funny videos in Cambodia. Camnews is a part of Cambodian Information Center, expanding from email thread, the moderated distribution providing most current news, important announcement and special news update by email. Total Fans 623 652 Total Fans 619 413 Total Fans 598 059 Total Fans 568 639 Total Fans 546 984 Top Facebook Page
  58. 58. YouTubers in Cambodia Peypey Dy He is a Facebook player, after that he create his own Youtube page by uploading funny video, and sometime criticize the other Facebook player’s video. He also advertise for the local company’s products through video, and get some money from them. Laura Mam Laura Mam is a Cambodian-American song writer/singer/guitarist who was born and raised in California’s Bay area. She was inspired to write original music in college after starting her YouTube channel when she began receiving messages from Cambodians around the world about their hopes for the revival of original music and artists in Cambodia. Subscribers 1,423 Subscribers 7,422 http://www.peypeydy.com/ https://www.youtube.com/user/PeypeyDyOfficial https://www.youtube.com/user/LauraMamMusic
  59. 59. Nikki She is a Cambodian girl who loves music and song writing so much. She now has the opportunity to work on a single tune with a few great artists and introduce her music in her YouTube page. Sey Ha She is a young Cambodian Khmer Original Songs singer, and his song is popular in the heart of new generation. He writes his own music and sing with his guitar. YouTubers in Cambodia Subscribers 2,716 Subscribers 7,258 https://www.youtube.com/user/NikkiSana https://www.youtube.com/user/Seyhaha8
  60. 60. BosbaPANH BosbaPANH is a Khmer Soprano aged 16. BosbaPANH sings “Phleng Cheewit” or songs for life from Cambodia, Laos, Thailand and an international repertoire. YouTubers in Cambodia Subscribers 1,149 https://www.youtube.com/user/bosbaPANH Adda Angel Adda Angel is your friendly neighbor and entertainer. She loves music and it's her life. Subscribers 539https://www.youtube.com/user/MynameisAddaAngel
  61. 61. Actually Cambodian Youtuber is not very known, but several Cambodian Youtuber do exist. It relates to the characteristic of Cambodian people being greedy for side job. Many Cambodian people have side jobs, so those who familiar with IT make own lives by the project matching website Fiver (https://www.fiverr.com/) and YouTube. The average playback number of video in Cambodia might be higher than in Japan. Cambodian people like more to use videos than photo in the timeline of Facebook. In particular, the videos, such as horror; crime scene; funny; joking and strange photos etc, are preferred stimulation and entertainment. Importance and Potential of Video Marketing in Cambodia
  62. 62. BLUE LADY BLOG Kounila writes a lot. She writes almost everything related to education, politics, lifestyle, press freedom, culture, and social issues in Cambodia. Sopheap Chak Sopheap talks often about politic and social issues. She used to work for Cambodian Center for Human Rights (CCHR). We need courage, a lot of courage to talk about politic in Cambodia. She’s a brave one! Bloggers in Cambodia http://blueladyblog.com/ http://sopheapfocus.com/
  63. 63. Tharum Bun Tharum is one of the first generation of Cambodian bloggers. He is still active and write as freelancer. He write about information and advantage of using internet in Cambodia in English. Chamnan Muon He writes about news, business, entertainment, mobile scene, social issues and culture in Cambodia. In this Blog is also provide the advertisement of the other companies. Bloggers in Cambodia http://tharum.com/blog/ http://www.chamnanmuon.com/
  64. 64. ANDY’S CAMBODIA Andy blogs a lot about his life in Cambodia. His blog has a lot of good information about the country, places and arts. There are many organizations such as NGO and NPO in Cambodia and they blog about Cambodia. Their target audience are not Cambodians and they blog often trend of information towards overseas. In particular, Cambodians with overseas experience, such as refugees and study abroad group disseminate information about social problem of Cambodia. Blog Culture in Cambodia Bloggers in Cambodia http://blog.andybrouwer.co.uk/
  65. 65. Somaly Mam is human rights advocate who focus on sex trafficking. Voice of America is global news page. Santel Phin is a part-time blogger. He started blog in 2008. He write and share tips on blogging, online business and internet marketing. Twitter is not popular in Cambodia at all. In Cambodia the literacy rate has not been high yet. Thus communication done by only character is considered very affinitive to Cambodians. How about Twitter in Cambodia? Twitterers in Cambodia Followers 411,000 Followers 35,012 Followers 9,562
  66. 66. Mobile phone is one of the important item for young people. Especially for smart phone, Despite new models of smartphones are expensive, many young people tend to seek for the latest models. For Cambodia young men, information about the mobile phone is important. However, many iPhone App are pirated because there is no official iTunes for Cambodia. Mobile Phone
  67. 67. Mobile 9 (Android) mobile9.com has been used by over 40M people all over the world and users downloaded ringtones, wallpapers, themes, stickers and videos. Now the website links directly to the product page of Google Play. The application can directly be downloaded and installed on the registered Android devices. Nokia Store (Android) It’s popular for downloading ringtones, wallpapers, themes, stickers, videos and other applications. Website for Downloading Apps http://www.mobile9.com/ http://store.ovi.com/
  68. 68. PH theme (iOS, Android) It’s popular for downloading ringtones, wallpapers, themes, stickers, videos and other applications. Website for downloading apps Nokia Store (Android) Like PH theme, it’s popular for downloading game, ringtones, wallpapers, themes, stickers, videos and other applications. http://www.phtheme.com/ http://store.ovi.com/
  69. 69. The Place where Cambodia People Install App in to their smart Phone Some of Cambodian people even cannot use Internet to download apps like game, music, video, wallpaper into their smart phone properly. But they still be able to install those App into their Smart Phone. Here are the pictures in Klang Romseao Market, which is the biggest place in Phnom Penh that most Cambodian go to buy phone, sell phone, install apps to their smart phone.
  70. 70. How to manage - Setting up with a computer - Set USB code to connect - Create drive folder (music, video, game….) Software for installing instead of iTunes - Wondershare Mobile for Android - iTools - Menu (music, video, game….) The installer cooperate with the phone shop and manage customer orders. System Of Installing Apps *The average is price 0.50$ to 5$ for one app installation up to the type of the App. * The phone shop owner always set up and install some apps into the phone for customer for free after customer buy the new phone from their shop. ( Ex: Facebook, Line, Skype, Candy crush, Angry bird,……)
  71. 71. Top Apps for Cambodians Facebook Cambodian love using Facebook and is a popular online social networking service. It is used to communication from one another. The major usages are sharing files or photos via Facebook. Also, users can express their emotion through the status in Facebook too. LINE Line is a Japanese proprietary application for instant messaging on smartphones. Line users exchange text messages, graphics, video and audio media, make free VoIP calls, and hold free audio or video conferences. Now it become popular in Cambodia, cause LINE can make free video and it’s not too complicated. Skype Skype is a telecommunications application software that specializes in providing video chat and voice calls from computers, tablets and mobile devices via the Internet to other devices or telephones/smartphones. Smart Keyboard This app use for Khmer keyboard. Until the end of December last year, Khmer language was a non-compliant officially in the iPhone. So that, It It was essential app for Cambodians. But now, it might come down frequently used because it became a standard correspondence of iPhone. Most Popular
  72. 72. Angry Bird Angry Birds: Everyone interesting game in the world. More than than 44 million player. It's a game app is a good choice to kill time and training brain. For Cambodia more than 1 million (12-46 year old) of playing in the Cambodian and most of the Children know Angry bird and love Angry bird characters. Farm Hero Saga Farm Hero Saga is a popular online game on App store and Google Play. Moreover, it can play on Facebook too. It is a product of king company. Users can play through more than 430 puzzling levels of fruity fun, switching and matching the adorable Crop. Boom Bech Boom Beach is a combat strategy game where you fight an epic war against the evil Blackguard. Players can take their expeditionary force to beautiful paradise islands invaded by the enemy, and fight for every beachhead, free enslaved islanders and explore the uncharted archipelago. The fight becomes a race to harness the ancient powers hidden on the islands. Boom Beach is a little bit well known in Cambodia for young male target group. Mostly, Cambodian people like to join “Boom Beach” Page for getting new information and videos sharing among the group and to ask for any help they may have. Plan vs Zoombie A mob of fun-loving zombies is about to invade your home, and your only defense is an arsenal of 49 zombie-zapping plants. Use Peashooters, Wall-nuts, Cherry Bombs and more to slow down, confuse, weaken and mulch. If 26 types of zombies before they can reach your front door. Each zombie has its own special skills, so be careful how you use your limited supply of greens and seeds… as you battle the fun-dead, obstacles like a setting sun, creeping fog and a swimming pool add to the challenge. Nomal Popular LinkedIn LinkedIn is the world’s largest professional network on the Internet with more than 300 million members. LinkedIn launched in 2003 and currently counts executives from all Fortune 500 companies as members. A social utility that connects people, to keep up with friends, upload photos, share links and videos.
  73. 73. Candy Crush Candy Crush is a game that allows players to switch and match their way through hundreds of levels in this delicious puzzle adventure. Player can play can take on this deliciously sweet saga alone or can play with friends to see who can get the highest score! It was created on April 12, 2012. Candy Crush is very famous among youth as well as old people, and especially it was very well know in the early 2013. Cambodian like both to play alone and to compete with their friends in Facebook. It become popular in Cambodia by Facebook, cause Cambodia love checking Facebook. Most Popular Pirates King Pirate is a kind of online game Cambodian adult like playing Pirate King on Facebook with their friends, because it is an easy game for player and allows he/she to attack their friend’s island and steal their gold. A player can build and update their island empire with the best new casual strategy game. It is an amazing and fun game because it lets player to spin the wheel to win gold, defend, attack, and steal. Moreover, player can enjoy with Daily Bonus to earn their gold. Pop Star Pop star : The most interesting game in the world. PopStar game app is a good choice to kill time and training brain. If you favor the Eliminating game, be sure to choose Popstar. More than 300 million player and install. Cambodia like playing this, cause it’s not too complicated, it’s help us to kill time, Most people know the know game. Clash of Clan Clash of clan is a game that allows players to raise their own army and lead their victory. They can build their village to fend off raiders, battle against millions of players worldwide, and forge a powerful clan with others to destroy enemy clans. It was created on August 2, 2012. Clash of clan is famous in Cambodia especially among the male players. Cambodia has created a page, Clash of clan Cambodia, to allow all clashers get to know each other in the common interest and to get advices and suggestion from the members. Camera 360 Camera360 is the No.1 App in photography category in 75 countries, including US, Germany, Brazil, Spain, Russia, Korea, Singapore, Malaysia, India and China. Simply the most powerful and completely free photo shooting and editing app in the world. Camera360 has 200+ EXCLUSIVE & FREE photo filters with multiple professional editing tools such as tilt-shift, overlay, textures etc.Camera 360 is very popular in Cambodia especially for female target group. Cambodian female normally feel good with the pictures they take by using Camera 360. They use it mostly for capture their face, but not for capture the landscape.
  74. 74. Bad Piggies The Bad Piggies are the main antagonists in the Angry Birds series, who are constantly their unhatched eggs, desiring to cook and eat them. In order to prevent the Birds from taking back their eggs, the King Pig commands his army of pigs to construct many buildings and structures to keep the birds from reaching him. Tango Tango is a leading mobile messaging service with more than 250 million registered members around the world. Evolved from its beginnings in 2009 as a popular, free, cross platform video and voice calling app, Tango today combines communication, social networking, and content in a single platform. The best part, Tango is giving members more fun and engaging ways of connecting with those they care about through social networking, playing games, sharing music, lively animated surprises, and a whole lot more! Viber Everyone in the world can connect. More than 460 million of users call, text, send photos and locations to any other Viber user, anywhere, from iPhone® and Android™ phones. Viber’s HD voice calls, delivered over 3G or Wi-Fi, offer better sound quality than carrier networks. Viber to Viber mobile calls are, and always will be, free. For Cambodia more than 5.4 million (18-24 year old) of users in Cambodian. Zuma Marble legend is a brand new and amazing zuma-style game. And this game is interesting game in the world. More than 44 milliion of player and install. It's a game app is app is a good chice to kill time and training brain. For Cambodian more than 1.5 million (18-24 year old ) of playing in the Cambodian. Zuma Battery Doctor is a FREE battery saving app that can extend your battery life up to 50% by finding apps and settings that drain power on your device. Join 150+ million users on Android and iOS who have seen the benefits! Professional, easy to use and supporting 19 languages, Battery Doctor by Cheetah Mobile (formerly known as KS Mobile) gives a longer life to your Android phone , provides you with detailed battery information and helps it charge healthily with our unique 3 Stage Charging system. Enjoy an incredible power saving experience that's as good as Project Volta, even before Android L comes out Nomal Popular
  75. 75. 4. DIGITAL COMMUNICATION TIPS IN CAMBODIA
  76. 76. Case Study; “Brown Coffee and Bakery” Official Site Facebook -Home: Advertisement about new products -Products: Menu -Brown’s Card: About Brown’s prepaid card -Location: About shop location -Our Story: About company information -Contact us: Address and phone number - Advertisement (new products and Campaign) - Information about shop - Message for customer - Space for talking with customer * Upload frequency is 7~13times in a month Official Site → Provide fixed corporate information & product information in reliable way. A. Owned Media Marketing; Official Site & Facebook Facebook → Provide product information in more casual way and having good conversation with customers for brand engagement. http://www.browncoffee.com.kh/ https://www.facebook.com/browncoffee.kh
  77. 77. B. Online Advertising Opportunities 4. Google Ad Network for awareness & traffic generation 1. Banner Advertisement for brand building 2. Pop-up Advertisement for brand building 3. Marketing by Facebook for branding and promotions 5. Listing adv for traffic generation 6. SMS marketing
  78. 78. Cambodian like to use pictures and stamps to communicate with the other. Literacy rate (people aged 15 and above) About 70% (2014) Urban: 80% Semi-urban: 60% The literacy rate in Cambodia is still weak because of limited education access and quality, and the publication also quite limited, so people do not have much opportunity to read book at all. For these reasons, many people tend to prefer use pictures and stamps for communication. C. Visual Communication Preferred
  79. 79. D. Map by GPS in Cambodia Google map Street View Facebook Bing GoogleMap is still not totally complete in Phnom Penh. In the mid last year, Street viewer in Phnom Penh and Siem Reap began to correspond, but the useable Bing of GoogleMap, Facebook and map are not be able to search for the information. But as they are developing and they would be good marketing resource in near future. We need to keep watching the development status.
  80. 80. E. Khmer Font in iPhone Until the end of 2014, Khmer font was not supported in iPhone App (including Facebook), therefore Khmer people had been used visual message with photo and stamp. However, it was started to support the Khmer font in iPhone App after iOS version upgrade in 2014 Dec. It would be estimated the number of app in Khmer will be increased in the future.
  81. 81. (founded in 2008) F. Feasibility of e-commerce in Cambodia WING is a mobile payment service provider that allows individual and business customers to transfer, deposit and withdraw money between each other and with anyone in Cambodia, via any mobile phone, at low cost. Moreover as the leading mobile payment provider, Wing allows customers to make payment like bill pay, phone top-up whenever & wherever. Wing has stores in all provinces in Cambodia with around 2,000 shops in the time of 2014) Service menu 1, Cash withdrawal by ATM 2, Cash transfer 3, Phone top-up 4, Bill payment
  82. 82. Payment machine on street corner A customer uses the touchscreen interface of Pay&Go electronic kiosk on street corner in Phnom Penh. Customers can use the kiosk touchscreen to perform services such as to pay electricity bills, renew ISP subscriptions, top-up mobile phones or pay for online shopping (Little Fashion etc.) purchases and Purchasing coins of a game (Clash of Cons) instead of iTunes Store.
  83. 83. e-commerce players in Cambodia Little Fashion Very popular online shopping in Phnom Penh especially for new generations shopping like clothes, shoes, bag, hand bags. Facebook page of this shop gets really popular too. CK Fashion CK Fashion sells all kind of dress, shirts, t-shirts, pants etc. The process to make orders are as follows; 1, Check product photos 2, Make sure the price and quantity 3, If you decide to order you call the customer service hotline. 4, All orders need to take 7-10 days for delivery. 5, Free delivery inside Phnom Penh 6, For provinces, products can be delivered by bus but customer need to bear the bus fee.
  84. 84. T-SHOP T-Shop is very popular online shop with services of power bank, phone case, phone accessory, t-shirts design, phone design, most young people like university students, high school students and working people (20-35) know this website. e-commerce players in Cambodia ecamshopping.com ecamshopping.com is the website that provides products and services, and they deliver products only in Cambodia with strong commitment. If a customer buy multiple items from a category, free of charge for delivery will be rewarded in Phnom Penh. If a customer lives in provinces, additional 1$ will be charged on top of the delivery cost in Phnom Penh.
  85. 85. Cambodia Country Director Kenshi Arai Email : arai@adk-asia.com TEL: +855(0)77 609 252 Contact I very much welcome comments and feedback to brush up this document together!

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