Know Your Email Service Provider (ESP)
ESP Comparison  Features          Local Providers      International Providers     International            Kenscio       ...
ESP Comparison  Features       Local Providers   International Providers      International        Kenscio                ...
ESP Comparison  Features       Local Providers   International Providers      International          Kenscio              ...
ESP Comparison  Features       Local Providers   International Providers      International          Kenscio              ...
www.kenscio.com • info@kenscio.com
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Know your ESP

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This is a comparison report that compares various Email Services Providers in India. This document can be referred to by anyone who’s considering to partner with an ESP. The decision on what kind of ESP would suit one; additional factors must be considered such as: scale, complexity, security constraints, need for automation etc

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Know your ESP

  1. 1. Know Your Email Service Provider (ESP)
  2. 2. ESP Comparison Features Local Providers International Providers International Kenscio for small businesses Providers for Medium & Large BusinessesInfrastructure Shared Shared Dedicated Dedicated IP Address Inconsistent set of Somewhat consistent Set of standard IP Set of consistent IP cold IP addresses set of IP addresses, addresses with addresses with with no reputation with a moderately positive reputation best possible positive sender reputation reputation IP Not available Not available Standard Extremely flexibleManagement Configuration configuration capabilitiesDeliverability / No ISP relations or Some level of ISP Good ISP relations Good ISP relations Reputation support relations but no but no support and completeManagement support Strategy & support Security Not Secured Somewhat Secured Secured, with no Secured with external Audit regular external auditingDMA Data Seal No No No Yes accreditation
  3. 3. ESP Comparison Features Local Providers International Providers International Kenscio for SB Providers for MB & LB Strategy & None Generic news letters Generic Tailor-made Consulting newsletters / solutions articles Integration None None Basic Tailor-made Capabilities Controlled Not Possible Not Possible Possible for some PossibleSend out and ProcessAdministration Social None None Elementary Full integration Integration capabilities HTML Spam Not Available Available Available Available with score check support for rectificationDeliverability Not Available Elementary Elementary Daily monitoryMonitoring with periodic performance reports
  4. 4. ESP Comparison Features Local Providers International Providers International Kenscio for SB Providers for MB & LB Conversion / Not Possible Not Possible Simple tracking Multi-level tracking ROI tracking capabilities capabilities Support Online / Phone Online/ phone Online Online / phone / on-site with clearly defined Escalation Matrix & SLA Account None None Basic DedicatedManagementKnowledge & None Elementary Elementary Scheduled reports,Best Practices competitive Sharing intelligence, and complete access to all resources Behavior Not possible Not possible Possible Possible trackingBehavior based Not possible Not possible Basic targeting Full targeting targeting capabilities capabilities Integration Not Possible Not Possible Somewhat Possible Full integration with Web capabilities Analytics
  5. 5. ESP Comparison Features Local Providers International Providers International Kenscio for SB Providers for MB & LB Conversion / Not Possible Not Possible Simple tracking Multi-level tracking ROI tracking capabilities capabilities Support Online / Phone Online/ phone Online Online / phone / on-site with clearly defined Escalation Matrix & SLA Account None None Basic DedicatedManagementKnowledge & None Elementary Elementary Scheduled reports,Best Practices competitive Sharing intelligence, and complete access to all resources Behavior Not possible Not possible Possible Possible trackingBehavior based Not possible Not possible Basic targeting Full targeting targeting capabilities capabilities Integration Not Possible Not Possible Somewhat Possible Full integration with Web capabilities Analytics
  6. 6. www.kenscio.com • info@kenscio.com

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