Candidateintro 2011


Published on

Candidate training 2011 provided by NUS

Published in: Education
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Welcome the candidates and introduce yourself and the role.
  • Introduce what you will cover in the next 45 minutes
  • This slide introduces Students’ Unions. Election time is an exciting and important time within students’ unions. Students’ unions hold more elections than any other type of organisation each year – when you consider course reps, faculty reps, sabbatical officers and the fact that these are yearly it is very different to the general election every 4 to 5 years. The elections develop student awareness of voting and democratic experiences and promote the work of the Union as a whole The most important thing for a returning officer to ensure is that the election is fair for candidates and the electorate – the student who vote at large Also we MUST hold SU elections due to the 1994 Education Act
  • A students’ union is a collection of students. It has 3 key roles – to represent, to organise and to provide
  • A students’ union officer is a representative elected by that collection of students. They have 3 key roles – to represent, to support and to direct
  • A collection of students have opinions and don’t always agree Elections are a mechanism for choosing people to represent you and lead on key areas of Union work. The opinions of the student collection is also shown through democratic structures such as student council which set campaigning direction and ask the elected officers about their work. You should choose who you vote for based on WHAT you want to change HOW you seek to change it WHO is trying to do it
  • What is representation? Here’s what Digby Jacks thinks
  • You are electing leaders of change – not just rubber stampers or people to make sure you have a good night out
  • As a candidate you have the opportunity to change things in several areas, but the key ones are In the Union In the Institution In the Community/Country To get voted in you need to be relevant to voters. They must see you as their representative and their leader of change. What changes will you make so you are doing what students want and need?
  • Explain the election process
  • Describe the returning officer’s duty and team
  • Explain why election rules exist
  • Explain the ethos of the rules – VERY IMPORTANT
  • Transferable voting may seem complex – but it really isn’t. It elects the ‘least unpopular’ candidate because voters rank their preferences
  • You need to reach ‘quota’ which is half of all the votes cast +1 – so you are more popular than any other candidate Counting occurs in a number of rounds. First #1 preferences are counted. If no-one wins the least popular candidate is excluded and the #2 choices from their ballots are put in to be counted. Second and third choices are important to get elected – as we will see
  • Being talked to directly is the most popular reason for voting
  • Voting is an unusual thing. If we consider shopping – supermarkets know that people will go food shopping each week, so they show what’s on offer and the public choose one. Carpet shopping is an unusual activity. Those shops need to explain why you need new carpet and then that they should come to them. Voting is unusual. You need to explain why students should vote and then why they should vote for you
  • Choose your policies carefully. Students are intelligent. They know beer prices can’t be set too low. They want something that means something to their daily lives. Having accessible Sabbs is laudable – but what about an accessible library. You are a representative so think what everyone wants – not just you
  • Watch out for the language you use. We are used to being sold at rather than listened to. Share your thoughts with students – don’t tell them what they should think
  • Here are some tips for planning the campaign. Think of which students you want to target and when – societies? Mature students? Get a team of reliable helpers together and plan when and where they will help you Think of some innovative ideas and things that will grab attention Make sure the activities all connect – do you have a brand identity such as a colour? Are your policies consistent throughout?
  • Go through the 8 tips for a candidate’s campaign team
  • Go through the top 4 tips for posters and flyers
  • Read through the next 3 pages of top tips
  • Explain where questions are directed to Explain who can make rulings If anyone wishes to make a formal complaint it must be written down or emailed and received before the count begins. You should include any evidence or witness statements. The count for an election which includes a complaint will not begin until that complaint is resolved.
  • Take any questions
  • Candidateintro 2011

    1. 1. Getting elected Running a great election campaign
    2. 2. Standing in Union Elections <ul><li>What we will cover </li></ul><ul><li>Background to Students’ Union Elections </li></ul><ul><li>The Election Process </li></ul><ul><li>Key information on promoting yourself and elections </li></ul><ul><li>Voting System </li></ul><ul><li>Campaigning Tips </li></ul><ul><li>Answering your Questions </li></ul>
    3. 3. Students’ Union Elections <ul><li>Students’ Unions have more elections than any other organisation </li></ul><ul><li>Elections offer important experience of democracy </li></ul><ul><li>Elections promote the work of the Students’ Union </li></ul><ul><li>Fairness between candidates must be ensured </li></ul><ul><li>Fairness to the electorate must be ensured </li></ul><ul><li>A legal necessity </li></ul>
    4. 4. What is a Students’ Union? <ul><li>Collection of the </li></ul><ul><li>generality of students </li></ul><ul><li>1. The Union is the representative body </li></ul><ul><ul><li>Speaks on behalf of students </li></ul></ul><ul><li>2. The Union organises activities & campaigns </li></ul><ul><ul><li>By Students </li></ul></ul><ul><li>3. The union provides services </li></ul><ul><ul><li>In Students’ Interests </li></ul></ul>
    5. 5. What is a Union Officer? <ul><li>Representative elected by the generality of students </li></ul><ul><li>1. The Officers represent the students </li></ul><ul><ul><li>To the institution and local community </li></ul></ul><ul><li>2. The Officers support student activities </li></ul><ul><ul><li>Such as campaigning and societies </li></ul></ul><ul><li>3. The Officers direct union services </li></ul><ul><ul><li>Such as ensuring its long term financial stability </li></ul></ul>
    6. 6. Elected Officers <ul><li>We have elections because students need to be represented, but they disagree. </li></ul><ul><li>Elections is a mechanism for appointing people to make decisions, research and represent views. </li></ul><ul><li>Supported by democratic structures for student body to set campaigning direction and hold elected officers to account </li></ul><ul><li>Choice of candidates should be based on </li></ul><ul><ul><li>WHAT you want to change </li></ul></ul><ul><ul><li>HOW you seek to change it </li></ul></ul><ul><ul><li>WHO is trying to do it </li></ul></ul>
    7. 7. Digby Jacks <ul><li>Digby Jacks was NUS President in 1969 until 1971. He has the following to day about representation Representation must never be seen, except in strategic and practical terms, as an end in itself. Too many union officers see it as a question of communication and merely sitting on the appropriate committee. The purpose of representation is to secure social, educational and institutional change- large or small, grand or gracious, collectively or individually. The best officers see this and work on all levels to change things for the better” </li></ul>
    8. 8. In other words… <ul><li>Students’ Union officers are leaders of change for the good of all students. </li></ul>
    9. 9. Elected Officers Change Things <ul><li>You can change things... </li></ul><ul><ul><li>In the Union </li></ul></ul><ul><ul><li>In the Institution </li></ul></ul><ul><ul><li>In the Community/Country </li></ul></ul><ul><li>HOW will these changes make students’ lives better? You will need to ask this to make yourself relevant to voters. </li></ul>
    10. 10. Elected not Selected <ul><li>Selected </li></ul><ul><li>Best Person for the Job </li></ul><ul><li>Skills and Knowledge </li></ul><ul><li>Experience </li></ul><ul><li>Selection by experts </li></ul><ul><li>Best fit to job </li></ul><ul><li>Elected </li></ul><ul><li>Most popular </li></ul><ul><li>Policies and Ideas </li></ul><ul><li>Credibility </li></ul><ul><li>Selection by “the people” </li></ul><ul><li>Best fit to the students </li></ul>
    11. 11. <ul><li>The election process </li></ul>
    12. 12. The election process <ul><li>Voting occurs from 10am, 21st March to 10am, 25th March. </li></ul><ul><li>You will need to get more votes than your opponents. </li></ul><ul><li>There are a number of rules and regulations, enforced by the ‘Returning Officer’. </li></ul><ul><li>Students can vote online via </li></ul>
    13. 13. The Returning Officer <ul><li>Ensures Election is run fairly and smoothly </li></ul><ul><li>Can appoint deputies and officials </li></ul><ul><li>Rules on complaints and disputes </li></ul><ul><li>Interprets election rules and regulations and may make rulings along the way </li></ul><ul><li>Your returning officer is Ken Sproston </li></ul><ul><li>Their deputies are the Steerings Committee </li></ul>
    14. 14. Election Rules <ul><li>Rules there to create a “level playing field” </li></ul><ul><li>Attempt to control behaviour and use of resource without stifling creativity </li></ul><ul><li>The Law, Institution and Union rules all count and become election rules </li></ul><ul><li>A sense of fair play and friendly competition reflects best on you as individuals and the election process as a whole – and gets more voters! </li></ul>
    15. 15. The Rules (in general…) <ul><li>If in doubt, ask </li></ul><ul><li>Only do what others have had the opportunity to do </li></ul><ul><li>Must not use Union resources to promote own campaign </li></ul><ul><li>Do not break any general Union/Institution rules </li></ul><ul><li>Check first (don’t try and apologise later!) </li></ul>
    16. 16. Transferable votes <ul><li>The union uses voting by preference </li></ul><ul><li>Elects the “least unpopular” candidate </li></ul><ul><li>Voters rank their candidates </li></ul><ul><li>If I can’t have Jane (#1), I’ll have Tom (#2), if neither then Alan (#3) </li></ul><ul><li>A first preference is #1, a second is #2 and so on </li></ul><ul><li>Sometimes called Single Transferable Vote (STV) or Alternative Transferable Vote (ATV) </li></ul>
    17. 17. Explaining STV/ATV <ul><li>You are successful when you meet “quota” </li></ul><ul><li>“ Quota” is valid votes / positions to be elected +1 (so in a one position race just over half of all votes) </li></ul><ul><li>First preferences (#1) counted </li></ul><ul><li>If no-one reaches quota, then lowest excluded and their #2’s counted… </li></ul><ul><li>… and so on! </li></ul><ul><li>Tip for campaigning - explain the system and get #2’s if they gave a first preference to someone else </li></ul>
    18. 18. <ul><li>Campaigning Tips </li></ul>
    19. 19. Why do people vote? <ul><li>Research shows that people voted because </li></ul><ul><li>72% were asked directly </li></ul><ul><li>70% had seen a poster or flyer </li></ul><ul><li>60% knew what the candidate stood for </li></ul><ul><li>29% had read the manifestos </li></ul><ul><li>4% had read the union’s message board </li></ul>
    20. 20. Voting is an unusual thing <ul><li>Carpet shops (unusual) I don’t go carpet shopping very often - so carpet shops have to get me to buy carpet and buy it from them </li></ul><ul><li>You will need to explain why students should vote and why they should vote for you. </li></ul><ul><li>Supermarkets (usual) </li></ul><ul><li>I have to go food shopping every week - so supermarkets get me to choose them </li></ul>
    21. 21. Getting votes…for you <ul><li>Be Realistic </li></ul><ul><li>“ Beer prices at 10p a pint”? </li></ul><ul><li>Be Relevant </li></ul><ul><li>“ Increase accessibility of Sabbaticals”? </li></ul><ul><li>Be Representative </li></ul><ul><li>“ I will improve our union by…” </li></ul>
    22. 22. Giving Students Choices <ul><li>They don’t trust... </li></ul><ul><li>I will listen to YOU </li></ul><ul><li>I want YOUR ideas </li></ul><ul><li>YOU are the most important thing </li></ul><ul><li>Putting YOU in charge </li></ul><ul><li>They listen to... </li></ul><ul><li>Having listened to students, I think... </li></ul><ul><li>I believe.... </li></ul><ul><li>Students tell me that... </li></ul><ul><li>I know that... </li></ul><ul><li>What I will do is... </li></ul>
    23. 23. Planning the Campaign <ul><li>Make a list of groups to target </li></ul><ul><li>Get a team together </li></ul><ul><li>Start with innovation and ideas </li></ul><ul><li>How do all the activities you are doing connect to each other? </li></ul>
    24. 24. Your Campaign Team <ul><li>You are responsible for their actions </li></ul><ul><li>Gather a wide range/strong personalities </li></ul><ul><li>Make sure they are “On message” </li></ul><ul><li>Allocate responsibilities and tasks </li></ul><ul><li>Make sure they aren’t just “leaflet shovers” </li></ul><ul><li>Have regular meetings with them </li></ul><ul><li>Support them, encourage them and thank them! </li></ul><ul><li>Make sure they don’t try any “Dirty Tricks” – you will be responsible </li></ul>
    25. 25. Posters and Flyers <ul><li>Budget properly </li></ul><ul><li>Think about design </li></ul><ul><li>Consistency of message and images </li></ul><ul><li>Include where/when you can vote </li></ul>
    26. 26. <ul><li>Top tips </li></ul>
    27. 27. Top (Campaigning) Tips <ul><li>Talk to Students – be friendly and positive </li></ul><ul><li>Target Halls and clubs and societies </li></ul><ul><li>Get invited to parties </li></ul><ul><li>Target main entrances and buildings car parks and bus stops </li></ul>
    28. 28. Top (Publicity) Tips <ul><li>Have a clear identity </li></ul><ul><li>Highlight your policies </li></ul><ul><li>Don’t use jargon or in jokes </li></ul><ul><li>Tell them to vote </li></ul><ul><li>Get leaflets and posters where you can’t go </li></ul><ul><li>Don’t be negative about the opposition or previous officers </li></ul>
    29. 29. Top (personal) Tips <ul><li>Have fun and be proud of the Union </li></ul><ul><li>Don’t fail your course over it! </li></ul><ul><li>Prepare for life after election </li></ul><ul><li>Expect to win and be ready to lose </li></ul><ul><li>Don’t be negative about others – it will get you, your team and voters down </li></ul>
    30. 30. <ul><li>After the campaigning </li></ul>
    31. 31. Complaints <ul><li>Questions? </li></ul><ul><li>Request for Rulings? </li></ul><ul><li>Formal Complaints </li></ul><ul><ul><li>Must be in before the count commences </li></ul></ul><ul><ul><li>Written or emailed, which rule broken? </li></ul></ul><ul><ul><li>Evidence/Witnesses </li></ul></ul>
    32. 32. Any Questions? <ul><li>Remember play fair </li></ul><ul><li>Ask before you act </li></ul><ul><li>If there are any questions remember to contact Fiona Wood: Deputy Returning Officer </li></ul><ul><li>Email: </li></ul>
    33. 33. Good luck!