Dates & DollarsThe same rules apply<br />Ken Macleod<br />
Scotia Macleod develops strategies & plans for high stakes events likethe acquisition of capital or owner exits. <br />
<ul><li>Strategies & Plans </li></ul>We designinvestor &sale ready programmes<br />
<ul><li>Strategies & Plans
Investor & Sale Ready Programmes</li></ul>We partner with established and<br />growing organisations<br />
<ul><li>Strategies & Plans
Investor & Sale Ready Programmes
Partner With Established Organisations</li></ul>We mentor entrepreneurs with early and  seed stage opportunities<br />
<ul><li>Strategies & Plans
Investor & Sale Ready Programmes
Partner with Established Organisations
Mentor Early Stage Opportunities</li></li></ul><li>Case Study: Early Stage Business <br />Great opportunity with significa...
Seeds to Sow<br />Strategic Approach- consider your marketing strategy as a framework<br />Investor Readiness is Value Cre...
Meet Bobby<br />Click here for content<br />
The Error of Bobby’s way…..<br />He has no strategy<br />He has a bit of a screw loose<br />He doesn’t have a clue who is ...
Positioning:<br />YOU<br />are the   #1 Decision Factor<br />experience<br />integrity <br />trust<br />knowledge<br />lea...
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Scotia Macleod Dates and Dollars

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An introduction to Scotia Macleod and what you need to think about when trying to attract capital or investors to your business

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Scotia Macleod Dates and Dollars

  1. 1. Dates & DollarsThe same rules apply<br />Ken Macleod<br />
  2. 2. Scotia Macleod develops strategies & plans for high stakes events likethe acquisition of capital or owner exits. <br />
  3. 3. <ul><li>Strategies & Plans </li></ul>We designinvestor &sale ready programmes<br />
  4. 4. <ul><li>Strategies & Plans
  5. 5. Investor & Sale Ready Programmes</li></ul>We partner with established and<br />growing organisations<br />
  6. 6. <ul><li>Strategies & Plans
  7. 7. Investor & Sale Ready Programmes
  8. 8. Partner With Established Organisations</li></ul>We mentor entrepreneurs with early and seed stage opportunities<br />
  9. 9. <ul><li>Strategies & Plans
  10. 10. Investor & Sale Ready Programmes
  11. 11. Partner with Established Organisations
  12. 12. Mentor Early Stage Opportunities</li></li></ul><li>Case Study: Early Stage Business <br />Great opportunity with significant upside<br />Been in business 2 or 3 years<br />Got some runs on the board <br />Got a team together<br />Want to go places and need capital to leverage it<br />Who do we talk to?<br />What is critical to the investment decision?<br />
  13. 13. Seeds to Sow<br />Strategic Approach- consider your marketing strategy as a framework<br />Investor Readiness is Value Creating- preparing for investment improves value<br />The Dating Analogy- consider the parallel<br />
  14. 14. Meet Bobby<br />Click here for content<br />
  15. 15. The Error of Bobby’s way…..<br />He has no strategy<br />He has a bit of a screw loose<br />He doesn’t have a clue who is talking to <br />He is totally self obsessed<br />He committed the ultimate faux pas<br />
  16. 16. Positioning:<br />YOU<br />are the #1 Decision Factor<br />experience<br />integrity <br />trust<br />knowledge<br />leadership<br />vision<br />multi-disciplined<br />coachable<br />likeable<br />Feet on the ground<br />realism<br />passion<br />commitment<br />professionalism<br />
  17. 17. Investor Landscape<br />
  18. 18. Risk / Reward <br />Entrepreneurs are naturally optimistic<br />Investment decisions are based on risk and reward <br />Successful entrepreneurs are good risk managers<br />
  19. 19. Positioning: Your Business<br />arket<br />M<br />ain<br />xit<br />P<br />S<br />C<br />P<br />C<br />T<br />F<br />E<br />MakeProposalsSimple, <br />ConfusedPropositionsCanTerminate<br />theFundingExercise<br />unding Proposal<br />& Valuation<br />olution<br />eam &Management<br />ustomer<br />ompetition &<br />Validation<br />rojections<br />
  20. 20. The Faux Pas:Top Turn Offs<br />“We have NO COMPETITION”<br />“We only need to secure 1% of a massive market”<br />Valuations are off the scale<br />Over-engineered financial model <br />Lifestyle businesses <br />Executive Summary fails to capture the story<br />
  21. 21. Summary<br />1<br />Be STRATEGIC<br />2<br />Build the right THE TEAM<br />3<br />Focus on the right TYPE OF INVESTOR<br />4<br />Develop RISK MANAGEMENT SKILLS<br />5<br />Focus on the critical POSITIONING ELEMENTS<br />6<br />Avoid the FAUX PAS…<br />
  22. 22. www.scotiamacleod.com.aufor free reports and more information<br />

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