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Disruption
requires
elementsTwo
Innovation
FirstElement:
Business
Model Change
SecondElement:
Electronics business
started in the
$0
$280
$560
$840
$1,120
$1,400
2006 2007 2008 2009 2010
Revenue in Millions
iTunes
devices are
Meaningless
Without content,
devices are
Meaningless
Without content,
is now in the
businessContent
knows this
How to start thinking
Disruptively
How to start thinking
Disruptively
1. What kind of business are you in?
2. What are the advantages of your
business?
3. What is working for the disrupter and...
An Old School Example
1. What kind of business are you in?
We are both in the people and cargo
transportation business
Leg...
What is our strength?
2. What are the advantages of your business?
Train costs are much lower compared to
airfare for peop...
What is working for them?
3. What is working for the disrupter and
what are their strengths?
Planes can move cargo and peo...
How can they take our business?
4. How can a disrupter start eroding your
business?
Planes can specialize or change their
...
How long do we have?
5. How long do you have until the disrupter
completely erode your business?
Trains have the advantage...
Blockbuster
thought they were
in the Movie
Rental business
in now?
What Kind of
Businessis Blockbuster
1. What kind of business are you in?
2. What are the advantages of your
business?
3. What is working for the disrupter and...
QUESTIONS
?
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
Disruptive Innovation
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Disruptive Innovation

  1. 1. Disruption requires elementsTwo
  2. 2. Innovation FirstElement:
  3. 3. Business Model Change SecondElement:
  4. 4. Electronics business started in the
  5. 5. $0 $280 $560 $840 $1,120 $1,400 2006 2007 2008 2009 2010 Revenue in Millions iTunes
  6. 6. devices are Meaningless Without content,
  7. 7. devices are Meaningless Without content,
  8. 8. is now in the businessContent
  9. 9. knows this
  10. 10. How to start thinking Disruptively
  11. 11. How to start thinking Disruptively
  12. 12. 1. What kind of business are you in? 2. What are the advantages of your business? 3. What is working for the disrupter and what are their strengths? 4. How can a disrupter start eroding your business? 5. How long do you have until the disrupter completely erodes your business? 5 Things to Remember
  13. 13. An Old School Example 1. What kind of business are you in? We are both in the people and cargo transportation business Legacy Business Disrupter
  14. 14. What is our strength? 2. What are the advantages of your business? Train costs are much lower compared to airfare for people and cargo Legacy Business Disrupter
  15. 15. What is working for them? 3. What is working for the disrupter and what are their strengths? Planes can move cargo and people way faster than rail Legacy Business Disrupter
  16. 16. How can they take our business? 4. How can a disrupter start eroding your business? Planes can specialize or change their pricing model for passengers and cargo Legacy Business Disrupter
  17. 17. How long do we have? 5. How long do you have until the disrupter completely erode your business? Trains have the advantage here. Planes were invented in 1900. Legacy Business Disrupter
  18. 18. Blockbuster thought they were in the Movie Rental business
  19. 19. in now? What Kind of Businessis Blockbuster
  20. 20. 1. What kind of business are you in? 2. What are the advantages of your business? 3. What is working for the disrupter and what are their strengths? 4. How can a disrupter start eroding your business? 5. How long do you have until the disrupter completely erodes your business? 5 Things to Remember
  21. 21. QUESTIONS ?

How to start thinking disruptively.

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