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Disruptive Innovation

How to start thinking disruptively.

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Disruptive Innovation

  1. 1. DisruptionrequireselementsTwo
  2. 2. InnovationFirstElement:
  3. 3. BusinessModel ChangeSecondElement:
  4. 4. Electronics businessstarted in the
  5. 5. $0$280$560$840$1,120$1,4002006 2007 2008 2009 2010Revenue in MillionsiTunes
  6. 6. devices areMeaninglessWithout content,
  7. 7. devices areMeaninglessWithout content,
  8. 8. is now in thebusinessContent
  9. 9. knows this
  10. 10. How to start thinkingDisruptively
  11. 11. How to start thinkingDisruptively
  12. 12. 1. What kind of business are you in?2. What are the advantages of yourbusiness?3. What is working for the disrupter andwhat are their strengths?4. How can a disrupter start eroding yourbusiness?5. How long do you have until the disruptercompletely erodes your business?5 Things to Remember
  13. 13. An Old School Example1. What kind of business are you in?We are both in the people and cargotransportation businessLegacy Business Disrupter
  14. 14. What is our strength?2. What are the advantages of your business?Train costs are much lower compared toairfare for people and cargoLegacy Business Disrupter
  15. 15. What is working for them?3. What is working for the disrupter andwhat are their strengths?Planes can move cargo and people wayfaster than railLegacy Business Disrupter
  16. 16. How can they take our business?4. How can a disrupter start eroding yourbusiness?Planes can specialize or change theirpricing model for passengers and cargoLegacy Business Disrupter
  17. 17. How long do we have?5. How long do you have until the disruptercompletely erode your business?Trains have the advantage here. Planeswere invented in 1900.Legacy Business Disrupter
  18. 18. Blockbusterthought they werein the MovieRental business
  19. 19. in now?What Kind ofBusinessis Blockbuster
  20. 20. 1. What kind of business are you in?2. What are the advantages of yourbusiness?3. What is working for the disrupter andwhat are their strengths?4. How can a disrupter start eroding yourbusiness?5. How long do you have until the disruptercompletely erodes your business?5 Things to Remember
  21. 21. QUESTIONS?

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How to start thinking disruptively.

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