These are the slides from my talk at the LESS 2011 conference in Stockholm, Sweden.
Product Ownership is a multi-faceted responsibility that demands a broad set of perspectives combined with deep product and domain knowledge. Effective product ownership requires both an internal and an external perspective. The challenges are amplified for large complex organizations developing large complex products and systems. In different organizations, engineering, product management, user experience and other functional groups can all lay claim to the role with some legitimacy.This talk will describe the challenges of understanding product ownership in large organizations, and of filling the product owner role effectively. We present different models for filling the product owner role, including single product owner, proxy product owner, and product owner teams.