Using Google Plus to Grow Your Business


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Trendstream, which publishes the Global Web Index, released its fourth quarter data showing the number of active Google+ users has grown to 343 million, making it the second-largest social media network after Facebook. This fact alone is something to take notice of. But your involvement with Google+ goes way beyond how popular the platform is.

Google+ is now the core of everything Google. Having a presence on the platform and actually using it to promote your website, company and events now affects how well your website ranks in a Google search.

Google+ is also a tool for authentication. Google is attempting to authenticate every piece of content on the web and associate it with a real business or person. This helps keep down the spam and other low-quality content from their search results.

For more about Google+ and other online marketing strategies for small business owners please visit

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Using Google Plus to Grow Your Business

  1. 1. Using Google+ toGrow Your Business Ken Partain
  2. 2. Google+ for Business What is Google+? Google+ Local Circles Hangouts Communities Events Measuring Your Success
  3. 3. Google+ for Business What is Google+? Social Media? - Yes and No Social Layer? - Absolutely!
  4. 4. Google+ for Business The Social Layer Gmail Blogger YouTube News Maps Drive Adwords Toolbar Chrome / Chromebook Earth
  5. 5. Google+ for Business Google+ Local The Evolution of Google Places Includes Company Information, Map, Hours, etc. Customer Reviews Social Engagement
  6. 6. Google+ for Business Google+ Local Choose Your Business Category Local Business or Place Product or Brand Company, Institution or Organization Arts, Entertainment or Sports Other
  7. 7. Google+ for Business Google+ Local Optimize Your Profile Choose a great cover image and profile image Optimize intro, links and contact information Connect with your site Include links to other online profiles Pay attention to your Hovercard as well Photos and Videos will show once they are shared
  8. 8. Google+ for Business Circles Can also be considered “channels” Segregate audiences you want to share with Segregate people and companies you want to follow SEO Tip: Circle names are tags for people and companies in the circle
  9. 9. Google+ for Business Hangouts Video Chat with up to 9 friends Can be recorded and uploaded directly to YouTube Great for impromptu meetings, online demonstrations and customer service Each Hangout has a unique URL
  10. 10. Google+ for Business Hangouts Recurring Hangouts – set up as a future Event Hangouts on Air – live streaming to your Google+ profile, your YouTube channel and your website Advanced Tip – Lower Third
  11. 11. Google+ for Business Communities Similar to Google Groups Can be public or private Discussion categories for posts Members can be moderated Posts cant be shared with multiple communities at once
  12. 12. Google+ for Business Events Choose a theme Syncs with Google Calendar Schedule Hangouts for virtual events Party Mode – Adroid App for sharing event photos
  13. 13. Google+ for Business Measuring Your Success Social Reports in Google Analytics Measure the impact of social media Learn which social sources refer engaged visitors Discover what your visitors are sharing and where
  14. 14. Connect with Us: By email: On Twitter: On Facebook: On LinkedIn: http://www.linkedin/in/kenpartain On Google+: On Pinterest:
  15. 15. Thank you! Ken 512-651-2963