SEO 101 Slideshow

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SEO 101 Slideshow

  1. 1. SEO Basics What is it and why do we care? <ul><li>If you are looking to improve your web site's traffic then you may want to look into the Basics of Search Optimization. </li></ul><ul><li>SEO Basics are: </li></ul><ul><ul><li>Easy </li></ul></ul><ul><ul><li>Straight forward </li></ul></ul><ul><ul><li>Can make a great difference on your web site's success. </li></ul></ul>
  2. 2. SEO Basics What is it and why do we care? <ul><li>Outline: </li></ul><ul><li>• What is SEO? </li></ul><ul><li>• Facts </li></ul><ul><li>• Benefits </li></ul><ul><li>3 Basic Principals: </li></ul><ul><ul><li>Quality Content </li></ul></ul><ul><ul><li>Inbound Links </li></ul></ul><ul><ul><li>Proper Development </li></ul></ul><ul><li>  </li></ul><ul><li>Resources </li></ul>
  3. 3. What is SEO? SEO stands for Search Engine Optimization. It is a practice of using online strategies to improve site visibility and rankings on search engines such as Google, Bing and Yahoo. SEO can also stand for Search Engine Optimizer when referring to a person.
  4. 4. Facts about SEO: <ul><li>85% of Internet traffic is driven through search engines </li></ul><ul><li>  </li></ul><ul><li>75% never scroll past the first page of results. Source: Seventh WWW User Survey - Georgia Institute of Technology </li></ul><ul><li>  </li></ul><ul><li>Attracting a loyal audience to your web site is best achieved through top search engine listings. </li></ul><ul><li>Source: Forrester Research Media Field Study </li></ul><ul><li>  </li></ul><ul><li>It is crucial to use SEO practices to achieve good ranking in search engines. </li></ul>
  5. 5. 3 Basic Principals <ul><li>1. Good Quality Content ( formatted for web ) </li></ul><ul><li>2. Inbound Links </li></ul><ul><li>3. Proper Web Site Development </li></ul><ul><li>  </li></ul><ul><li>SEO > Higher web rank > More Traffic > More Business > Success </li></ul><ul><li>  </li></ul>
  6. 6. Good Quality Content <ul><li>A search engines goal is to provide the best resources pertaining to the searchers search. </li></ul><ul><li>  </li></ul><ul><li>Good Practices for Creating Content: </li></ul><ul><ul><li>Be original / Not Plagiarized </li></ul></ul><ul><ul><li>Write for your targeted consumers </li></ul></ul><ul><ul><li>Format for web w/subheadings & bulleted lists (easier to scan) </li></ul></ul><ul><ul><li>Be informative, useful, helpful </li></ul></ul><ul><ul><li>Be interesting and Engaging </li></ul></ul><ul><ul><li>Check spelling and grammer </li></ul></ul><ul><ul><li>Update content regularly </li></ul></ul>
  7. 7. In-bound links <ul><li>Getting in-bound links from reputable web sites helps give your site more credibility. Some methods include: </li></ul><ul><li>  </li></ul><ul><ul><li>High ranked web sites </li></ul></ul><ul><ul><li>Web site directories </li></ul></ul><ul><ul><li>Social Media sites such as Digg or Delicious </li></ul></ul><ul><ul><li>Creating links to your site in Blog posts </li></ul></ul><ul><ul><li>Trade links with other web sites </li></ul></ul><ul><ul><li>Pay for professional assistance getting links </li></ul></ul><ul><li>  </li></ul><ul><li>Important: Use keywords in the links back to your site. </li></ul><ul><li>Bad: To learn more about our product click here . >> Home Page </li></ul><ul><li>Better: Learn more about T Mobile G1 >>  G1 Product Page </li></ul>
  8. 8. Proper Web Site Development <ul><li>It is crucial that your web site is developed with SEO in mind. Not all web designers have the experience to develop the site for SEO. Possible things to consider: </li></ul><ul><li>  </li></ul><ul><ul><li>XHTML / CSS - (Validated) </li></ul></ul><ul><ul><li>Naming Convention: file names, directories, pictures, files </li></ul></ul><ul><ul><li>Proper Site Architecture </li></ul></ul><ul><ul><li>Proper content formatting </li></ul></ul><ul><ul><li>Flash & Javascript work arounds </li></ul></ul><ul><ul><li>Meta Tags: Titles, descriptions, (key words) </li></ul></ul><ul><ul><li>Proper link development </li></ul></ul><ul><ul><li>Sitemap </li></ul></ul>
  9. 9. Other SEO considerations <ul><li>SEO takes time & continuous effort in order to achieve good results especially for competitive key words. </li></ul><ul><li>Social Media is a great way to assist with your SEO efforts but before jumping into SEO and Social Media really should do homework and define a strategy with solid objectives to achieve. </li></ul><ul><li>  </li></ul><ul><li>There are many other factors involved in SEO then mentioned in this slide show but these are some core principals. </li></ul>
  10. 10. Other SEO considerations <ul><li>If you're new to SEO and aren't sure how to get started consult a professional and to learn more on what you can do to help out your own efforts. </li></ul><ul><li>Another thing to consider is having your site looked at for usability and performance. If your site gets a good rank but doesn't produce results then you may need to change things on your site to make it more effective. </li></ul>
  11. 11. Resources <ul><li>Below are a few resources that I recommend looking into. </li></ul><ul><li>  </li></ul><ul><li>Resources: </li></ul><ul><ul><li>http://tools.seobook.com </li></ul></ul><ul><ul><li>http://www.seomoz.org/tools </li></ul></ul><ul><ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul></ul><ul><ul><li>http://www.google.com/sktool </li></ul></ul><ul><ul><li>http://websitegrader.com </li></ul></ul><ul><ul><li>http://www.siteopsys.com </li></ul></ul><ul><ul><li>http://www.google.com/analytics </li></ul></ul>

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