5 LESSONS A MOUSE CAN TEACH YOU IN IDEA MANAGEMENT KENNY BADMUS
5 LESSONS A MOUSE CAN TEACH YOU IN IDEA MANAGEMENT Kenny Badmus – The Chief Imagination Officer of OrangeAcademy, Africa’s 1st practical school of Brand Experience and Idea Management www.cluborangeng.com
IF YOU WANT TO LEARN HOW TO MANAGE YOUR IDEA, GO LEARN FROM THE MOUSE
I caught a mouse in my trap lastnight and it begged me for a minute or two before throwing it into the trash. It wanted to teach me a lesson of my life. Squeaking and rolling its eyes in the pains of the booby traps, the mouse needed toleave me with 5 major lessons that provoked me to write this piece.
LESSON 1. Mice know how to invade new territories. INVADE
If you ever wonder how a mouse found its way into your well-locked apartment, think again. Thesecreatures look for little cracks in the walls and together, they burrow itfurther bringing in their kin one at a time. You are not ready forbusiness if you are not ready to drill a hole in the competitions.
Case studies: Steve Jobs Apple drilled a hole in the IBM concept in order to launch the Lisa in 1984. Also in that same 1984, RichardBranson took on the almighty BA bybringing ‘Virginness’ into an industry plagued by dullness.
Mice smell opportunities in distant places and launch an offensive. If you are coming into an industry with the same convention of offering, why would anyone dobusiness with you? You gotta leavesome hole in the walls so they cannotice you and literarily smell a rat
LESSON 2. Mice know how tolitter the place. They are very fertile. CREATE
There is almost no other way to build your personal brandingwithout producing what we cansee. And number matters here. How many articles have you written in your area of expertise?
How many Blogs have you contributed to? How many papers have you submitted tothe local institutions in your city? Every 4 week, a mouse is ready to produce new litters.
You are laughing at the other lady whose work is almosteverywhere online, right? Well, you need to laugh at yourself. Revolutionists write their thoughts down..
They produce prototypes of their works. They keep doing it. You areas good as your last job four weeksago. Don’t tell us you have an idea of how to change an industry.Write it down. Post it online. That’s littering. .
LESSON 3. Mice can Infect your precious little ones. Be INFECTIOUS .
When a mouse pee on it, you better leave it. Its called the power of infectiousness. Dont do things fordoing things sake. Leave them withan infectious messaging or style. To be infectious is to start somethingthat can go places. Online, you call it viral. Whats more viral than a mouse?
Dont just update your Facebook page, leave it with a poison. Tweet with some infectiouswords and see the world at your doorstep.
Learn the power of infectious messaging. Learn how to tell story that can be retold. Check your area of influence on yourmarketplace. Are you being infectious or youare just a sweet little something that leavesno bite. Pee on that industry and let people smell it from afar. Dont strive to litter forlitters sake. Make sure your works have a bite to it.
Case study 2: The little Black dress by CocoChannel was a revolution that has never leftwomenfolk’s closets. Prior to 192Os, no one would touch a black dress except they aremourning. Coco tapped into the World War 1 fatalities and created a sexy dress women could wear to just about anywhere. Thats being infectious.
Infectious works create movements, coolcultures and counter cultures. They help us make sense of our world without providing an absolute answer to our many questions. They are deeply layered leaving us wantingfor more. Above all, they are brutally simple like the LBD.
LESSON 4. Mice can adapt to a newenvironment quite faster than fast, makingthem one of the animals you find anywhere on earth. ADAPT OR DIE
Like Darwin said. Only the creature that adapt in the circle of life truly survives. Things change all around us. Economies change. Consuming patterns change. Industrieschange. From diskette to CD, from CD to flashdrives, from flash drives to clouds. Things are bound to change and you dont just stand there crying foul and blaming your stepmom for your misfortunes.
Case study: There was a time we clutched our Encyclopedia in forms of books and CD-ROM. Today, the Wikipedia has changed all of that. What do you do? Change.
Yea, you heard me. Change. Change youroperational model. Change your office. Who needs that over-decorated reception when most of your prospects are online? Change.Change the way you see work hours for your staff. The cities are getting overpopulated.Transportations are barely enough for all. Dopeople have to come to work from 8 to 5pm when they can get most jobs done on their computers at home? Change. Adaptation is the no 4 rule of the mouse.
LESSON 5. Mice are the lab rats. Experiment. EXPERIMENT WITH FAILURE.
You know the popular saying about the lab rat? Its not a legend. Most laboratories ofhuman science today have to thank the mice for allowing themselves to go through suchgruesome exercises in the lab. Mice embraceexperiment. So should you. You cant know if it will work if you dont experiment with it.
Case Study: History has it that Thomas Edison tried for a thousand times before he got thelight bulb right. After many experiments withplatinum and other filaments, Thomas Edisonreturned to Carbon filament to give the world a long lasting bulb.
I created a workbook out of this to teach the ‘how’ of eachlesson. The workbook gives you detailed steps to take. Theseare techniques gleaned from over thousand best practices inBrand and Idea Management as taught at Orange Academy. If you want the workbook or you want to attend our next Personal Branding workshop, send a mail to the Program Officer at Orange Academy via firstname.lastname@example.org or email@example.com.