Netlog, europe’s leading social portal (Steven Kraal, Netlog)

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  • Unethical site.Dont bother.Fakers.scammers.Swines who run it should be sacked and honest decent ppl running it.
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Netlog, europe’s leading social portal (Steven Kraal, Netlog)

  1. 1. EUROPE’S LEADING SOCIAL PORTAL“Brands’ use of social media is not a matter of yes or no.It is simply a matter of how and when.The next generation of consumers will expect their brands to always be available, providing interactiveexperiences and bringing value to our lives by taking advantage of social media tools in their marketingcommunications”. - Martin Lindstrom, Brand Guru
  2. 2. From Push and Pull to Participation
  3. 3. Message vs. Audience
  4. 4. Consumer marketing
  5. 5. 6 degrees of seperation
  6. 6. Social Networks as an important communication platform Social Network Users Are Also Major Communicators Thinking about all the different ways you socialize or communicate with friends..About how often do you..? Non SNS SNS users users (n=493) (n=493) Talk on cell phone every day 48% 22% Talk to friends on landline every day 44 34 Instant Message 42 16 Send messages over SNS sites every day 41 n/a Spend time with friends in person every day 38 25 Send texts every day 36 17 Send e-mail every day 21 7Source: Pew internet & American Life Project Survey of parents and Teens, October- November 2006. Margin of error forteens is about 4%. All differences between the percentages in the rows are statistically significant
  7. 7. World Trend Map Source: http://informationarchitects.jp
  8. 8. Background Information Europe’s largest social networking site ‣ Available in 25 languages ‣ +35 million registered members ‣ +60 million monthly UV ‣ + 6 billion monthly page views ‣ + 75 000 new members/day Launched April 2007 (rebranding into Netlog.com) Founders Toon Coppens and Lorenz Bogaert active in Social Media since 2000 VC backed – €5m from Index Ventures and Atomico HQ in Ghent - Belgium, team of + 50 people
  9. 9. A Pan - European Footprint...
  10. 10. ... and beyond!
  11. 11. Profile on NetlogProfile info Blog Video
  12. 12. Profile on Netlog PicturesFriends Video’s ShoutsBrands
  13. 13. Brand Profile Branding and exposure Engagement and Interaction Viral Activation Conversion Boost traffic with a fully integrated set of media Integrate your micro site (html & iframe)
  14. 14. Brand Page Interaction News Microsite integration Private messages Invitation message skin share GuestbookContent share Newsletter Logs Launch polls Applications Become friends Widgets Contests Home page visibility Feeds
  15. 15. De friendlogs als virale push
  16. 16. Brandambassadors (3 million)
  17. 17. Cases
  18. 18. Cases
  19. 19. Cases
  20. 20. Cases
  21. 21. Ideas for you Taalontmoetingen | interesse-ontmoetingen
  22. 22. Ideas for you Foto-/videowedstijd | Hoe zie jij Nederland?
  23. 23. THANK YOU ! STEVEN KRAALHTTP://NL.NETLOG.COM/STEVOKAY STEVEN.KRAAL@NETLOG.COM

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