Launching a New Venture
Sun Tzu Style
Kenneth Lo, PMP
13.08.08
1
Kenneth Lo, PMP
• NAAAP-SF Corporate Dev
• International Speaker
• CEO - Kattelo Consulting
• @klopmp
2
Kattelo Consulting
• San Francisco Company
• Cloud | SharePoint | Mobility
• http://kattelo.com
• @kattelo
3
Poll Time
• Employed
• Self-Employed
• Under-Employed
• Undecided?
4
Agenda
• Way - Mentality
• Weather - Climate
• Terrain - Infrastructure
• General - Staffing
• Law - Governance
5
Way - Mentality
道
6
Considering
Going Solo?
7
Don’t!
8
War is a very grave
matter and must not be
commenced without due
consideration.
9
Dangers Ahead
10
Odds Against You
11
Risks vs Rewards
• Independence
• Passion
• Creativity
• Legacy
12
Weather - Climate
天
13
Opportunities come from
the gaps caused by the
relative weakness of
competitors.
14
Best Climate to Launch?
15
Play to Your Strengths
16
Don’t Know
Squat?
17
Do Your SWOT!
18
SWOT
19
Business success requires
winning engagements
decisively and quickly.
20
No Analysis
Paralysis!
21
• Funnel Test
22
Pursuit of “Happyness”
23
Pursuit of “Happyness”
24
Terrain - Infrastructure
地 25
$$?
26
More Like
$$$$$
27
Befriend a
Banker
28
Get a Loan When
You Least Need It
29
Successful business
requires limiting costs and
competition.
30
Financing
• Bootstrapping
• Angels
• Crowdsourcing
• Federal, Local & State
• Venture Capitalists
31
Spend $
to
Make $$$
32
Skeleton Crew
• Marketing & Sales
• Operations
• Product Development
33
Marketing & Sales
• Website
• Social Media
• Search Engine Optimization
(SEO)
• Good Ol’ Networking
34
Kattelo SEO
35
Operations
36
Operations
37
Product Development
• Test Early
• Test Often
• Lower-Risk Prototypes
38
General - Staffing
將
39
Source of strength as
unity, not size.
40
To Delegate or
Not Delegate?
41
Scalability
42
The Commander stands
for the virtues of wisdom,
sincerity, benevolence,
courage, and strictness.
43
Kattelo Criteria
• Honesty
• Enthusiasm
• Adaptability
• Resourcefulness
• Thought Leadership
44
Jot Down
Guiding
Principles
45
Law - Governance
法
46
Only 2
Certainties in
Life
47
Taxes & More
Taxes!
48
Legal Entity
• Liability
• Asset Protection
• Formalities
• Tax Strategies
49
Don’t Try This At
Home
50
Hire
Professionals
51
For Those Frugal
Ones...
52
Making You
Wait...
53
nolo.com
lynda.com
54
Bonus
55
Bonus
• Single-
Tasking
• Less is More
• Tasks on 2x2
Sticky
56
Bonus
• IFTTT
• Buffer
• Office 365
57
Do Your Cardio
58
HEART
59
Share Success Stories
60
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Kattelo NAAAP Toronto International Convention

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Kattelo NAAAP Toronto International Convention

  1. 1. Launching a New Venture Sun Tzu Style Kenneth Lo, PMP 13.08.08 1
  2. 2. Kenneth Lo, PMP • NAAAP-SF Corporate Dev • International Speaker • CEO - Kattelo Consulting • @klopmp 2
  3. 3. Kattelo Consulting • San Francisco Company • Cloud | SharePoint | Mobility • http://kattelo.com • @kattelo 3
  4. 4. Poll Time • Employed • Self-Employed • Under-Employed • Undecided? 4
  5. 5. Agenda • Way - Mentality • Weather - Climate • Terrain - Infrastructure • General - Staffing • Law - Governance 5
  6. 6. Way - Mentality 道 6
  7. 7. Considering Going Solo? 7
  8. 8. Don’t! 8
  9. 9. War is a very grave matter and must not be commenced without due consideration. 9
  10. 10. Dangers Ahead 10
  11. 11. Odds Against You 11
  12. 12. Risks vs Rewards • Independence • Passion • Creativity • Legacy 12
  13. 13. Weather - Climate 天 13
  14. 14. Opportunities come from the gaps caused by the relative weakness of competitors. 14
  15. 15. Best Climate to Launch? 15
  16. 16. Play to Your Strengths 16
  17. 17. Don’t Know Squat? 17
  18. 18. Do Your SWOT! 18
  19. 19. SWOT 19
  20. 20. Business success requires winning engagements decisively and quickly. 20
  21. 21. No Analysis Paralysis! 21
  22. 22. • Funnel Test 22
  23. 23. Pursuit of “Happyness” 23
  24. 24. Pursuit of “Happyness” 24
  25. 25. Terrain - Infrastructure 地 25
  26. 26. $$? 26
  27. 27. More Like $$$$$ 27
  28. 28. Befriend a Banker 28
  29. 29. Get a Loan When You Least Need It 29
  30. 30. Successful business requires limiting costs and competition. 30
  31. 31. Financing • Bootstrapping • Angels • Crowdsourcing • Federal, Local & State • Venture Capitalists 31
  32. 32. Spend $ to Make $$$ 32
  33. 33. Skeleton Crew • Marketing & Sales • Operations • Product Development 33
  34. 34. Marketing & Sales • Website • Social Media • Search Engine Optimization (SEO) • Good Ol’ Networking 34
  35. 35. Kattelo SEO 35
  36. 36. Operations 36
  37. 37. Operations 37
  38. 38. Product Development • Test Early • Test Often • Lower-Risk Prototypes 38
  39. 39. General - Staffing 將 39
  40. 40. Source of strength as unity, not size. 40
  41. 41. To Delegate or Not Delegate? 41
  42. 42. Scalability 42
  43. 43. The Commander stands for the virtues of wisdom, sincerity, benevolence, courage, and strictness. 43
  44. 44. Kattelo Criteria • Honesty • Enthusiasm • Adaptability • Resourcefulness • Thought Leadership 44
  45. 45. Jot Down Guiding Principles 45
  46. 46. Law - Governance 法 46
  47. 47. Only 2 Certainties in Life 47
  48. 48. Taxes & More Taxes! 48
  49. 49. Legal Entity • Liability • Asset Protection • Formalities • Tax Strategies 49
  50. 50. Don’t Try This At Home 50
  51. 51. Hire Professionals 51
  52. 52. For Those Frugal Ones... 52
  53. 53. Making You Wait... 53
  54. 54. nolo.com lynda.com 54
  55. 55. Bonus 55
  56. 56. Bonus • Single- Tasking • Less is More • Tasks on 2x2 Sticky 56
  57. 57. Bonus • IFTTT • Buffer • Office 365 57
  58. 58. Do Your Cardio 58
  59. 59. HEART 59
  60. 60. Share Success Stories 60

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