Now
Trending:
SoLoMo

By Kenneth Salgado

Page 1
Introduction
SoLoMo is primarily used in
Marketing as a strategy to adapt
to the changing technological
environment
-emerg...
How did SoLoMo Started
and What does it do?
- It joined the flow of emergence/
rise of popularity of smart
phones in the s...
SoLoMo
SoLoMo actually means
• Social – The use of social
media. (Facebook, Twitter,
Instagram)
• Local – The use of the
c...
Introduction
Business Perspective of SoLoMo.
-It allows businesses to microtarget consumers wherever they
may be.
Consumer...
Implications/Effects
Positive effects of
SoLoMo.
-It’s ability to localize
search result that suits
the preference of the
...
Implications/Effects
Negative effect of
SoLoMo.
- The information provided
by the consumer is not
secured

Page 7
Trend in the next 2 years
-As long as smart phones
continues its rise in
popularity, more and
more businesses would
use th...
Trend in the next 2 years
-More and more
businesses would
blossom if they apply the
proper approach to this
strategy
-It w...
Trend in the next 2 years
-More and more
businesses would
blossom if they apply the
proper approach to this
strategy
-It w...
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So lomo

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So lomo

  1. 1. Now Trending: SoLoMo By Kenneth Salgado Page 1
  2. 2. Introduction SoLoMo is primarily used in Marketing as a strategy to adapt to the changing technological environment -emergence of smart phones that pinpoints the user’s location. Page 2
  3. 3. How did SoLoMo Started and What does it do? - It joined the flow of emergence/ rise of popularity of smart phones in the society. - SoLoMo localizes entries to search engine results. Page 3
  4. 4. SoLoMo SoLoMo actually means • Social – The use of social media. (Facebook, Twitter, Instagram) • Local – The use of the current location of the user • Mobile – The use of smart phones or mobile devices Page 4
  5. 5. Introduction Business Perspective of SoLoMo. -It allows businesses to microtarget consumers wherever they may be. Consumer Perspective -It gets the information the consumer puts in and redirects them to the nearest ideal place for them according to their search. Page 5
  6. 6. Implications/Effects Positive effects of SoLoMo. -It’s ability to localize search result that suits the preference of the consumer. -Adapts to the consumers needs/wants Page 6
  7. 7. Implications/Effects Negative effect of SoLoMo. - The information provided by the consumer is not secured Page 7
  8. 8. Trend in the next 2 years -As long as smart phones continues its rise in popularity, more and more businesses would use this marketing strategy -Consumers would always get what they need locally Page 8
  9. 9. Trend in the next 2 years -More and more businesses would blossom if they apply the proper approach to this strategy -It would provide convenience to both parties Page 9
  10. 10. Trend in the next 2 years -More and more businesses would blossom if they apply the proper approach to this strategy -It would provide convenience to both parties Page 9

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