Become Recognized as An Expert... And Monetize!

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Become Recognized as An Expert... And Monetize!

  1. 1. Become Recognized As An Expert… And MONETIZE Your Expertise! with Ken Lizotte CMC www.thoughtleading.com
  2. 2. “ Beware when the great God lets loose a thinker on this planet!” Ralph Waldo Emerson
  3. 3. You become truly recognized when you are seen as… <ul><li>The guru </li></ul><ul><li>The go-to authority </li></ul><ul><li>The best of the best </li></ul><ul><li>The leading thinker </li></ul><ul><li>The leading practitioner </li></ul><ul><li>The leading and/or best-known brand </li></ul><ul><li>The ONLY one to seek out </li></ul>
  4. 4. Practice Thoughtleading! Via the 5 pillars of thoughtleading <ul><li>Publish Your Ideas </li></ul><ul><li>Speak to Groups </li></ul><ul><li>Fresh Thinking </li></ul><ul><li>Creatively Leverage the Internet </li></ul><ul><li>Vigorously Use the Media </li></ul>
  5. 5. What “Thoughtleading” Is
  6. 6. Action Guidelines <ul><li>Never assume X thing leads to Y thing </li></ul><ul><li>Never do only ONE thing </li></ul><ul><li>Look for ways to leverage each thing </li></ul><ul><li>Never stop doing things </li></ul>
  7. 7. The ROI of Thoughtleading Thoughtleaders Make the Most $$$ !!!
  8. 8. Surveys Show! <ul><li>Companies that practice thoughtleading make more $$$ </li></ul><ul><li>Consultants who practice thoughtleading make more $$$ </li></ul><ul><li>Also, lots of anecdotal evidence can be found </li></ul>
  9. 9. Do YOU Qualify? <ul><li>Stephen Covey </li></ul><ul><li>Suze Orman </li></ul><ul><li>Tom Peters </li></ul><ul><li>Harvey Mackay </li></ul>
  10. 10. Gauging Your Thoughtleader Potential <ul><li>Are you entrepreneurial? </li></ul><ul><li>Do you enjoy creative problem-solving? </li></ul><ul><li>Are you interested in publishing articles or a book? </li></ul><ul><li>Are you willing to speak in front of groups? </li></ul><ul><li>Are you passionate about your specialty? </li></ul><ul><li>Are you willing to take risks? </li></ul><ul><li>Do you enjoy musing about the future? </li></ul>
  11. 11. Pillar # 1: Publishing Your Ideas
  12. 12. Publishing Articles Here’s How! <ul><li>1. Create an AIL </li></ul><ul><li>2. Create a TPL </li></ul><ul><li>3. Send email pitches to editors </li></ul><ul><li>4. Write article and submit </li></ul>
  13. 13. To publish a book: What’s the best option for you? <ul><li>To find a publisher, you need a book proposal (not a whole book) </li></ul><ul><li>To self-publish, consider POD publishers </li></ul><ul><li>Consider pros and cons of each option </li></ul>
  14. 14. Pillar # 2: Speaking to Groups and Followers
  15. 15. Speaking Venues <ul><li>Traditional </li></ul><ul><li>Webinars </li></ul><ul><li>Teleconferences </li></ul><ul><li>Host an event </li></ul><ul><li>Introduce a speaker </li></ul><ul><li>Committee spokesperson </li></ul><ul><li>Your “elevator pitch” </li></ul>
  16. 16. Pillar # 3: Fresh Thinking!
  17. 17. Fresh Thinking Applied <ul><li>Survey your clients </li></ul><ul><li>Survey your market (prospects too!) </li></ul><ul><li>Research a topic </li></ul><ul><li>Interview experts for your articles or book </li></ul><ul><li>Sit under a tree </li></ul>
  18. 18. Pillar # 4: Creatively Leverage the Internet
  19. 19. Ways to Leverage the Net <ul><li>Clear, simple website </li></ul><ul><li>Post published articles on your website </li></ul><ul><li>Send out Internet press releases about your articles and research results </li></ul><ul><li>Blogging, Twittering, Linked In etc. </li></ul><ul><li>Actively build an e-list </li></ul><ul><li>Actively USE an e-list </li></ul><ul><li>Overlap all of these </li></ul>
  20. 20. Pillar # 5: Vigorous Use of the Media
  21. 21. Don’t EVER: <ul><li>Make a reporter wait </li></ul><ul><li>Expect to see article before it’s printed </li></ul><ul><li>Think of media as your FRIEND </li></ul><ul><li>Whine about being misquoted </li></ul><ul><li>Assume X will automatically lead to Y </li></ul>
  22. 22. Objective of Thoughtleading: Get You Recognized! <ul><li>Prospects will contact YOU </li></ul><ul><li>Your business will never go dry </li></ul><ul><li>You can raise your fees and dictate conditions </li></ul><ul><li>You can turn some business DOWN </li></ul>
  23. 23. Here’s Ralph Waldo again: <ul><li>Thought is the blossom </li></ul><ul><li>Language the bud </li></ul><ul><li>ACTION the fruit </li></ul><ul><li>… for a competitive advantage that separates you from the pack so you can MONETIZE your expertise… </li></ul>
  24. 24. <ul><li>Ken Lizotte CMC </li></ul><ul><li>Chief Imaginative Officer (CIO) of emerson consulting group inc. </li></ul><ul><li>978-371-0442 </li></ul><ul><li>[email_address] </li></ul><ul><li>Sign up for my popular eblasts at www.thoughtleading.com </li></ul><ul><li>www.theexpertsedge.com </li></ul>… and prosper!

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