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Latest and Greatest in Online Marketing - LAFF

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Learn about the latest best practices for online marketing, including having a great website, efficient content management, ecommerce and interactivity with social media integration.

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Latest and Greatest in Online Marketing - LAFF

  1. 1. LATEST AND GREATEST IN ONLINE MARKETING Kendra Wright
  2. 2. Software for Events. Your Event. Online. www.saffireevents.comTHANKS FOR COMING! 2/6/2012 © 2012 – Saffire Events
  3. 3. Software for Events. Your Event. Online. www.saffireevents.com DON’T WORRY!• You don‟t need to take notes.• Give me your business card at the end of the presentation, and I‟ll send you the slides. 2/6/2012 © 2012 – Saffire Events
  4. 4. Software for Events. Your Event. Online. www.saffireevents.com SAFFIRE EVENTS LEADERSHIP Kendra Wright Aaron Jeremy President Pederson Emerson Technical Director Creative Director Experience: Experience:Experience: • Leads a team of • A classically-trained• Began building highly skilled websites in 1995 programmers artist with 14 years of for Fortune 1000 • Finds the perfect online design company technology for the experience• Started her own job • Oversees the company in 1998 • A different breed of process of bringing techie – speaks your brand to life• Is a marketing English! person at heart online • In touch with client needs and success 2/6/2012 © 2012 – Saffire Events
  5. 5. Software for Events. Your Event. Online. www.saffireevents.com THE TEAMChris Lugar Chris Howard Daniel BunnSenior Software Front End Software EngineerEngineer DeveloperJessica Bybee- Rebekah Jonathan HopeDziedzic Hardage Software EngineerSenior Account Marketing ManagerManagerAdam Kirk Wright Cassie RobertsDispenza Vice Manager, Sales &QA Specialist President, Marketin Partnerships g 2/6/2012 © 2012 – Saffire Events
  6. 6. Software for Events. Your Event. Online. www.saffireevents.comHISTORY 2/6/2012© 2012 – Saffire Events
  7. 7. Software for Events. Your Event. Online. www.saffireevents.comFUTURE 2/6/2012© 2012 – Saffire Events
  8. 8. Software for Events. Your Event. Online. www.saffireevents.com INTERNET WINS POPULARITY CONTEST• The amount of time people spend overall on the Internet has increased 121% over the past five years.• In 2010, for the first time ever, Internet usage surpassed television usage. Are you following this trend? Do you think your customers are?Source: http://bits.blogs.nytimes.com 2/6/2012 © 2012 – Saffire Events
  9. 9. Software for Events. Your Event. Online. www.saffireevents.com DOES YOUR MARKETING ADD UP?Rodeo Houston has asks people as theyleave the event how they heard about it.Here‟s what they say:6% - Newspaper & print ads9% - Radio10% - TV46% - Online 2/6/2012 © 2012 – Saffire Events
  10. 10. Software for Events. Your Event. Online. www.saffireevents.comHOW GOOD DOES MY SITE NEED TO BE? User expectations are set by their aggregate experience from around the web. 2/6/2012 © 2012 – Saffire Events
  11. 11. Software for Events. Your Event. Online. www.saffireevents.com KENDRA’S LAW Your customers spend themajority of their time on othersites than your fair or festival website. 2/6/2012 © 2012 – Saffire Events
  12. 12. Software for Events. Your Event. Online. www.saffireevents.comCHECK OUT SPORTS SCORES 2/6/2012 © 2012 – Saffire Events
  13. 13. Software for Events. Your Event. Online. www.saffireevents.comSEE A MOVIE 2/6/2012 © 2012 – Saffire Events
  14. 14. Software for Events. Your Event. Online. www.saffireevents.comBUY A BOOK 2/6/2012 © 2012 – Saffire Events
  15. 15. Software for Events. Your Event. Online. www.saffireevents.com MEASURING YOUR SITE10 9 8 7 6 Fair A Fair B 5 Sports Site Activity Site 4 Retail Site 3 YOUR FAIR ? 2 1 0 Fair A Fair B Sports Site Activity Site Retail Site YOUR FAIR 2/6/2012 © 2012 – Saffire Events
  16. 16. Software for Events. Your Event. Online. www.saffireevents.comLET CUSTOMERS MARKET FOR YOU ENGAGEMENT 2/6/2012 © 2012 – Saffire Events
  17. 17. Software for Events. Your Event. Online. www.saffireevents.comGET ENGAGEMENT 2/6/2012 © 2012 – Saffire Events
  18. 18. Software for Events. Your Event. Online. www.saffireevents.comHERE’S HOW 2/6/2012 © 2012 – Saffire Events
  19. 19. Software for Events. Your Event. Online. www.saffireevents.comSIMPLE, WELL-ORGANIZED HOMEPAGE 2/6/2012 © 2012 – Saffire Events
  20. 20. Software for Events. Your Event. Online. www.saffireevents.com MAKE IT EASY TO SHARE• Put Facebook and Twitter logos on your homepage (at least)• Put an email signup ON your homepage• If you can, allow people to Facebook or tweet individual events• If you can, allow people to upload photos and/or videos 2/6/2012 © 2012 – Saffire Events
  21. 21. Software for Events. Your Event. Online. www.saffireevents.comIS EMAIL DEAD? 2/6/2012 © 2012 – Saffire Events
  22. 22. Software for Events. Your Event. Online. www.saffireevents.com HOW TO EMAIL• Tools are inexpensive – Check out Constant Contact, Mail Chimp, others…• Set up your website so emails go there directly• Send out short emails more frequently• Try different days, but Friday mid-morning might be your best bet 2/6/2012 © 2012 – Saffire Events
  23. 23. Software for Events. Your Event. Online. www.saffireevents.comMAKE IT EASY TO BUY 2/6/2012 © 2012 – Saffire Events
  24. 24. Software for Events. Your Event. Online. www.saffireevents.comIT’S MONEY IN THE BANK 2/6/2012 © 2012 – Saffire Events
  25. 25. Software for Events. Your Event. Online. www.saffireevents.comWHAT OVERTAKES DESKTOP IN 2014? Source: Morgan Stanley Research 2/6/2012 © 2012 – Saffire Events
  26. 26. Software for Events. Your Event. Online. www.saffireevents.comTHE IMPORTANCE OF MOBILE 2/6/2012 © 2012 – Saffire Events
  27. 27. Software for Events. Your Event. Online. www.saffireevents.comAPP OR MOBILE SITE? Smart Phone Users Microsoft 5% BlackBerry 17% Android Apple 48% iPhone 30% Source: Comscore, Nov. 11 2/6/2012 © 2012 – Saffire Events
  28. 28. Software for Events. Your Event. Online. www.saffireevents.com PROS AND CONShttp://www.onlinemarketing-trends.com/2011/04/mobile-commerce-take-off-infographic.html 2/6/2012 © 2012 – Saffire Events
  29. 29. Software for Events. Your Event. Online. www.saffireevents.comWHAT THE HECK IS THIS? 2/6/2012 © 2012 – Saffire Events
  30. 30. Software for Events. Your Event. Online. www.saffireevents.com CONNECTS PRINT WITH MOBILE 2/6/2012Source: Google/IPSOS Reid 2011 © 2012 – Saffire Events
  31. 31. Software for Events. Your Event. Online. www.saffireevents.com HOW TO USE QR CODES• Use for general and more purposeful engagement – Track performance with Google Analytics – FREE and EASY to implement, e.g., http:/ /www.qrstuff.com/ 2/6/2012 © 2012 – Saffire Events
  32. 32. Software for Events. Your Event. Online. www.saffireevents.comDON’T FORGET TABLETS 2/6/2012 © 2012 – Saffire Events
  33. 33. Software for Events. Your Event. Online. www.saffireevents.comWHAT IF YOUR SITE IS HARD TO MAINTAIN? 2/6/2012 © 2012 – Saffire Events
  34. 34. Software for Events. Your Event. Online. www.saffireevents.com SETTING UP WORDPRESS• Sign up for an account from your desktop• “Skin” it to match your website (or it can be your website!)• Use it for longer articles or more pictures, linked from Facebook, Twitter, etc. 2/6/2012 © 2012 – Saffire Events
  35. 35. Software for Events. Your Event. Online. www.saffireevents.comUPDATING WORDPRESS 2/6/2012 © 2012 – Saffire Events
  36. 36. Software for Events. Your Event. Online. www.saffireevents.com Go to Other Peoples’ Parties• Be a good guest 2/6/2012 © 2012 – Saffire Events
  37. 37. Software for Events. Your Event. Online. www.saffireevents.com FACEBOOK IDEAS• Make people feel like insiders – First to know – Behind the scenes (not too “professional”) – Consider funny – tweets from mascot, etc.• Ask questions that get people to talk about themselves in relation to your event• Do giveaways with charitable tie-in• Take pictures of crowd at concerts, post them and encourage them to tag themselves 2/6/2012 © 2012 – Saffire Events
  38. 38. Software for Events. Your Event. Online. www.saffireevents.comUPDATING FACEBOOK 2/6/2012 © 2012 – Saffire Events
  39. 39. Software for Events. Your Event. Online. www.saffireevents.com TWITTER IDEAS• Have a contest for front row concert seats – Text, tweet or post on FB page NOW = publicity• Judiciously promote big sponsors for retweet – Same with vendors and entertainers• Show live tweets on concert side screens – Give a hashtag 2/6/2012 © 2012 – Saffire Events
  40. 40. Software for Rodeos www.saffireevents.com WHO’S USING IT? Let‟s try it now: Watching <super fun> presentation by @saffireevents at #LAFFCopyright 2011 – Saffire Events
  41. 41. Software for Events. Your Event. Online. www.saffireevents.comUPDATING TWITTER 2/6/2012 © 2012 – Saffire Events
  42. 42. Software for Events. Your Event. Online. www.saffireevents.com FLICKR/YOUTUBE IDEAS• Give people lots of ways and reasons to share event photos and video – They tend to be very viral – You get great photos!• Contests! – Behold the power of a t-shirt 2/6/2012 © 2012 – Saffire Events
  43. 43. Software for Events. Your Event. Online. www.saffireevents.comUPDATING YOUTUBE (VIDEO SHARING) 2/6/2012 © 2012 – Saffire Events
  44. 44. Software for Events. Your Event. Online. www.saffireevents.comUPDATING FLICKR (PHOTO SHARING) 2/6/2012 © 2012 – Saffire Events
  45. 45. Software for Events. Your Event. Online. www.saffireevents.comPINTEREST (NEW SOCIAL PHOTO SHARING) 2/6/2012 © 2012 – Saffire Events
  46. 46. Software for Events. Your Event. Online. www.saffireevents.comPINTEREST 2/6/2012 © 2012 – Saffire Events
  47. 47. Software for Events. Your Event. Online. www.saffireevents.comLOCATION-BASED MARKETING 2/6/2012 © 2012 – Saffire Events
  48. 48. Software for Events. Your Event. Online. www.saffireevents.comCREATING LOCATION-BASED MARKETING 2/6/2012 © 2012 – Saffire Events
  49. 49. Software for Events. Your Event. Online. www.saffireevents.comBE EFFICIENT WITH HOOTSUITE HootSuite manages: • Facebook • Twitter • Wordpress blog • Foursquare 2/6/2012 © 2012 – Saffire Events
  50. 50. Software for Events. Your Event. Online. www.saffireevents.com WHAT’S MOST IMPORTANT?• 800M Facebook users (as of Dec „11) – 36M “likes” for Coca-Cola #1 brand• 100M+ Twitter users – 18M followers of Lady Gaga - #1• 131M viewed YouTube in Nov „11 alone – 48M Volkswagen “The Force” on YouTube – Rebecca Black‟s “Friday” - #1• 62M Google+ (but early adopter advantage)• 15M Foursquare (but great demo for fairs!) 2/6/2012 © 2012 – Saffire Events
  51. 51. Software for Events. Your Event. Online. www.saffireevents.com OTHER IDEAS• Have a vote or quiz Answer on: mobile site text app QR code etc.• Allow groups to get $ for their orgs for advance sales; host trip for winners 2/6/2012 © 2012 – Saffire Events
  52. 52. Software for Events. Your Event. Online. www.saffireevents.comWWW.FAIRSEVERYWHERE.COM 2/6/2012 © 2012 – Saffire Events
  53. 53. Software for Events. Your Event. Online. www.saffireevents.com THANK YOU!• Give us your business card, we‟ll send you our slides!• We‟ll also give you a free subscription to The Dirt!• Write DEMO on your card if you‟d like to get a free demo of Saffire.• Write PINTEREST if you‟d like a Pinterest invite• We‟re having a webinar on February 15 2/6/2012 © 2012 – Saffire Events
  54. 54. Software for Events. Your Event. Online. www.saffireevents.com WHAT WE PROVIDE• Increased revenue – When people click, they engage, and when they engage, they buy. We give them lots of reason to click!• Stretched marketing dollars – Social networking makes it easy for customers to tell all their friends about the fair. We give them lots of things to share!• Increased efficiency – Great content management with online forms means no waiting on “the guy” or data entry! 2/6/2012 © 2012 – Saffire Events

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