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4 Ways Property Managers Can Use Facebook


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Learn 4 Ways Property Managers Can Use Facebook and 6 Best Practices for Doing it Effectively

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4 Ways Property Managers Can Use Facebook

  1. 1. 4 Ways Property Managers Can Use Facebook<br />And 6 Best Practices<br />for Doing it Effectively<br />IREM<br />March 22, 2011<br />Kendall Shiffler<br /><br /><br />
  2. 2.<br />
  3. 3. Why Facebook?<br />
  4. 4. Facebook User Growth<br />In Feb 2011 Facebook had 650 million users<br />Chart Source:<br />
  5. 5. Map Source:<br />
  6. 6. Facebook: Then & Now<br />Then - 2008<br />150m Facebook users<br />A “new” Facebook Mobile<br />Facebook as another destination<br />Early adopters had pages<br />SMB dominated<br />Simple “best practices”<br />Not a serious marketing channel<br />Now - 2011<br />650+ mFacebook users<br />200+ million mobile users<br />Facebook as “social infrastructure”<br />EVERYONE has a Page<br />Massive intrusion by enterprises, brands<br />Best practices less impact<br />Higher expectations than ever from CMOs, marketing professionals<br />Slide Credit: Chris Treadway(@ctreada)<br />
  7. 7. Social Media Marketing Activitywith the Highest ROI<br />
  8. 8. Not using Facebookis no longer an option.<br />
  9. 9. 4 Way Property Managers Can Use Facebook<br />
  10. 10. 1. Be Found<br />Big corporate websites don’t always have micro-sites for individual properties.<br />Expensive to set up.<br />Difficult to maintain.<br />Facebook is free an most everyone knows how to use it!<br />Facebook pages rank well in search<br />Quick Tip: Be sure to secure your vanity URL. e.g.<br />
  11. 11. 2. Communicate Effectively<br />“But I already have a newsletter. Isn’t that enough?”<br />Facebook offers two way conversation<br />Metrics (“Facebook Insights”) allow you to track the effectiveness of your content<br />Your tenants are on Facebook<br />Allows you to get out of their inbox and into their social sphere<br />
  12. 12. 3. Build Relationships<br />Encourages informal conversation<br />Resident retention<br />ROI through relationships<br />
  13. 13. 4. Brand Building<br />Just as your company has a brand, so does your property.<br />Gives a back story to prospective tenants<br />
  14. 14. Best Practices<br />Merely having a presence is no longer a best practice. You actually have to build on it.<br />Make it easy to connect: Leave additional contact info. <br />Be human: Add pictures of people<br />Shine light on others to build your brand: Tag early and often<br />Update often & on message: Schedule posts and topics on an editorial calendar. Set aside time each week to focus on Facebook<br />Offer incentive: Give your tenants a reason to connect through Facebook with original content<br />
  15. 15. Questions?<br />Connect with Me:<br /><br /><br /><br /><br /><br />Visit my Sites:<br />Quick Tip: Check out our newest venture into social media marketing by reading our Insight blog at<br />