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Time for strategy: Ken was the keynote speaker at the 2011 National Acquisitions Group (NAG) conference in Manchester on 7th September. Libraries in all sectors face the challenge of relentless, disruptive, technology-driven change and tough economic times. Libraries are under pressure and there is a risk that decisions are made without an appreciation of their strategic importance. This is a good time then to look at some approaches to strategy, differentiating it from ‘mission’ and looking at business models.